India Resort Fashion Week 2011 first Announcement

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India Resort Fashion Week 2011 first Announcement
India Resort Fashion Week
Powered by Provogue
World Celebrates Fashion in Goa this December!
Mumbai, 15th November, 2011: INK Infrastructure in association with YUVA and powered by Provogue brings to you the first ever unprecedented fashion week created solely to celebrate resort wear in India. An initiative to promote Indian resort fashion and world over, India Resort Fashion Week 2011 (IRFW) will be held at the Grand Hyatt, Goa from the 7th – 10th December, 2011, showcasing the finest works of the country’s most coveted resort wear designers.
Resort wear today has gone beyond just beach wear. It has emerged as the retail industry’s multi -seasonal money spinner, as resort wear is essentially year round fashion. World over resort wear has been recognized already as an independent season and the international resort wear industry is growing exponentially. India is still to fully explore and understand the growing importance of cruise collection; IRFW 2011 has been conceptualised to cater to this burgeoning resort wear industry. With an eclectic mix of renowned designers and emerging talent IRFW 2011 is pegged as the most anticipated fashion week in the country.

A must attend for all fashion enthusiast, IRFW 2011 is committed to showcasing exquisite designs in swim, resort and luxury lounge wear for women and men. Spread over four days, IRFW will celebrate the creations of designers synonymous with resort wear such as  Shantanu and Nikhil, James Ferreira, Shivan and Narresh, Pria Kataria Puri, Narendra Kumar and Anupamaa Dayal to name a few.  The final day of IRFW the shows will be held at Marbela Beach, Morjim; with a ramp on the beach, the ocean as the backdrop on the pristine sands of Goa, encapsulating the true essence of international resort.

Commenting on IRFW Shantanu Mehra says, “Resort wear is an escalating segment in the Indian fashion industry and is already an extremely prominent segment abroad. It is just about the correct time for India to also have a fashion week which is devoted to resort wear. We have been creating active lounge wear dresses & gowns as part of our resort wear lines over the years and have now given it a unique brand identity independent of our couture brand. We are extremely happy to be a part of the inaugural IRFW.”
IRFW, the unique concept is developed and promoted by Tanya Swetta, id8 Media Solutions, Nikhil Oza E-sense Entertainment and Pallav Kumar Ojha, UVAR Pvt ltd. IRFW is headed by Shalini Chuganee, COO who shares her views “Associating with IRFW is a co beneficial alliance with a brand building exercise at its optimum. The platform provides opportunities on a B2B, as well as B2C level,  resulting in a brand equity increase through strategic luxury market alliances.  Amalgamating the international standards of quality with the finest resort wear designer collections, IRFW is the official platform which will bring Indian resort wear onto the global fashion map.”
Imtiaz Khatri, Owner Ink Infrastructure “As a title sponsor, I’m glad to announce our company – Imtiaz Khatri group’s association with IRFW 2011. It is an honour to be a part of this one of a kind fashion week, which is distinct from other shows in India. I am sure that it would help us to reach new heights.”
Sharing his views Nitesh Rane, Co- Founder and Chairman, YUVA says “We are delighted to announce our magazine –YUVA’s, alliance with India Resort Fashion Week as an associate sponsor. It is a spectacular platform to showcase Indian fashion and encourage tourism at an international tourist destination like Goa.“
Backed by Goa Tourism Development of India, IRFW is an endeavour to bring the right designers to the forefront in the resort fashion space. It is an opportunity to showcase their designs to prominent national as well as international buyers and interact with key players in the industry. This unprecedented concept keenly focuses on the business aspect of the fashion week and is aimed at increasing business conversions, putting the spotlight on resort wear in India. Held at the luxurious Grand Hyatt Goa and final day the Marbela beach, IRFW perpetuates the unique Goa experience with the ‘Shack Village’ – a showcase of collections comprising of resort wear and accessories.
Sharing his views designer Shivan Bhatiya from Shivan & Narresh says, “Designers who ardently create resort wear, many a times go unnoticed. India does not provide adequate impetus for this booming sector. IRFW provides numerous designers a platform to showcase their creativity. It helps them tap this profitable segment. I am excited to be a party of this distinct property”
This December celebrate the undying and sensuous style of resort wear with IRFW at the Grand Hyatt Goa. Brace yourself to witness a fashion extravaganza like no other, as stalwarts in the resort space present scintillating cruise collections in sun soaked hues.

Here are some pics..


India Resort Fashion Week 2011 presented by INK Infrastructure in association with YUVA & powered by Provogue made their first announcement over high tea at Escobar, Bandra. Present at the press conference were Delhi’s coveted designers Shantanu & Nikhil, Shivan & Narresh, Bombay designers James Ferriera and Babita Malkani, choreographers Harmeet Bajaj and Lubna Adam to show their support.

Also present at the launch was Imtiaz Khatri, owner INK Infrastructure, Shankar Nikalje associate publisher YUVA, Akhil Chaturvedi, Director Provogue India ltd, IRFW promoters Nikhil Oza, Pallav Kumar, Tanya Swetta and Shalini Chuganee, COO IRFW.

IRFW 1- Nikhil Mehra, Model in their creation, Shantanu Mehra, Imitiaz Khatri and Shankar Niklaleja.

IRFW 2 – First Row – Narresh, Shivan, Babita Malkani, James Ferriera, Nikhil Mehra, Shantanu Mehra, Imtiaz Khatri, Nikhil Oza, Shalini Chuganee, Pallav Kumar.

Second Row – Models in designer creations and Ken Ferns.

The launch was held at Escobar in Bandra today at 12.00 noon..I could not go as I was not feeling too well today.. 🙁

But the first Resort Wear Fashion Week in India..does look interesting…is’nt it ?

P.S: PR Info

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