I attended the launch of Whisper Ultra Soft last week and I even used it last week. Actually, the very same day 😀
I had my date around the event and I had to use it right after the event and thankfully we got the new Whisper Ultra Soft in our PR bag.
Radhika Apte and Dr. Nandita Palshetkar, a renowned gynecologist were present for the event and they both talked about how important it is for a girl to be comfortable during her periods and it should be like any other day for her. Also we should be comfortable talking about it and not consider it as a taboo.
Dr. Nandita also spoke about menstrual hygiene and how it is very important. We should take care of basic things like washing the vagina properly, not using harsh soap and keeping it dry. Changing the pads regularly every 4-5 hours and cleaning the vagina and the surrounding area well.
We also saw a demo during the event where the new Whisper Ultra Soft and another pad was compared. Both had liquids poured onto them and on squeezing, the other pad leaked out all the liquid while nothing came out of the Whisper Ultra Soft, not even a drop. It takes in all the flow and converts it into a gel immediately.
The ‘New Whisper Ultra Soft’ offers superior comfort that feels 2x softer on skin while absorbing wetness hour after hour.
I have used the other green Whisper before and was only using that untill now. But this new Ultra Soft absorbs everything and leaves the top layer completely dry, something I have not experienced even with the old Whisper. Also after my periods get over, I get rashes and itching because of the pads which last 1-2 days. That happens each time and with all the different pads I have tried till date. I was so glad this new Whisper Ultra Soft didn’t give me any rashes or itchiness.
The doctor had mentioned the new Whisper Ultra Soft is meant for sensitive skin and yes, it surely is. These are also very thin and almost half the size in width compared to their previous one. I have to say, Whisper Ultra Soft are the most comfortable pads I have used till now.
I was using them throughout my periods last week. Next day after this event, I had 3 back to back events and I was out from morning 11 to 8 at night. I didn’t feel uncomfortable at any moment, thanks to the new Whisper. I did carry one along in my bag, and changed it in between.
It’s a pack of 7 pads and priced at Rs.64/-. I love the whole pink and white packaging too. I highly recommend trying them, especially if you have sensitive skin.
Last to last week I attended a launch event by Fair & Lovely. It was at Bungalow 9 in Bandra.
The event started with introduction of Mr. Pratik Ved, Senior Brand Manager, Fair & Lovely. He introduced the new product at first and we even show a video of how the product works through the day in the life of a common girl. We even got to see the TVC which will be going live this week.
All of Us with our floral tiaras
We were a total of 14 bloggers and we were divided in two teams. The teams were on the basis of birth date i.e. even and odd and surprisingly, we had exact 7 girls in each team!
The lovely Freishia Bomanbehram was the host and the team had arranged for a set of fun games with each game having some points. We played about 5-6 games and it was so much fun! One team was ‘Powder’ and the other team was ‘Cream’. I was in team Cream with the girls born on even number date and we won!
Mr.Pratik giving us our prize
More than winning, the event was super fun coz it was all about team work, general knowledge, creativity and a little bit of luck. Each game was different but they made sure they balance each element overall.
There was a fun photo booth with placards and some props and we took some pictures.
We also tried the product at the start and then experienced it throughout the day, while we were there, for almost 5-6 hours.
I got a press kit which had this new Fair & Lovely Powder Cream and I have been using it since the past few days. I absolutely love the white and pink packaging and the lovely floral smell.
It feels very light and not at all greasy or heavy. It settles down to a matte finish and stays matte through the day. Surprisingly your skin doesn’t require touch ups with this, except after a long time, only on T zone for me. Best part is no whitish cast at all.
I have worn it for events, meetings and my whole day throughout. I absolutely love the matte yet moisturizing finish and it feels very comfortable even beneath your makeup as it also doubles up as a primer.
It does what it claims and gives a fresh, matte look through the day.
I love the fact that it has Niacinamide (Vitamin B3) and tocopheryl acetate (Vitamin E) that have anti ageing benefits and help lighten acne scars, etc., Titanium Dioxide which is a physical sunscreen, Glycerin to help moisturize skin and some talc based ingredients to keep the skin matte and makeup in place.
