All posts by Bhumika

About Bhumika

Bhumika is a Chartered Accountant by profession but a Beauty/Fashion/Lifestyle Blogger by passion..blogging since 10 plus years, isn't that a proof enough ? :D Her love for lipsticks, accessories, shoes and all things pretty comes across in most of her posts.

RIMMEL LONDON Exaggerate Waterproof Eye Definer 26 Noir Review, Swatches

RIMMEL LONDON Exaggerate Waterproof Eye Definer 26 Noir Review, Swatches

RIMMEL LONDON Exaggerate Waterproof Eye Definer 26 Noir Review, Swatches

By Linda

Hey Ladies,

Hope you all are doing good and gorgeous as always. It’s been a while for me with reviews, caught up with some personal issues. But now I am all ready to bring on all the reviews and products to you lovely ladies .So today’s review is of eyeliner from Rimmel London called Exaggerate Waterproof Eye definer.

Shade 26 Noir (Black). This is my to go eyeliner be it for a Smokey look , regular kajal or eyeliner. So let’s move ahead and find out how this product worked for me.

Product Claims: Glide-on full colour definition
Soft creamy texture in a retractable pencil with built-in smudger for subtle blending and sharpener for high precision line.
Waterproof formula for up to 10 hours long lasting wear.
Choose your shade from creamy matte to high metallic, all so intensely pigmented.
Dermatologist & ophthalmologist tested.

Packaging and Texture

I love the packaging of this product .It is a retractable pencil that has a smudger & sharpener on the other end of the pencil. Lightweight can be easily carried in your purse. The cap fits well tightly over the product and the smduger, hence maintaining the product from harsh temperatures and dust particles.

The shade is intense black and the product is soft creamy on application and glides smoothly over the eyelids and waterline.

Cost: Approximately INR 320 [1.500 KWD] for 0.28g

Usage : 30 months after opening

My take on RIMMEL LONDON Exaggerate Waterproof Eye definer:

I’m extremely satisfied with this eyeliner in regards for a daily wear purpose .It glides on smoothly onto to your eyelids and water line without much effort. Multiple swipes are required to attain the intensity of the product. Over the eyelids it finishes to a matte product. It did not irritate my sensitive eyes at all.

I’m a little disappointed in regards to waterproof claim of the product, if you have oily lids it will definitely smudge over your crease line , so it’s best to well prime or rather powder your eye lids to counteract your oily eyelids and avoid further smudging. It did stay put over the waterline through out.

The product can easily come off with an eye makeup remover without damaging you eyelashes. The smudger provided is soft enough to smudge the product over the eyelid (upper and lower) and to achieve a basic smokey look in seconds. I haven’t used the sharpner as yet. Do not retract the product too much as it might break hence waste of product

With this product you can achieve desired lines of thickness. I don’t think it’s is ideal for winged eyeliner since its difficult to achieve neat defined with this eyeliner, probably with the help of an angular brush you can achieve .I love to use it over the waterline as it remains intact for about 3-4 hours.

Pros:

  • Budget friendly
  • No eye irritation (can be used along with contact lenses)
  • Travel friendly
  • Has smudger and sharpener as well
  • Well pigmented.
  • Products last a long way

Cons:

  • Can smudge a little over oily eyelids
  • Availability
  • Not ideal for a winged eyeliner.

Rating: 4/5

Would I recommend RIMMEL LONDON Exaggerate Waterproof Eye definer? Yes!!! For the quality of the product and for provision of a smudger and sharper, it’s worth the buy.

Why This Generation Should Experience The New Alternatives to Smoking?

Why This Generation Should Experience The New Alternatives to Smoking?

This generation is all about making a mark, leaving an impact & thus we see the emergence of new trends. I think we are privileged to be a part of this amazing revolution that technology has given us. Be it the huge success of Snapchat or the advent of selfies or the popularity of a Gangnam style! Well, isn’t our generation the quirkiest?

via GIPHY

Another trend which has hit the Indian markets is, E- cigarettes! Just when we thought that there is no substitute to smoking; this generation witnessed an influx of E-Cigarettes and other vaporizers.

