Category Archives: Events

Dove Proves that Beauty is a State of mind through Dove: Patches

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DOVE PROVES THAT BEAUTY IS A STATE OF MIND

I went for the launch of Dove: Patches campaign launch and the panel discussion at Olive Bar and Kitchen, Mahalaxmi 2 days back. Read more about it below.

Dove launched Dove: Patches, the latest real beauty experiment that illustrates that beauty is a state of mind.

Author Kiran Manral, Chef Pooja Dhingra, Global Brand Manager South Asia Dove Nilushi Jayatileke and Actress Konkona Sen Sharma at Dove event

Author Kiran Manral, Global Brand Manager South Asia Dove Nilushi Jayatileke, Actress Konkona Sen Sharma and Chef Pooja Dhingra were present at a Panel Discussion at an exclusive premiere of the film.

New Social Experiment Illustrates the Ongoing Conflict Women Have with Recognizing their Beauty

Inside every woman is the power to feel beautiful, confident and radiant, according to a first-of-its-kind social experiment conducted by Dove. Carried out in response to research revealing that an alarming 80% of women feel anxious about the way they look1, the study highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women. The results are documented in the short film Dove: Patches on YouTube.com/DoveIndia.

The experiment was guided by psychologist and New York Times best-selling author, Dr. Ann Kearney-Cooke (Ph.D., Counseling Psychology) who has spent thirty years conducting scientific research around women’s body image and self-esteem.

During the experiment Dr. Kearney-Cooke invited the participants to wear a custom-made “beauty patch” for two weeks, which – would help them feel more beautiful. The women were then invited to keep a personal account of their life-changing experience throughout the two week period. All the women agreed that wearing the “beauty patch” helped to improve their self-esteem and to change their personal lives in ways that they had not imagined.

At the end of the experiment, however, it is revealed that the “beauty patch” contained nothing and that the power of believing in their own beauty influenced feeling beautiful.

“When a woman feels beautiful, she radiates happiness and confidence, which inspires her life in a significant way,” said Dr. Kearney-Cooke. “These women, like so many others, struggle to recognize their own beauty and it severely affects their daily lives. This ground-breaking experiment was designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within.”

Beauty is a State of Mind

Throughout the Dove: Patches film, it becomes clear how low self-esteem affects many elements of the women’s lives. As the women become more confident about the way they look, personal relationships flourish and they develop a more optimistic outlook on their daily routine. One of the women who participated shared that she felt ashamed of her arms and had always avoided shopping. A few days into the experiment, she started to feel more beautiful and invited her daughter to go shopping for the first time. The two of them spent an unforgettable day together and they tried on dresses that she had never dreamed of wearing. Dove hopes that all of the women’s inspirational stories featured in the Dove: Patches film will serve as powerful examples and encourage all women to develop a stronger relationship with their own beauty.

“We hear from thousands of women every day about how their complicated relationship with beauty affects their overall confidence and happiness,” said George Koshy, General Manager- Skin Cleansing. “By illustrating through the Dove: Patches film that a positive state of mind and openness can help them feel more beautiful, we hope to inspire all women and help change the way they see themselves.”

Dove invites all women to create a world where beauty is a source of confidence, not anxiety. When women look and feel their best, they feel happier, and Dove believes it is important for women to see the beauty in themselves so that they can inspire the next generation. The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 12 million to date.

Watch the Dove: Patches film at YouTube.com/DoveIndia and join the conversation at #BeautyIs.

I personally loved the movie..how each and every one of us can point out 1000 things in us we do not like..and how one patch made a psychological difference and made them feel beautiful in 2 weeks !

Did you watch the movie ? Do share your thoughts below..would love to hear them 🙂

Sunsilk Announces Association with 2 States

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SUNSILK announces association with 2 STATES launching exclusive movie merchandize packs

Sunsilk and 2 States press conference was held at the Taj Lands End, Bandra last Friday..I could’nt make it to the event..but here is the official press release..

P.S: I love what Alia’s wearing..Is’nt that shirt dress lovely ? Goes well with the green, white, blue, yellow theme too. And those silver heels too !

The occasion was hosted to announce Sunsilk as the official hair expert partner of the movie ‘2 States’ with the launch of #Sunsilkdreamjob campaign & introduction of exclusive movie merchandize packs

Alia Bhatt and Arjun Kapoor

Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.

The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘Ananya Subramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family.It is a humorous take on inter community marriages in India.
The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brandhas associated with the character ‘Ananya’ within the film with perfect fit. Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing.She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.

The occasion witnessed the launch of a ‘2 States’–centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign.In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and provides a complete hair care solution that gives a 20 something girl the confidence to express herself. On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.

Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself. Therefore tofurther engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girlsa chance to live their dream job. Actress, Stylist or VJ – whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”

Commenting on the association, Apoorva Mehta,CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt. We couldn’t have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia. It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”

Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavour to offer our client unique media opportunities to connect their brands to the passion point of its target consumer. Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ”

Merck India Event- All About Pigments

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Merck India Event- All About Pigments

I attended the Merck Event last week at Amadeus, NCPA, Nariman Point, Mumbai. Merck is a company basically from Germany and has its collaboration in India from the time Rabindranath Tagore went there and had good relations with the Merck family..Performance Materials is one division of Merck out of the many divisions..and pigments form one part of Performance Materials..and not only the colored pigments we use for our eyes..but everything from mattifying powders in pressed powders to the shimmery highlighting powders..the pretty looking body washes and face washes..each and every thing has these pigments..even the paints on the walls and the outer packaging..everything..