It is priced at Rs.115/- for 40g and easily available anywhere. Price and availability wise, it definitely scores.
Overall, I would say, it was a fun day and launch and I am loving the new Fair & Lovely Powder Cream.
Also a contest is coming up soon around this on my Instagram or twitter, so a few of you can win some cool hampers, watch out for that.
Garnier India Ultra Blends Range Launch #BlendedWithLove
Hi guys,
Garnier launched the new Ultra Blends Range in India and I got to attend the launch a few days ago at Asilo in St. Regis, if you follow me on twitter/Instagram/Snapchat, you must have already seen glimpses from the event.
Why is it named Ultra Blends, you ask. It is a blend of different ingredients, made for different hair types and this range has five different variants according to hair types/problems. So you can pick a shampoo and conditioner that will best work for your hair type and need not use the ‘common for all’ ranges.
Variants:
Royal Jelly & Lavender- For Hair Rebuilding (Buy HERE)
When hair is weak and fragile, it’s prone to hairfall
The Ultra Blends formula is a blend with Lavender Essence and Royal Jelly, known to be rich in amino acids, vitamins and lipids, it helps reinforce and strengthen your hair
Discover hair that is strong and resists fall from 1st wash
5 Precious Herbs- For Revitalising Hair (Buy HERE)
Modern life exposes your hair and scalp to pollution, dust and heat, making it weak and lifeless
The Ultra Blends formula is a blend with 5 precious herbs- Green tea, Eucalyptus, Aloe, Lemon and Henna – known for anti-oxidant power, anti-bacterial property, moisture, shine and conditioning respectively
Discover hair that is nourished, healthier, bouncier and more beautiful thus revitalised wash after wash
For the first time Garnier creates a powerful blend of 5 carefully chosen precious herbs that deeply yet gently cleanses hair from root to tip combining the best of nature
Hair is mainly composed of proteins
When damaged, hair loses its protein content and becomes weak
The ultra blends formula, a blend with soy milk and almonds known for their rich protein content, intensely repairs and restores damaged hair
Hair feels incredibly soft with every wash
This power blend with hyper concentration of natural proteins deeply replenishes damaged hair
Roughness, dullness, frizz are signs of under-nourished hair
The Ultra Blends formula, a blend with Virgin Olive Oil and rich in Vitamin E help nourish and protect even the driest and roughest hair
Discover hair that is intensely nourished and incredibly easy to manage
Feel the extra softness and see the brilliant shine from the very first wash
If your hair is dull and lacks shine it may be lacking nourishment
The Ultra Blends formula is blended with Henna that deeply conditions hair and Blackberry that infuses life into hair with its high concentration of anti-oxidants and Vitamin C
Discover hair that is nourished, vibrant and shiny with every wash
They also had this beautiful setup created at High Street Phoenix where each range was coordinated with the main ingredients in it i.e. almonds and milk for soy milk and almond range, Olives for Mythic Oil range, so on and so forth.
I have to say this was the most beautiful setup I had seen at any event, and I have been to many! I am sure you can make that out from the pictures.
They gave floral tiaras to all the guests and even the food and drinks were as per the ingredients. The entire highlight was on the different blend of ingredients in the range.
MRP: Shampoo- Rs.120 for 175ml, Rs.55 for 75ml Conditioner- Rs.170 for 175ml. Rs.75 for 75ml for all ranges
I loved the color coordinated packaging as per the ingredients and the cute ‘leaf’ symbol on the caps. Also they smell amazing, Royal Jelly and Lavender is my favourite!
Royal Jelly & Lavender
They are quite rich and moisturizing, and foam well too. I have used the Royal Jelly and Lavender one till now and absolutely love it, though I haven’t tried the conditioner and looking forward to buy the conditioner and use it with the shampoo. I would recommend trying both the shampoo and conditioner together as either one would not give the result which the combination of both would.