Well, this is enough proof that time is flying & technology is changing rapidly. I mean, who would have thought that a funny move in a video on YouTube will become the trend of the decade- Gangnam Style or technology as a major pillar in election campaigns?

Similarly, we have witnessed the evolution of various styles of smoking. It all started with cigars and rolled tobacco. And now it’s time to embrace e-Cigarettes & vaporizers.

Vaping as trend is still at its nascent stage and it is about time that it becomes one of the leading options as the substitute for smoking.  We are a generation that has been spoilt with choices, E- cigarettes & sugar free nicotine chewing gums are only the tip of the iceberg of options for smarter alternatives to smoking.

The fact that vaping & e-cigarettes’ are a smarter alternative to smoking has made millions of health conscious smokers, especially the Millennials, switch to this method which is tar & smoke free.

Smoking puts a financial dent in our lives too. It is no secret that chain smokers spend a good amount every month on cigarettes’, which leads to burning a hole in their pockets. E-Cigarettes like EON are way cheaper than other alternatives available in the market.

So the emerging trends of E-cigarettes, vapors are not only pushing you towards a better life but also towards a better option monetarily.  If we do the math, it’s pretty easy to figure out that the cost of buying cigarettes for daily consumption is way higher than the cost of a vapor or a set of nicotine chewing gums.

The nicotine fixes that a smoker needs is taken care of by all these substitutes and instead of borrowing a light, one can now simply grab an E-Cigarette and inhale vapor with a variety of flavors instead of the smoke from a regular cigarette. Amongst the array of benefits of products like nicotine patches or E-Cigarettes from EON, is that they are now readily available.

Talking about effectiveness, these newly emerged methods are gaining wide appeal. Also, the absence of the multitudes of chemicals and tar makes it technically not smoking, it’s vaping. One does not need to take heed of the ‘no smoking’ signs anywhere as it’s just vapor that is being exhaled and no smoke comes out of it.

The trend is taking over the entire generation that is tech savvy and health conscious and for all the right reasons!

Whether you switch to E-cigarettes’ or vaping or chewing gums, it doesn’t matter as long as you switch. Just switch NOW!

OOTD: Shades of Blue feat. Recap Jeans

OOTD: Shades of Blue feat. Recap Jeans

Hi guys,

I recently got my hands on the new A/W’17 collection from Recap Jeans. A skinny fit denims and a super pretty blue and black printed off shoulder top.

I folded the denims a little to give the ankle length look, also the black contrast at the ankle looked chic.

The top was really comfortable and I absolutely loved the fabric, something I can wear comfortably all through the day and seasons, even in a humid city like Mumbai.

I am not much into skinny jeans, I like the straight fit more, but this was surprisingly comfortable. I didn’t feel suffocated and it is super stretchy, so even while bending/sitting, it was all fine.

I paired the outfit with a bamboo bag and rose gold pumps.

About Recap Jeans: Recap is a young, hip, modern denimwear brand. Our fits, silhouttes, fabrics and washes ensure that once a woman gets into our jeans she woudn’t want to get out of them. We live and breath denim. The young woman, the ever demanding fashionista is the focal point of our existence and we live to fulfill her every fashion dream. RECAP collections offer a wide variety of denim categories like ankle lengths, shorts, capris, culottes etc in a wide variety of fits along with fashion and classic topwear.

RECAP was launched in the year 1998. We come out with 2 collections in a year for the young fashion conscious women in the age bracket 18-30; spring-summer and autumn-winter. Our products which are made from the finest quality denim sourced from across the globe, incorporating the latest trends, have in a short period of time become a must have for any girls wardrobe. We were the first to introduce the current rage ‘jeggings” in the Indian market and it remains a favorite across categories even today.

About Recap AW Collection: The Recap AW 17 collection has something for everyone. Texture clashes are in trend this season. Recap’s colour palette ranges from sticky toffee, caramel, and camel to wine, plum and garnet. Combative prints, military inspired shorts and shrugs, long tunics all give the grungy look. Cool embroidery and intricately stitched denims with motifs of flora, fauna and quirky abstracts add that extra zing to your regular denim. Dungarees and culottes continue their fashion presence in our collection this year too.

