Presenting “Urban Princess”, Anita Dongre showcased her Winter/Festive Collection at Lakme Fashion Week on Sunday, 5th August 2012 at 9:30 pm.

“Urban Princess” brought together Anita Dongre’s friends and family. Spotted on the front row of a packed show were Shabana Azmi, Prachi Desai, Gul Panag, Vidya Malavade, Raell Padamsee, Dipannita Sharma, Onir, Ambika Suri, Reshma Shetty, Sangeeta Bijlani, Devita Saraf, Namrata Baruah Shroff, Ali and Yasmin Morani amongst others.

Anita Dongre

Gul Panag with Anita Dongre

Prachi Desai

Vidya Malavade

This collection, with its global appeal, promises to transport you to a world of sophistication, tradition and femininity. Starring vivacious colored ensembles blending Indian fabrics and contemporary silhouettes, Anita Dongre paid tribute to Indian weaves with royal twist on the runway. Celebrating the work of skilled Indian craftsmen with a touch of modernity, the regal collection was showcased.

At the show, Anita Dongre gave a sneak peek of her soon to be launched jewelry line- Anita Dongre Pink City. The official footwear partner Catwalk complimented the looks on the ramp.On this occasion, Anita says, “This season, my main source of inspiration was the idea of a modern-day princess. She is beautiful, confident, elegant and most of all, feminine, the epitome of a true Anita Dongre woman. This collection is for the global woman with an Indian heart thus, emphasis is given to fashion, wear-ability and use of traditional Indian fabrics.”The “Urban Princess” collection will also soon be showcased on international catwalks, with a few additions to the existing pieces.In this show, Anita Dongre showcased pieces from her Grassroot line, a lifestyle label that spins together stylish and ethical fashion. An eco-friendly salute to traditional textile practices and techniques, Grassroot encourages eco-elegance, through a return to basics.Reflecting her passion for Indian handloom, Anita Dongre’s collection brings together hand woven textiles from Benares, ikat from Andhra Pradesh and vegetable block prints from Bhuj on mashru silk and raw silk.


Bringing a contemporary stamp to the look, the luscious fabrics were combined with clean silhouettes such as cigarette pants, jackets, dresses and blouses, making them wearable wherever one travels.The collection’s colour palette exudes royalty as it includes shades like emerald greens, reds and royal blues combined with the classic browns and blacks, perfect for the Indian women looking for a balance between their love for western wear and their ethnic sensibilities.

Some outfits..

Preeti Desai in the Showstopper Outfit by Anita Dongre

I liked the clean cuts and silhouettes, prints, brocades, block prints and straight fit dresses..gives a formal touch to them..

Did you like the collection ?