A playful collection that blushes cheeks and washes lips with a shot of
cellophane-sheer gel color

“This season, I’ve been working a lot with what I call “acqua color”.
It’s a gentle, watery look with just a touch of bright, vibrant color.”  – Tom Pecheux

This Spring, discover a new way to play with color – introducing NEW Pure Color Cello Shots.  This collection of soft gels and water-light finishes by Estée Lauder and Creative Makeup Director for Estée Lauder, Tom Pecheux, washes lips and illuminates cheeks with a subtle glow of fresh color for a look of radiant, effervescent beauty.

Inviting women to mix and match fresh hues with fun innovative formulas, NEW Pure Color Cello Shots includes NEW Pure Color Cheek Rush to flush cheeks with a sheer stain. Through revolutionary, watery gel finishes, this playful array of bright, fluid tones surprises and delights the senses with long-lasting, lightweight and comfortable wear.

A Rush of Sheer Color for Cheeks

Designed to brighten and excite, NEW Pure Color Cheek Rush is a lightweight, innovative, transparent gel that provides cheeks with a pop of sheer, juicy color for a fresh-faced look.  Its sensational water-based formula is cool to the touch and leaves cheeks feeling hydrated through an infusion of natural extracts and moisturizing ingredients.  Tip: For a “just pinched” look, quickly blend a tiny drop of this silky liquid-gel in a circular motion on to the apples of cheeks.

Oil-free and non-acnegenic as well as dermatologist and ophthalmologist-tested NEW Pure Color Cheek Rush is  packaged in a new, shade-matched, high-gloss finish pump bottle with a silkscreened golden collar and Estée Lauder logo.                                              

Availability: The NEW Pure Color Cheek Rush is now available at Estee Lauder stores and counters in India from July 2013 onwards for INR 2,862/-

Estée Lauder Store locator:
Mumbai- The Palladium, 2nd Floor Main Atrium, Senapati Bapat Marg, Lower Parel, Mumbai, Tel 022 43473773
Bangalore- The Collection, UB City Mall, 2nd floor, Vittal Mallya road, Bangalore- 560001, Tel 080 40982000
Delhi- Select City Walk Mall, Shop no g-12, A-3 District Centre. Saket, New Delhi, Tel 011 46151752