The new AW 17 collection will be out on www.recap.in tomorrow.

If you liked my outfit and wish to check out more from Recap, Recap products will be on sale during the Flipkart Big Billion Days Sale. Not only on Flipkart, but also on other sites like Amazon, Snapdeal etc, including www.recap.in

Check out the offers from 20th to 24th Sept. There would be a discount upto 50%, so definitely check them out and make use of the sale 😀 Happy Shopping!

I hope you liked the outfit, do let me know your thoughts in the comments below.

P.C: Rhythmic Focus

New Sugar Cosmetics Never Say Dry Creme Lipsticks Review, Swatches

New Sugar Cosmetics Never Say Dry Creme Lipsticks Review, Swatches

Hi guys,

Sugar Cosmetics is back with a new launch, this time creme lipsticks. The classic old lipstick formula, these ones are super creamy and buttery. More like butter than cream, literally 😀

Claims: If you want the best of both worlds and love to have it all, then the SUGAR Never Say Dry Crème Lipstick is made just for you! Intensely pigmented and long-wearing with a baby-soft finish, its creamy texture effortlessly straddles the line between glossy and matte for an easy, everyday look. The high-colour payoff formula is loaded with Vitamin E that locks in both colour and moisture. A roll-on wonder that saves you from the hassle of prepping, priming and lining your lips – it’s all you need to quickly go from ‘Goddamn’ to ‘Goddess’. Free of mineral oil, lanoline and parabens. Full of vibrant colour that you’re sure to swoon over – try it out, today! 

How to Apply: Starting from the center of your upper lip, gently slide the lipstick outward towards the corners while paying attention to fill in the arches carefully. On the lower lip, start at one edge and follow the natural curve. Use a tissue to blot out any excess product. Reapply for a smoother and longer-lasting finish.

Benefits: The SUGAR Never Say Dry Crème Lipstick has a creamy, feather-light texture that spreads evenly on the lips. It glides on smoothly to create full lips with intense colour and rich coverage. Available in 5 vibrant, highly pigmented shades that are sure to become your everyday favourites.

MRP: Rs.499/- for 3.5g (Buy HERE)

GET DISCOUNT USING ‘BTXSUGAR’ on https://in.sugarcosmetics.com

The packaging is exactly like the It’s a Pout Time Vivid Lipsticks. The same black rectangular packaging and the same qty, price is INR 100 less compared to that.

The lipsticks are launched in 5 shades for now, but I am sure they will add more in the future. The formula as I mentioned is super buttery, they melt while applying, so do not swirl up the bullet much, just stay to the tip.

They are not transfer proof, they do transfer a lot but do not vanish from the lips. They are quite pigmented and stay for around 3-4 hours, after which there is fading. But the deeper shades do leave a nice stain behind.

These are very moisturizing and comfortable on the lips, easy to apply, and do not bleed or feather. They are very easy to take off too, unlike matte liquid lipsticks, which are drying and uncomfortable and sometimes peel off the top layer of lips.

L-R: Subtle Island, Dial M for Magenta, The Brown Ultimatum, Revolutionary Rose, Berry Maguire

Subtle Island is described as Muted Brownish Pink. It’s an everyday wear MLBB shade for fair to medium skintones.

Dial M for Magenta is a deep magenta purple. Again a nice purple pink, would work for all skintones.

The Brown Ultimatum is a nude brown, for fair to medium skintones

Revolutionary Rose is a rosy pink, would work for all skintones. My favourite out of the lot.

Berry Maguire is a deep berry red, a nice muted berry, would work for all skintones.

Here are the swatches on me..

I hope you liked the post, do let me know your favourites in the comments below. I believe one shade option would be available in the next Fab Bag 🙂 Guessing for now :p

Have you tried the new Sugar Never Say Dry Creme Lipsticks?

