Announces Pop Tints as the Grand Finale theme for LFW SR 2013

Lakmé, India’s iconic beauty brand is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care. This summer Lakmé brings you a vivacious collection of colour tints to make your lips and nails ‘pop’ in true diva style. The Lakmé Absolute POP TINT collection is a kaleidoscope of bright and happy colours, which captures the spirit and exuberance of the contemporary Indian woman. Turning up the heat a few degrees, bold hues of neons, sorbets and jellies from this limited edition collection represent the style statement for spring/summer 2013 internationally.

Drawing inspiration from this collection, designer Namrata Joshipura will bring these colours to life, taking Pop Tints from skin to silhouette as she presents the grand finale show at Lakmé Fashion Week Summer/Resort 2013. Style diva Kareena Kapoor is sure to turn heads as Joshipura’s showstopper.

Lakmé Absolute POP TINTS, a high performance make-up range, consists of lip tints in shades of summer, including bright orange, vivacious pink and flaming red for that amazing “read-my-lips” pout and nail tints in pastel tones of blue, green and carrot.


Speaking at the launch, Purnima Lamba, Head-Innovations, Lakmé said, “Pop Tints are in line with this summer’s colour trends across international runways and we at Lakmé are thrilled to bring the next big fashion statement to India at Lakmé Fashion Week Summer/Resort 2013. We are excited to have Namrata Joshipura who will make a bold Lakmé trend statement by using a pop tinted palette for her grand finale collection.”

L-R_Pernia Qureshi, Namrata Joshipura and Purnima Lamba

Speaking about her collection, Namrata Joshipura, Grand Finale designer for LFW SR 2013 said, “For me, colors play an important role in adding youthful vivacity to the overall look. My show collection pays homage to the contemporary woman, inspired by Lakme’s new trend statement and interpreted through the Lakmé Absolute international collection of Pop Tints. This is a collection which explodes with attitude and will come to life on the ramp at this year’s grand finale of the Lakmé Fashion Week Summer Resort 2013.”

So get ready to immerse yourself in the surreal world of pop tints at the Lakmé Fashion Week Summer Resort 2013, an experience that will leave you awed and captivated by the magic of colours. The limited edition of Lakmé Absolute Pop Tints will hit the stores across India from May 2013 onwards.

Lip tints are priced at Rs.800/- and nail tints are priced at Rs.250/-

Are you excited to try the new Lakme Absolute Pop Tints ?