Selfie Epidemic and #TheUsProject

Selfie Epidemic and #TheUsProject

This is a sponsored post written by me on behalf of Soffe. All opinions are 100% mine.

At the risk of coming across as totally uncool, here is a serious post.

So apparently there is a new psychological disorder in town, affecting everyone (including me, to some extent).

1 million selfies are taken everyday, as per Adweek. Wow, that is quite a lot. But the devil as always, lies in the details. 14% of selfies are digitally enhanced and 36% of the selfies are altered in some form or the other.

52% of women and 50% of men with smartphones have taken a selfie (So, at least I am not in the minority here :p)

Apart from the fact they are a sheer waste of time – 1 million selfies everyday means 1.8 billion minutes wasted every year. 😮

Surgeries to enhance the “photogenicity’ for selfie taking (as if we didn’t have enough of implants, silicon and enhancement surgeries), inferiority complex issues (Ohh!! Her selfie has more likes than mine!!!!), narcissism and a sure shot path to depression……. And yes, suicide cannot be ruled out either – (http://www.mirror.co.uk/news/real-life-stories/selfie-addict-took-two-hundred-3273819)

Wow, These are interesting times after all!!!!

Apparently, someone has had a Eureka moment and instead, visualized a world where selfies are all about friendships, relationships, being together and being happy. Check out the #TheUsProject movement.

Let’s change this social media platforms from a “Me” focus to an “Us” focus.


Oh… And btw, I hate to say this, but it is us women especially who are a victims of this trend, in search of compliments, shares, followers & likes. Time to grow up women. Less selfie, more selfless. 🙂

Soffe has a contest going on where you can share a pic with your closed ones on Instagram and tag me @bhumika_t using the hashtag #TheUsProject to win #TheUsProject Apparel.

Check out this cool video by Soffe

You can win tees like these..

So, participate now 🙂 Go from ‘Me’ to ‘Us’ with #TheUsProject