Nykaa Matteilicious Lip Crayons Review, Swatches

Nykaa Matteilicious Lip Crayons Review, Swatches

Hi guys,

Today I am reviewing the 8 new shades added in the Nykaa Matteilicious Range, since I had not tried it before, I have also included a review.

Claims: Game, Set, Matte! Fall mattely in love with our Nykaa Matteilicious Crayons. These lip crayons boasts a remarkable formula that pushes the boundaries of color intensity with an extreme matte formula. This supreme formula glides on your lips effortlessly giving you that matte finish that you’ve always craved for!

  • Extreme matte finish
  • No feathering
  • One stroke application
  • Super long-wearing
  • Glides on effortlessly
  • Comfortable on lips

MRP: Rs.650/- for 2.8g

Shades Available:

  • Hot As Red
  • Next Level Nude
  • Pink on Fleek
  • Perfect Plum
  • Kiss N Tell
  • Purple Punk
  • Fired Up
  • Lacy Luck
  • Jade Rose
  • Mocha Sin
  • Twilight Dreams
  • Call Me Scarlet

They come in a standard lip crayon packaging, the difference between these and the Pout Perfect ones in terms of packaging is that Pout Perfect has a matching colour cap according to shade while this only has the bottom colour coded with a black cap and Pout Perfect doesn’t come with a sharpener, you need to buy it separately and this one does.

They have a smooth, velvet finish and glide on effortlessly as claimed. They have a velvet matte finish and are very comfortable on the lips. Everything as per claims.

These are not transfer proof and stay for about 5-6 hours without eating or drinking. These do not emphasize dry lips or fine lines, however you would need exfoliated lips before wearing these like any matte lipstick.

L-R: Kiss N Tell, Purple Punk, Fired Up, Lacy Luck, Jade Rose, Mocha Sin, Twilight Dreams, Call Me Scarlet

I have swatched all the new 8 shades here.

Kiss N Tell is a cool toned apple red, very flattering on all skin tones. I absolutely love this red on me.

Purple Punk is an aubergine purple, but this one is not super opaque like the rest. Slightly patchy

Fired Up is a bright tangerine orange, kind of patchy. Mostly such bright oranges are patchy across brands, I guess it’s the colour pigment.

Lacy Luck is a neutral brown, an everyday wear shade, would work for fair to medium skin tones

Jade Rose is my absolute favourite, a pink brown. It would work for all skin tones, an MLBB for deeper skin tones.

Mocha Sin is a very cool toned grey brown.

Twilight Dreams is another favourite, a deep berry brown shade without red undertones. A perfect fall shade.

Call Me Scarlet is a warm toned red, again suitable for all skin tones.

Apart from the light neutrals, all shades would work across skin tones. And I am glad they launched an interesting mix of shades.

My favourites are Lacy Luck, Jade Rose and Twilight Dreams. Also both the reds are quite pretty, and a matte red lipstick never goes out of trend.

Overall, I do like the lipsticks. Formula is great, shades are nice, very comfortable on the lips. I do recommend these.

Have you tried the Nykaa Matteilicious Lip Crayons? Your favourite shade?

Faces Ultime Pro Matte Play Eyeliner Black/Blue Review, Swatches

Faces Ultime Pro Matte Play Eyeliner Black/Blue Review, Swatches

Hi guys,

Today I am reviewing my current favourite eyeliners! The new Faces Ultime Pro Matte Play Eyeliners.

Claims: FACES Ultime Pro Matte Play eyeliner has a super long wear with a stay of 17 hours or more, and is quick drying and no transfer eyeliner. Be bold this summer, as the waterproof and sweat proof formula makes you even enjoy the water adventures with ease. The eyeliner, with its easy application, glides lightly over the eyelid, creating precise lines and flawless look. It’s high coverage delivers the deepest pigmented line and impeccable hold. Besides, it is dermatologically and ophthalmologically tested and approved.

MRP: Rs.649/- for black and Rs.699/- for blue

They comes in a sleek, regular eyeliner packaging. I absolutely love the felt tip brush. I only use pen eyeliners because I like the grip and stiffness of them. A soft brush just goes everywhere for a person like me who has shaky hands. And very few liquid eyeliners have felt tip brush, I am so glad this one does!