It have noticed my hair being more softer and smoother. I don’t have very dry hair, but people with dry hair would see remarkable difference. I can’t wait to try the other ranges now!
A lot of you keep asking me about paraben free hair care, this entire range i.e. all five variants are paraben free.
USP’s:
Very economical- Being priced at Rs.55/-, this is one of the most budget friendly range of shampoos in the India currently.
Different range for different hair types- So you can choose one according to your hair type or hair problem.
Paraben free
Smells amazing- Each of the range smells really good.
Easily available- You can buy them easily at any store or even online.
I do recommend trying out the new Garnier Ultra Blends Range. Do let me know how you like it. Follow Garnier India on Facebook, Twitter and Instagram for more updates.
So I attended this very interesting launch last week of the all new Suncros Sunscreen. If you have ever been to a dermatologist and he prescribed you Suncros sunscreen, you already know about this brand and are wondering it is not new.
Yes, Suncros is already sold at pharmacies since 2005 and is also the most recommended sunscreen by dermatologists in India. It is available both OTC and on prescription, but since majority didn’t know about the brand, it is majorly sold on prescription. But now they have launched it commercially with the all new packaging.
Suncros is promoted by Sun Pharma’s branded prescription business and will now be co-promoted by the Global Consumer Healthcare business. It is the first sunscreen in India to be co-promoted and sold both OTC and on prescription.
And Dia Mirza is on board as Suncros’ Brand Ambassador. On the launch, we had a panel of dermatologists who busted quite some myths about sunscreen, I will share a few crucial ones:
Indian skin doesn’t need high SPF coz it already has enough melanin and needs UVA and UVB protection. So it is more important to check that in a sunscreen rather than SPF
Men needs to apply sunscreen too, they usually ignore and very less percentage of men in India use sunscreen
You need to reapply sunscreen even if you are wearing makeup, by dabbing the base lightly, reapplying sunscreen and then doing your touch ups.
Vitamin D deficiency has no link to using sunscreen. And even people with Vitamin D deficiency need to use sunscreen
You need sunscreen even if you stay indoors whole day or travel in AC car.
I personally came to know a lot of new things, I never used to reapply sunscreen when I had makeup on. Also sometimes skipped when in the house whole day. The most important thing I learned is Indian skin needs to check UVA and UVB and not SPF.
Suncros will be available in three differentiated variants that provide broad spectrum protection –
Suncros Aqualotion with SPF 50 for sensitive skin- Rs.395/- for 60ml
Suncros Aquagel with SPF 26 for oily skin- Rs.345/- for 100g
Suncros Soft with SPF 50+ PA+++ in matte finish for all ages that provides 8 hour substantivity- Rs.545/- for 30g
The scientific and technologically advanced formulations of Suncros provides broad spectrum sun protection from harmful UV rays as they penetrate deep within the skin through the nanonized and micronized zinc oxide. For women who know the merit of a sound skin care regime, Suncros is going to make its presence felt in their daily lives while offering the am to pm sun protection they always needed. Suncros protects skin from the harmful effects of UV rays that causes pigmentation, skin tanning and premature aging that concerns most women across regions and age-groups. Not to forget the protection from the ultimate risk of skin cancer.
Ingredients:
We got the Suncros Soft with SPF50+ PA+++ in matte finish and I have been using it since the past few days. Here are my thoughts on it..
It comes in a tube form and doesn’t have any sort of smell. The product is thick and creamy and has a light yellow tint.
It is water resistant and has UVA/UVB protection. It is safe for all ages and for anyone to use from babies (6 months+) to adults.
It is silicony which makes it stay for 8 hours and also acts as a nice primer for your everyday makeup. It has completely matte finish and does not feel greasy or rich at all. Some sunscreens tend to sweat me out but this one definitely doesn’t. Also it is water resistant so the sweat won’t wipe off the sunscreen.
It is free from chemical sunscreen agents, some people react to a few chemical ingredients in suncreen and this would be perfect for them. The micronized zinc oxide is Suncros’ USP which penetrates through the skin and protects the skin from UV rays.