Read more in this note:

Event: “An afternoon of shimmer and shine”, where Merck [India] revealed the latest trends in beauty and skincare with renowned experts Samantha Kochhar, Ojas Rajani and Dr. Soma Sarkar

When: Friday, 8th June 2012

Where: Amadeus, NCPA, Nariman Point, Mumbai

What happened: Even a humid day in the over-cast weather of Mumbai could not break the excitement resonated around the conclave hosted by The Performance Materials division of Merck [India] to discuss and showcase the latest trends, movements, technology and innovations in the world of beauty and design. Merck is the pioneer and global leader in pearl effect pigments and a key player in setting global trends in beauty, skincare and design. Combining expertise with experience, this exclusive preview also featured the likes of Samantha Kochhar – MD Blossom Kochhar Companies, Ojas Rajani – Ace Bollywood make-up stylist and Dr. Soma Sarkar – renowned cosmetologist and dermatologist, who threw light on the latest advances and inventions in beauty and the importance of effect pigments in the colour cosmetics and skin-care products that we use.

Merck [India] also shared its latest initiative ‘Project effexX’, a first of its kind co-creation platform in the world of product design, architectural design, interior design, aesthetic design, package design, cosmetics and skin care. Through Project effexX, Merck India intends to communicate the value, benefits, and the need for special effect pigments in people’s lives and businesses, along with serving as a knowledge resource for trends, technology, new design and innovation. It’s the perfect destination for aspiring beauty and design professionals to engage with industry experts and seed new concepts and ideas.

It was an afternoon full of shimmer and shine, with Ojas Rajani showcasing the latest looks for Colour Forecast of Autumn/Winter, 2012. This was also followed by an interactive experiential session, where participants got to custom make their own skincare and colour cosmetic formulations using a variety of Merck pigments and actives.

What the Speakers had to say:

· Sharing his views on this initiative Siddhartha Sengupta, Head of Performance Materials, Merck Limited [India] said, “At Merck it is our constant endeavour to educate consumers about the relevance of effect pigments in their day-to-day lives. It is with this objective that we created ‘Project effexX’, an online and offline engagement programme to enlighten, inspire and empower consumers through influencers. This initiative will also help consumers understand the latest trends in the effect pigments space and give them a platform to network within their lines of work.”

· Talking on the occasion, Samantha Kochhar, Managing Director, Blossom Kochhar Group of Companies said, “I’m very pleased to support Project effexX, which I think is a great knowledge sharing platform for budding professionals and other industry players who want to raise the bar in the Hair and Beauty Industry. Companies can benefit from in-depth researched solutions with regards to pigments and ingredients in order to enable them to produce internal quality products and packaging, which do not harm people and the environment. We believe that as a company we are absolutely dedicated to providing natural, honest, credible and effective products. I personally have great faith in Merck products on account of their high quality and focus on safety, and have used their pigments in our latest skincare range, ‘Blossom Kochhar Aroma Magic’.”

· Dr. Soma Sarkar was vocal in advocating the need for better skin care, “In today’s fast paced life, it’s important that both, women and men, pay greater attention to their skin care needs. This begins with using quality products which are appropriate for their skin type. I have high regard for a brand like Merck, which has managed to constantly stay on top of the skin care and beauty trends. Merck products not only deliver value for money but also organic world-class formulations that do not damage the skin. Each ingredient is backed by global certifications which are testimonial to their claims of efficacy. I am delighted to be part of Project effexX, which is a great platform for influencers and consumers alike to keep abreast of the latest developments in beauty and skin care, and also network with experts across principles.”

· Praising Merck [India]’s efforts in creating this dynamic knowledge sharing platform for young practitioners through Project effexX, Ojas Rajani said, “Merck has some really innovative pigments, actives and functional fillers, which provide superior quality textures and benefits to many of the colour cosmetic and skincare brands that we use. Project effexX is a great platform to educate consumers on the ingredients that they should seek in their beauty products and help them to take more calculated and informed purchase decisions.”

Ojas Rajani explained two looks on the models..a day time and a night time..the day time look was more sublte where pistachio and pastel shades were used and the night time look was smokey.

Samantha Kocchar was herself a makeup artist before..if you are a follower of Band Bajaa Bride on NDTV Good Times, you must have seen both Samantha and Ojas on the first season..She tookover as the MD of Aroma Magic a year and a half back after her dad expired and she heads it now. She also told us about the new launches of Aroma Magic..a new line of face washes..which have Merck Pigments..and new innovative packaging..and also that they have worked on the smell of Aroma Magic Mineral Glow Scrub which is their hot seller..but smells blah..

Ojas Rajani uses cosmetics which have Merck Pigments in them. I have got a lilac eye-shadow which has Merck pigments in it ..would review soon..

Merck also has Titanium Dioxide used in Suncreens and many other pigments related to skin care and pearl effect pigments used in makeup..the whole pigments thing was kind of an eye opener..I knew the ingredients used in stuff..but not about how these pigments are sourced from different companies and used in manufacturing and the process, etc..we were also shown a demo of different pigments mixed together..

Have you heard about the Merck Pigments before ?