First of all, the pigmentation is amazing. It’s not watery unlike a few liners which require layers and going over 2-3 times for the eyeliner to show. This shows up in one stroke.

I love the matte look in eyeliners and these dry completely matte. They do not take forever to dry and do not transfer on upper lid, etc.,

These liners have everything I need and look for in eyeliners.

Only con would be they are pricey and not waterproof. I agree they are expensive, but I feel they would last long. These are smudge proof but not water proof, and hence also easy to remove.

The blue one is my favourite, it’s a bright cobalt blue shade and shows up well on the eyes without layering, as mentioned.

I wish they come up with more shades and even metallic colours in the future 🙂 In the exact same packaging and brush though, I love that!

I highly recommend these, my current favourite and maybe Holy Grail soon 😀

September 2017 Anniversary Fab Bag Unboxing + Giveaway

September 2017 Anniversary Fab Bag Unboxing + Giveaway

Hi guys,

I am unboxing the Sept 2017 Anniversary Fab Bag today, I just received it. I got the August one pretty late and hence couldn’t do a review.

MRP: Rs.599/- (Buy HERE)

It’s an off white pouch, I expected something unique for the 5th Anniversary edition.

The theme for this month is The Object of Desire.

Products I got:

  • Seasoul Moisture Matt Lipstick Lead Free in Neon Purple (Full size- Rs.530)
  • Sugar Tip Tac Toe Nail Lacquer in Deep Down Diopside (Full Size- Rs.299)
  • Iraa Insta Renew Multi Action Under Eye Cream (Full size 20g- Rs.490)
  • Tvakh Midas Touch Ultra Nourishing Lip TInt- (Full size- Rs.195)
  • Tvakh CE- Namom Lip Plumper (Full size- Rs.225)
  • Seer Secrets Smoky Rose Geranium Body Cleanser 30ml (Rs.72)

I love the metallic turquoise color of the Sugar Nail Paint. The eye cream also sounds good. I am not a fan of shimmery lip balms, so the Tvakh Lip Balm is not something I am very excited about but Tvakh has a lot of good skincare in general, so I might give it a try.

The rose geranium body wash from Seer Secrets smells really good!

Tvakh Lip Plumper does sound good, will definitely try it. Cinnamon does help make lips plump, plus it has argan oil.

For Seasoul lipsticks, I had an option of pick one shade out of 7-8 and I picked this neon purple. I was very tempted to pick the nude one but I have enough nudes and I am into bright shades and purples currently.

The total value of the products in this month’s bag comes to around Rs.1800-1850. I do like the fact that there are 5 full sized products and one deluxe sized sample. But I would liked a variety in brands. Perhaps instead of two lip balms/plumper, one could have been a full sized Neemli face mask/scrub.

Overall it is definitely value for money and if you like trying out new brands, you will like it.

I am also giving away two products from August Fab Bag on my Youtube channel, so check that out 🙂

What did you get in your September 17 Fab Bag?

Maybelline The Loaded Bolds Lipsticks Review, Swatches

Maybelline The Loaded Bolds Lipsticks Review, Swatches

Hi guys,

Today I am reviewing the new Maybelline Loaded Bolds Collection, they have launched 13 shades of lipsticks where 3 of them are Black, White and Blue.

Claims: 

  • Hypercolor pigments and an opaque, creamy clay base deliver one stroke intensity
  • Sumptuous honey nectar leaves a creamy finish
  • Maybelline’s color sensational the loaded bolds is available in a range of pigment loaded shades from deep plums and electric blues to vibrant reds and natural nudes
  • Dermatologist tested allergy tested

MRP: Rs.550/- for 3.9g (Buy HERE for Rs.413)

Shades:

  • Sunny Coral
  • Russian Red
  • Berry Bossy
  • Pitch Black
  • Raspberry Rendezvous
  • Baby Pink
  • Wickedly White
  • Dynamite Red
  • Fierce Fuchsia
  • Smoking Red
  • Fearless Purple
  • Chocoholic
  • Audacious Blue

I have the shades Berry Bossy, Raspberry Rendezvous and Pitch Black. They come in a standard Maybelline Colorsensational packaging with a navy blue cap.