I think this will become my Holy Grail soon, I would anyday prefer chemical agents free sunscreen and which is no.1 Dermatologists’ Recommended product rather than cosmetic OTC ones.
I definitely recommend Suncros, it even comes in lotion and gel form if you have very oily skin or need it for body. And the fact that is easily available at any pharmacy store, makes it even better! Must try!
#PatrickCameron & Wella’s Modern Vintage Collection
Hi guys,
Last week I and a select few bloggers were invited to meet Patrick Cameron, Wella’s Global Ambassador and the world’s leading long hair hairdressing expert. He is called a magician of long hair styling!
Hair styling as a category in India has still not reached its full potential. Styling products are used mainly by stylists at salons and less frequently used at home. Wella Professionals as a brand strives to bridge this gap by providing the consumers and stylists with premium quality products making the art of hairstyling rather convenient.
Wella recently brought down the Global Ambassador Patrick Cameron to educate 1800 hair stylists across three cities in India through grand shows where he exposed them to the various possibilities of hairstyling and his association with Wella. He believes that hairstyling is an expression of individuality and thus cannot take a back seat.
Patrick has spent the last 25 years travelling the world sharing and presenting his show stopping hair styles. During this visit to India, Patrick Cameron showcased his Modern Vintage collection with state of the art styling products from the Wella Professionals portfolio. Modern vintage takes its inspiration from the 1960’s because this era has an enduring influence in fashion, in the balance and the proportions of the way hair is dressed .This legacy is seen across the board from international catwalks to red carpets as well as editorial work.
Acknowledged as a long hair expert, Wella Global Ambassador Patrick Cameron had devised the collection to showcase step-by-step looks and demonstrations to the hairdressers that struggle with styling long hair. These hair shows were held across three major cities in India – Mumbai, Delhi and Bangalore where there was a live demonstration of these looks.
We met him a day after his hair show. He was quite happy to see majority of us sport long hair. He also gave us some styling and general hair tips and made us try out some products.
Some things shared by him which I would like to mention here:
Indians love oiling the hair, so go ahead and oil your hair. It’s not bad, but you can also use oils/serums/elixirs in between the days when you haven’t oiled.
Keep the shampoo a little longer in your hair for it to work and ingredients to penetrate. Don’t wash off immediately.
Always use a conditioner/hair mask, that is what will keep the ends/lower half hydrated and shiny
One can use a dry shampoo to add some volume/texture to the hair
He is a genius with hair, he looked at few of the bloggers and predicted their personality with the way they carry their hair! He complimented my hair saying they are hydrated and hence shiny. He also explained how if the lower half of the hair is dry, light passes through the hair and they appear dull and rough. And when they are healthy and moisturized, light bounces off the hair and it gives them a shiny appearance.
It was a pleasure meeting him and learning few tips from him, a wonderful experience.
If you read my previous post about the all new Whisper Ultra (go HERE), I talked about this exclusive bloggers’ meet that took place on 19th Dec at Palladium/St.Regis Hotel.
In a bid to help India’s women power through their chosen path of success and #OwnThose5Days of the month , Whisper India launched The New Whisper Ultra – a revolutionary pad that absorb more & lasts longer. Whisper wants to enable women to keep striding forward.
In an exclusive preview organised for bloggers, Whisper India, the no. 1 sanitary napkin brand in the country, showcased a never seen before innovation via powerful demonstrations highlighting the benefits of the New Whisper Ultra. The event previewed the top sheet upgrade & boosted core of the new product from Whisper India that offers more absorption for long hours and better dryness for clean feeling.
The ‘Whisper Out Loud Blogger Hangout’, was the first exclusive bloggers only preview to be organized by a sanitary napkin brand in the country.
Bollywood actress Kalki Koechlin, Gynaecologist Dr. Nandita Palshetkar, Whisper R&D Expert Chetan Kotyalkar & stand-up comedian Aditi Mittal brought to life the need to break free from the various irrelevant period taboos and the importance of menstrual hygiene. Aditi Mittal’s stand up act was hilarious, she is always a pleasure to listen to!
