Sure was a UK bases brand and Unilever brought it to India. Its been launched around a year back and Asin is the brand Ambassador for it.

An amazing 12 million women in the UK alone, use Sure every day – making it the UK’s favourite deodorant. In fact, it was recently voted the most trusted deodorant in the UK*

*Source: Reader’s Digest Most Trusted Brands Survey 2009

A revolutionary deodorant range that works in sync with your body’s needs. The result? Intelligent microcapsules that release more protection when you need it most and less when you don’t.

SureWomen is available in 250ml & 150ml Aerosol, 50ml Roll On and 50ml Stick and also includes;

Sure Natural Minerals
Sure Crystal
Sure Maximum Protection

What the Company claims:   Sure Natural Minerals – 48hr protection that allows skin to breathe

Combines natural extracts and a natural mineral with expert anti-perspirant technology to help keep skin feeling fresh, soft and dry while giving you 48hr protection.
0% alcohol

MRP: Rs.115/- (This one is the UK manufactured) or 1.75£ for 50ml and 3.50£ for 100ml

In India, the Sure anti-perspirant range consists of three variants – Passion and Free spirit for women and Sport Defense for Men. All these variants are available as roll-ons and in aerosol cans and are priced at Rs 65 for 40 ml and Rs 40 for 25 ml.

I am not sure of the Indian ones as I have not tried those. I had bought this from Alfa in Mumbai which stocks all imported stuff.

I do not use this everyday but yes when I have to spend too much time out in hot humid climate. This one matches half the claim they make but not all. It would not keep you completely dry if you are a person who sweats a lot in humidity..I do ! But it surely keeps you smelling good and fresh. It looks transparent and watery and has a fresh aqua kind of fragrance.

Pros:

1. I liked the fact that it keeps you smelling fresh all day long.
2. Economically priced.
3. The ones manufactured in India are easily available but I am not sure if they are eqaully good.
4. 0% alcohol.
5. Easy to carry around.
6. Dries fast..you need not wait for it to dry.

Cons:

1. I am a bit skeptical about using roll ons and so I do not use it everyday.
2. Well the 48 hour claim is a little high and who is going to check that either ways !
3. The ones available in India Passion and Free Spirit are different from this one..I do not know how effective or good those are.

Overall I quite liked them..they did work for me.

Rating:

Quality: 4/5
Value for money: 4/5
Availability: 3/5 (for this particular one)

Overall Rating: 3.5/5

Would I buy it again: Yes

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Have you tried the Sure Roll on ? Does it work for you ?