Sure was a UK bases brand and Unilever brought it to India. Its been launched around a year back and Asin is the brand Ambassador for it.
An amazing 12 million women in the UK alone, use Sure every day – making it the UK’s favourite deodorant. In fact, it was recently voted the most trusted deodorant in the UK*
*Source: Reader’s Digest Most Trusted Brands Survey 2009
A revolutionary deodorant range that works in sync with your body’s needs. The result? Intelligent microcapsules that release more protection when you need it most and less when you don’t.
SureWomen is available in 250ml & 150ml Aerosol, 50ml Roll On and 50ml Stick and also includes;
Sure Natural Minerals
Sure Crystal
Sure Maximum Protection
What the Company claims: Sure Natural Minerals – 48hr protection that allows skin to breathe
Combines natural extracts and a natural mineral with expert anti-perspirant technology to help keep skin feeling fresh, soft and dry while giving you 48hr protection.
0% alcohol
MRP: Rs.115/- (This one is the UK manufactured) or 1.75£ for 50ml and 3.50£ for 100ml
In India, the Sure anti-perspirant range consists of three variants – Passion and Free spirit for women and Sport Defense for Men. All these variants are available as roll-ons and in aerosol cans and are priced at Rs 65 for 40 ml and Rs 40 for 25 ml.
I am not sure of the Indian ones as I have not tried those. I had bought this from Alfa in Mumbai which stocks all imported stuff.
I do not use this everyday but yes when I have to spend too much time out in hot humid climate. This one matches half the claim they make but not all. It would not keep you completely dry if you are a person who sweats a lot in humidity..I do ! But it surely keeps you smelling good and fresh. It looks transparent and watery and has a fresh aqua kind of fragrance.
Pros:
1. I liked the fact that it keeps you smelling fresh all day long.
2. Economically priced.
3. The ones manufactured in India are easily available but I am not sure if they are eqaully good.
4. 0% alcohol.
5. Easy to carry around.
6. Dries fast..you need not wait for it to dry.
Cons:
1. I am a bit skeptical about using roll ons and so I do not use it everyday.
2. Well the 48 hour claim is a little high and who is going to check that either ways !
3. The ones available in India Passion and Free Spirit are different from this one..I do not know how effective or good those are.
Overall I quite liked them..they did work for me.
Rating:
Quality: 4/5
Value for money: 4/5
Availability: 3/5 (for this particular one)
Overall Rating: 3.5/5
Would I buy it again: Yes
Related posts:
Yardley of London Katrina’s Favorite Body Spray Review
Have you tried the Sure Roll on ? Does it work for you ?
rids says
i hv d purple one n i use it everyday … absolutelt luv it .. stays on d whole day … nice review
Rakhshanda says
I love this!
Ginger says
oh i have not tried this one? and i had completely missed the fact that you live in mumbai. hope we run into eachother someday.
Ginger says
and i wanted to puta fullstop after “oh i have not tried this one”. and also a smiley in the end 🙂
bhumika says
@rids: I have not tried the ones which are made here..glad to hear they are equally nice..
@rakshanda: ya its nice..
@ginger: hehe..hope to meet you some time..:)
Sovina says
What better than the natural ingredients 🙂
http://weddingonthecards.blogspot.com/
Sovina says
Following you now!
http://weddingonthecards.blogspot.com/
vertu says
It looks nice but i prefer spray as it is refreshing and hassle free. 🙂
Nice review Bhumi.
Shrilata says
I have this in Passion but don’t use it regularly
bhumika says
@sovina: ya true..Thanks 🙂
@vertu: I too use sprays mostly..but this is nice at times..
@shri: Even I dont use it regularly..
catherine says
I prefer spray. Roll on usually stain my clothes, so I [refer spray. Given the pros and cons, Fair review, I think. 🙂