Aditi Mittal
Women still practice irrelevant period Taboos like not exercising, not wearing white, not washing hair for the first two days and stay largely at home during periods among others. With the New Whisper Ultra, women should not feel restricted anymore on their period days.
The Whisper Panel of experts engaged in a never seen before product demonstration clearly showcasing that the New Whisper Ultra offers five times more protection than any ordinary pad. Kalki and Aditi shared personal experiences and opinions expressing the need for a superior sanitary napkin for a woman to be truly unstoppable.
Aditi & Kalki
Dr. Nandita Palshetkar showcased her expertise to explain the menstruation process and the dos and don’ts every woman should incorporate in her monthly routine. It was the most educative session, she talked about having less salt and caffeine or not having at all, is possible. That is the main reason of bloating during periods and can be tackled by doing away with salt and caffeine. Also light exercises, proper rest are some of the other things to do. Some girls do not exercise at all thinking it should not be done during periods which again is a myth.She also educated all about the importance of menstrual hygiene.
R&D expert Chetan Kotyalkar highlighted the unique features of the New Whisper Ultra that comes with 1000 suction holes to offer better protection for long hours. He showed each and every feature in a presentation and how they have worked towards making the all new Whisper Ultra Clean ‘better’ in so many ways.
The ‘Whisper Out Loud Blogger Hangout’ culminated with Whisper’s super fun #OwnThose5Days challenge. To celebrate the spirit of being unstoppable during periods, #OwnThose5Days challenge comprised of a series of five activities which depicted everyday physical hurdles in a fun way. Kalki and Aditi kick started the challenge and we all followed them. From cycling to trying out the water soaking capacity of the 1000 suction holes, we did all of it practically.
You can also try the all new Whisper Ultra Clean, get your free sample HERE and #OwnThose5Days 🙂
#DovePlay Experience and Dove Intense Repair Range
So as you guys know Dove and Indiblogger together came up with this super interesting meet for all female bloggers last Sunday at JW Marriott, Mumbai..and there were bloggers flown down from Delhi, Pune, Kolkotta, Bangalore, etc..so we got a chance to meet and greet all thanks to Dove and Indiblogger.
Having attended 100’s of events till now, let me tell you, I was expecting the same usual thing and nothing different..I was in for a shock! And how!
This was the most interesting, unique and amazing event/meet I had been to ever!
Everyone registered first and got the badges and route maps and team numbers..we were served some yummy snacks and desserts for the high tea.
RegistrationsMe with Suma and Jyo
First of, there were around 150+ girls all dressed in white..and we were divided into 10-11 teams. I was in Team 4. We all decided our team names first..we went with the name ‘Curls’. Not all of us knew everyone in the team too. So, there was this fun activity where half of the girls stand inside and half outside and make a circle facing each other..and turn in clockwise and anti-clockwise direction whenever the music starts and stop at whichever places they are facing their partners when the music stops. We were made to introduce each other, dance, do the bird dance, do a funny handshake, give each other a compliment, act a smiley we were given, etc..this helped all of us know each and every member of our team! Fabulous idea!
Circles for IntroductionBirdie Dance :p
They also had a fun twitter thing in between like who tweets the most, who updates the most and getting a picture with someone from Dove.(I did manage to get a pic! :p)
Next, was a super fun and amazing 10-15 minutes zumba session.That, I feel, was the highlight of the day. We all danced our hearts away..like crazy.
The Best Part- Zumba
Then we were supposed to play few games like Have A Ball, Jigsaw Puzzle, Play with your hair and Hoola Hoop. Also, our bags were kept safely with your name tags while we have a ball and enjoy.
We were divided into 5-5 each for Have a Ball..where there was this huge inflatable bouncer filled with different colored pit balls. 3 people would be going in and finding out the White Dove balls..and 2 people would be standing out holding the buckets to catch those white balls. And the next team of 5 people does it. We collectively managed 175 balls.