The lipsticks are super pigmented and very creamy, they glide on really smoothly. And all you need is 1-2 swipes for full, opaque coverage, even on pigmented lips.

This will cover all lip pigmentation and does not need 3-4 layers for that. They are very comfortable on the lips and have a velvet matte kind of finish, they settle to a velvet matte and stay put for 5-6 hours. 

They leave behind a deep stain which stays put through the day.

These are not transfer proof but hardly fade on transfers coz of the rich pigmentation. I love the formula and pigmentation, definitely recommend these. These are the most pigmented Maybelline lipsticks so far!

Pitch Black is a deep black shade, this does need a little layering for opaque coverage

Raspberry Rendezvous is a deep raspberry pink, my favourite of the three

Berry Bossy is a medium berry shade, very wearable and perfect for fall.

Here are the swatches..

I wish they launched more neutral and mauve/nude shades too. More of deeper colours and reds/pinks in this range. I am glad they have the basic black, white, blue, which can be used to mix and match with different lip colours.

Currently they are available on a discount on Amazon for Rs.413, and I definitely suggest getting them on discount 😀

Which shade did you like the most? Do let me know in the comments below.

Docolor Fantasy Makeup Brush Set/Contouring Brush Review

Docolor Fantasy Makeup Brush Set/Contouring Brush Review

Hi guys,

If you follow me on Snapchat and Insta stories, I had shared these brushes with you guys and many of you asked me to review them. 

I am using these since about 2 weeks now, especially the face brushes. Docolor is a Hong Kong based makeup brushes brand, they have so many different varieties of makeup brushes, from sets to individuals and also a lot of accessories like brush holders, lash combs, instant brush cleaner, etc.

I have the 16 pcs Fantasy Makeup Brush Set and the Kabuki/Contouring Brush. They have synthetic hair and the body is plastic. 

Docolor Fantasy Set: Inspired by rainbow’s colorful,among a sea of basic, black, utilitarian beauty tools,they are just as magical-looking,totally special as one might imagine.

Features: The handles are a beautiful glistening rainbow, the bristles are pastel pink hued, the overall effect is totally dreamy as you might imagine, this brush is created for all genders! Because makeup has no gender.

Vegan Brushes: Bristles are made of synthetic fiber, a super-soft fiber that feels luxurious against the skin, and no shedding that avoid embarrassing moments.

What’s In The Box? Brushes for applying the magical powder, foundation, concealer, eyebrow, highlighter, eye shadow, blending brushes — all housed in a beautiful rainbow box.

This set contains:

01 Powder Brush

02 Angled Blush Brush

03 Highlight Brush

04 Contour Brush

05 Flat Kabuki Brush

06 Smokey Brush

07 Blending Eye Shadow Brush

08 Angled Eye Shadow Brush

09 Concealer Brush

10 Flat Definer Brush

11 Eye Shadow Brush

12 Eye Shadow Brush

13 Angled Eye Liner Brush

14 Lip Liner Brush

15 Lip Brush

16 Spoolie Brush

Price: $23.18 (Buy HERE)

First of all, just look at the packaging. They are the most beautiful brushes I have ever seen. The ombre of white and pink bristles and gold/blue/green/pink/purple on the handles with the glitter texture looks amazing. These are aptly named ‘Rainbow’ brushes.

The bristles are super soft and fluffy, quite soft for synthetic hair, the powder brush is my absolute favourite. It’s one of the softest powder brush I have used. They haven’t shed hair at all yet. I love the build of it too, they are quite sturdy and tight.

All the face brushes come with brush guards, so that they can be kept tightly in the guards and don’t lose shape.

Synthetic brushes are great for cream products and for packing colour. The eye shadow blending brush is ok, it’s not pointy enough in shape. But you can always make do with blending brushes, the more the merrier.