Have a Ball
Our next game was Play with your hair..where we were given 5 hairstyles and 5 girls would create the hairstyles on 5 other girls and then those 5 girls will repeat the same on the girls who created before :p I guess all the teams got full 100 points here.
Play with your Hair
Then there was this life sized jigsaw puzzle..and we were given the left part of it..there were 3 teams and each team would be given one part of the complete picture. We managed to assemble it in 3 minutes and few seconds.
Jigsaw Puzzle
We later went to the Dove Salon area where we could get whatever hairstyles we did want,professionally and get pampered.
Dove Salon for Hair Makeovers
And lastly there was hoola hoop which we tried but could’nt complete due to lack of time.
Hoola Hoop
There was this one last bartending act near the pool where one girl would be representing her team..and she had to make a good drink and name it. Shivani from our team took the lead. The mixologist also gave out some tips. Top3 winners received Lakme Salon vouchers for everyone in the team. We lost there 🙁
Finally we had dinner and drinks, a DJ at the end. The winning team was announced. There was one more small game for 2 of the girls.
We all received Dove Keratin Actives Shampoo and Conditioner, Philips HP8309 Salon Straight Hair Straightner and a cute Dove bird blingy hair pin. And of course, Indiblogger tee and our pictures which we clicked there with all the fun props. The drops were also taken care of.
Pics we clicked there and got at the end
I think this was by far the best event/meet I have been to..since we were enjoying and had kept our bags with them, my camera was in my bag and I could not click enough pictures..so all these pics are from the Indiblogger page on facebook.
I am trying out the Dove Keratin Actives Range right now..and can see the difference in my hair already.
Dove claims: Dove Intense Repair Shampoo contains Keratin Actives that go deep within, to help rebuild damaged hair at the cellular level. It makes your hair beautifully smooth, strong and resilient to damage. Read more about it HERE.
Directions to use the Dove Intense Repair Shampoo :
1. After washing your hair thoroughly take 2 to 3 drops of the intense repair shampoo, equal to size of a coin, on your palm.
2. Then apply the dove shampoo, gently massaging it all over your hair from the roots to the tips.
3. Leave the dove shampoo on your hair for a couple of minutes and then rinse it off completely.
So basically all the damage from the heat and chemicals,can now be repaired. Let’s see..I will update you guys with a full review soon.
Also, we did not hear anything about the twitter winners there on ground..I hope we are updated by Indiblogger on this..coz some of us were tweeting a lot..and I even managed to find a Dove executive out of all the ladies in white and took a picture! :p
P.S: All the pics from the Indiblogger facebook page.
I am back with an OOTD..I attended the Oriflame Bloggers Meet and yesterday and the Pond’s Men Range Launch (Super cute Varun Dhawan is the brand ambassador)
So basically I wore this white shirt with my super comfy slouchy polka dot pants..which are so comfortable in this horrible summers. The white shirt has a teal blue lining which gives the perfect pop of color to the monochrome outfit..
Also I wore this gold statement necklace..and finished with red and mint flats and my current favorite Daniel Wellington Watch !
I am so loving it..its sporty and chic and would match up with almost every outfit of mine <3 Its a Classic Southampton Lady with Rose Gold dial.
Also, there is a special 15% off discount for you guys, if you would like to have a Daniel Wellington watch..use the discount code ‘newlove15’ and its valid till 31st May ! So go to www.danielwellington.com and splurge :p
NBA’s First Official Online Store in India powered by Jabong.com
NBA LAUNCHES FIRST OFFICIAL ONLINE STORE IN INDIA POWERED BY JABONG.COM
I attended the Jabong NBAStore.in launch event today..you guys must have seen the pics on my Instagram..
The event kicked off with a group dance and those girls were fab ! Followed by Yannick Colaco, Praveen Sinha and Abhishek Bachchan talking more about Jabong and NBA and the whole launch in India..how Indian audience will get NBA products now delivered right at their doorstep with just a click..Abhishek even scored some baskets..and he looks much better and smarter in person..I was amazed 😀
– NBAStore.in Features the Widest Assortment of NBA Merchandise Ever Available in India and the NBA’s First Products for Women in the Country
The National Basketball Association (NBA) and Jabong today announced the launch of the first official NBA online store in India, NBAStore.in. The announcement was made at a press conference in Mumbai attended by Bollywood star and NBA fan Abhishek Bachchan.
Through this partnership, the widest assortment of NBA merchandise ever will be available in India including the first-ever NBA products for women in the country.
NBAStore.in will be an NBA-branded destination within Jabong.com – one of the leading sports and fashion destinations in India — which has 30 million unique visitors per month and delivers to more than 400 cities, towns and villages. The collection of approximately 200 NBA products will include shorts, jerseys and t-shirts for men and women and will be priced between Rs 1400 – 14000.
NBAStore.in will complement the NBA’s partnership with adidas which offers fans NBA products in more than 200 adidas stores across India. Merchandise sales have doubled each of the last two seasons.
This announcement comes amidst rapid growth of the NBA’s fanbase in India. This season, a record 14 games per week are televised on SONY SIX, up from three last season, viewership has grown by triple digits, and attendance at grassroots basketball events has doubled.
“Sports are a major draw amongst today’s youth in India and we have seen a spike in demand for branded sportswear on Jabong,” said Praveen Sinha, Co-founder & Managing Director, Jabong.com. “We are extremely happy to partner with one of the biggest and greatest brands in sports, and are confident that the NBA will be able to power the game of basketball to the same levels of popularity seen in other parts of the world.”
“Passion for basketball and the NBA is growing rapidly in India, and the increasing demand for NBA merchandise makes this the perfect time to launch a dedicated e-commerce destination,” said Managing Director, NBA India, Yannick Colaco. “Digital is an enormous growth area for us, and NBAStore.in will allow us to reach more fans across the country.”
NBAStore.in will offer many exclusive products including: oncourt product and fan gear from adidas, women’s and men’s fan gear from Levelwear, NBA socks from New Horizon, official NBA basketballs from Spalding and basketball footwear from adidas, Reebok, Nike and Brand Jordan. Additional exclusive products will be added each season.
Jabong and the NBA will promote the site extensively across TV, digital and social media. Products will be integrated into NBA television programs airing in India such as NBA Inside Stuff; NBA players and legends will participate in Google Hangouts; and an NBAStore.in section will be created within NBA Jam, the league’s college-based basketball and entertainment touring property which will travel to 16 cities later this year.
Fans that purchase merchandise will have a chance to win authentic autographed NBA jerseys as well as tickets to NBA regular season games, NBA All-Star and The Finals.
This marks the NBA’s fifth international online store since 2012 and sales for these destinations are up more than 100 percent this year. The online stores include NBATienda in Mexico, LojaNBA.com in Brazil, NBAstore.eu in Europe, the Middle East, and Africa, and NBA.tmall.com in China. Overall, more than 30 percent of NBA merchandise revenue is generated internationally.
In India, the NBA has hosted more than 500 events in 10 cities since 2008, opened its first office in Mumbai in 2011 and nearly 30 NBA players and legends have conducted basketball events in India.
About Jabong
Jabong.com is India’s favorite fashion destination and caters to the fashion aspirations of modern India. With more than 1000 on-trend international high-street brands, sports labels to Indian ethnic and designer labels, there is everything and more for a consumer to choose from. The choice is huge. Read, over 125,000 styles. Besides collaborations with designers, international labels, Jabong.com also associates itself with major Bollywood blockbuster and brings in the new wave in fashion trends. Jabong.com offers innovative services like express delivery, 30-day return policy, open box delivery for prompt delivery and efficient service.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2013-14 seasons featured a record 92 international players from 39 countries and territories. NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which set a record last year with more than 9.5 billion page views, with more than half of all visitors originating from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 580 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $230 million to charity, completed more than 2.8 million hours of hands-on community service, and created more than 860 places where kids and families can live, learn, or play.