One thing I would like to add is, they do not pick up a lot of product, hence need building up. Which is good for bronzers/blushes as you won’t end up with too much at a time. But if you need something that is quicker, then you might not like these.

Coming to the contouring brush,

Claims: This Single Flat Contour Trimming Brush is inspired by rainbow’s colorful, among a sea of basic, black, utilitarian beauty tools, It’s just as magical-looking, totally special as one might imagine. It is small and flat, the angular design of this brush makes it ideal for controlled application of powder and color. Excellent for blending, contouring and highlighting the complexion, allow you to achieve professional makeup application every time.It is designed to create targeted contouring and strong, sculpted cheeks. If you want to make your face look slimmer and gives you a super chiseled appearance, then this is the brush for you.

Price: $8.99 (Buy HERE)

Now this has the exact same design as this is also from the Fantasy collection. Again a sturdy body and well packed bristles. It’s a flat rectangle shaped brush and is perfect for cream contouring. It works for powder contouring too, but best for blending creams. Even though it claims to work for highlighting too, the shape is not very suitable for highlighting.

Overall, I would say these are pretty affordable and stunning in terms of design. Pretty sturdy and I do recommend them for the price.

Have you tried Docolor brushes yet? They even have a unicorn collection 😀

New Launch: Morphy Richards’ Global Range #ConversationStarters

New Launch: Morphy Richards’ Global Range #ConversationStarters

Hi guys,

Few days ago I attended the Morphy Richards’ new launch in India. They brought their global range of products in India.

Prism collection

Morphy Richards is a premium kitchen and home appliances brand. They launched their global range i.e. Redefine, Prism and Total Control. Morphy Richards is known for their smart technology and innovative designs.

Mr. Shekhar Bajaj, MD, Bajaj Electricals and Mr. Anant Bajaj, JMD, Bajaj Electricals presented the new Morphy Richards range to the press and media.

Redefine

Redefine is the new premium, highly innovative product group by Morphy Richards. Driven by principles of innovation and providing exceptional quality, the range is designed to fulfil your need for brilliantly performing products that have equal aesthetic prowess. The USP of the range is the Intelligent ThermoGlass technology that allows you to clearly see your bread being toasted/water being boiled to perfection. I absolutely loved the see through toaster, it definitely is a conversation starter at your home 😀

Prism

Prism collection is a leading iconic design piece for those who do not worry about going against the crowd. The USP of the range is the most striking design with textured finish and vibrant colors and design which is sure to make a statement in your kitchen. Prism collection has to be my favourite in terms of looks. Bright yellow and red toasters and kettles can make any kitchen look strikingly beautiful!

Total Control

The smartest amongst the lot is the Total Control Collection which has a range of products enabling you to prepare food just the way you like it. It uses Smart Response Technology which intelligently controls the motor in a variety of ways, providing the right level of power regardless of the mixture. It will enable you to effortlessly prepare everything from soups and sauces, pestos and cakes delivering exactly the right amount of power as and when you need it. Total Control range is quite multi-functional, one device can be used for a number of uses and for making varied dishes.

All the devices were presented beautifully with the yummy food around and we clicked number of pictures. The whole set up was beautiful!

We also saw Chef Rushina Ghildiyal use all of the appliances in a demo later on. From the soup maker to the stand mixer, toaster, kettle and the table blender (which you do not need to hold from the top, it’s hands free!) The best part about the toaster is that you can do 4 slices together and each side i.e. 2 can be kept at a different setting according to how you like your toast, light or crisp. The stand mixer for dough and soup maker are also very time saving, as you just add in the ingredients, set the time and go about finishing your other work.

We were divided into two teams and we used the appliances ourselves and had 3-4 different activities to do. Beating eggs, making mocktails and smoothies, toasting bread, we did it all. Our team won 😀

Priced between Rs. 6,000 to Rs. 30,000 these products will be made available in the Indian market starting first week of September. They are available for pre-order already.

I am definitely looking forward to it. What about you? Did you like the range? Let me know your favourite in the comments below.