Jacqueline Fernandez- New Face of The Body Shop India
Most of you must be knowing that the new face of The Body Shop India is Jacqueline through all the facebook and twitter updates..
I attended the event on 2nd May at the Palladium Hotel..
The #SeasonsMustHave were the Strawberry Body Butter, Strawberry Body Mist and Strawberry Shower gel..basically the entire Strawberry Body Collection range..and Jacqueline is the #BeautywithHeart in case you were wondering about those hash tags..
She wore a white Drashta Sarvaiya pencil skirt with a crop top and pink and white rose motifs with nude heels and pretty earrings…her makeup was perfect..and she looked fab..her lipstick was quite like Revlon Matte Balm in Sultry.
Here is the official press release:
THE BODY SHOP INDIA NAMES JACQUELINE FERNANDEZ as its new brand ambassador
Jacqueline Fernandez – Bollywood’s It Girl
The Body Shop® India announces today that will be representing its range of naturally inspired and ethically produced cosmetics products as its new brand ambassador. In line with The Body Shop’s values “business as a force for good”, Jacqueline, exemplifies natural beauty with her commitment towards charity organizations and campaigns for education, human rights and animal cruelty free causes. Says David Smith, Managing Director, Asia Pacific, The Body Shop“For The Body Shop, India is a very important market and it is one of the fastest growing markets in Asia Pacific with 115 stores across 40 cities.We are thrilled with this partnership with Jacqueline Fernandez as she embodies everything that the brand stands for – natural beauty coupled with a deep respect for people, animals and the environment. Jacqueline is well-loved in India and we are confident that she will help The Body Shop to further connect with consumers of diverse age groups and backgrounds.”
Speaking about her new role as Brand Ambassador of The Body Shop, Jacqueline said “I have grown up with The Body Shop’s products and swear by them. It’s a dream come true and an absolute pleasure to be the face of this inspiring natural and ethical beauty brand. I am totally addicted to The Body Shop products – which are perfect for Indian women and men – be it body care products bursting with the sensoriality and effectiveness of natural ingredients, the amazing skin care offering, the rainforest hair care or uplifting fragrance ranges. I love the fact that The Body Shop offers amazing ingredient-led ranges and my personal favourites are Strawberry body butter which is a must-have for me this season as I can smell the refreshing scent for hours afterwards, Tea Tree oil that keeps my skin blemishes-free and for my hair, I always trust and use The Body Shop’s Rainforest Coconut hair oil I am truly honoured to be a part of the brand in India and I look forward to all the great work we will be doing together and meeting fellow The Body Shop fans.”
Naturally beautiful Jacqueline, a stunning model and a talented actress who radiates energy, confidence and warmth everywhere she goes. She began her acting career in the 2009 and is regarded as one of the most promising contemporary actresses in Bollywood today. She was awarded with IIFA Award for Star Debut of the Year – Female and Stardust award for Exciting New Face in 2010. This year will be very exciting for Jacqueline and she will be seen in high profile movies – ‘Kick’ opposite Salman Khan and ‘Roy’ opposite Ranbir Kapoor and Arjun Rampal. When she’s not busy modelling or acting, Jacqueline also devotes her time to social causes. An activist at heart, she has worked extensively on animal cruelty free causes and animal welfare programs.
As the face and voice of The Body Shop India, Jacqueline will appear in multimedia campaigns spanning print, in-store, digital and social platforms. The Body Shops India’s first campaign with Jacqueline will be launched in May 2014, with its strawberry body care collection.
Speaking about Jacqueline Fernandez as the new ambassador, Shriti Malhotra, COO of The Body Shop India, says “Jacqueline portrays the modern and intelligent woman who is conscious and aware of her beauty needs. She believes in looking good, feeling good and doing good. Jacqueline has widespread appeal and this association will resonate with the aspirations of today’s generation while promoting the brand’s uniqueness through its products and values This year she will be seen in our Body care, Skincare and Make-up campaigns with loads of new and exciting launches in the market.”
Me with Jacqueline at the event 🙂
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