Fair & Lovely Advanced Multi-Vitamin Daily Fairness Expert Face Wash Review

By Nidhal

‘Hypocrite’ is the word that explodes in my mind instantaneously when I see/read/hear people say that they do not care about fairness and then in the very next breath pass a hurtful jibe about someone’s complexion or suggest ‘best skin whitening/lightening products’. It is known fact that we Indians aren’t a fair bunch of people. We are capable of passing the most demeaning of barbs on someone who is not as fair as a Caucasian. Women in particular have since times immemorial have been pressurised and unduly so, to look eye-pleasing round the clock! One of the main reasons why ‘Fair and Lovely’ remains the brand that I always detested was the fact it drew mileage of this obsession of Indians.

It is not a question of whether fair is lovely or not. The point is that fair isn’t what is ONLY lovely. Whenever I see the daft-to- death advert of ‘Fair and Lovely’ with Yami Gautam looking as pale as an LED, I’m provoked to change the channel. But the final nail in the coffin comes when I see my younger cousins with ‘Lovely warm hues’ of skin that soothe eyes desperately surf the net to look for ‘Skin lightening tips’, all I am provoked to do is slap Yami and Fair and Lovely as hard as possible! You brainwashed the coming generations and lulled them into a whirlpool of inferiority complex.

The counter-argument would be that all actress, or at least a great many have at some point in their career endorsed skin whitening products. But it is “Fair and Lovely” that clearly uses ‘Fair’ as well as ‘Lovely’ in one sentence as if they’re synonyms. The corollary to it, will then be ‘Dark and Ugly’,right? That is why, I have always detested this brand. It instills self-doubt, inferiority complex and poor view of oneself if one does not cater to “their’’ view of beauty.

Anyway, let us sweep this issue aside for a minute. After long I tried a product from this brand. Why? Because one of my relatives was seen fiddling with it so, in order to put an end to her naive thoughts about the efficacy of Fair and Lovely, I thought of being a lab rat to let her see for herself. Let us see how it fared.

PRICE –Rs 25/- for 20g

DIRECTIONS FOR USE- Gently massage on wet face and rinse well.

INGREDIENTS- Made from glycerin, myristic acids, and water, the multi vitamin enriched face wash ensures a brighter and cleaner.

WHAT IT CLAIMS- Fair & Lovely fairness face wash gives you the 3 step expert action, which Cleanses, Exfoliates and Massages with Multi Vitamin formula.

MY EXPERIENCE-

Packed in a plastic tube with a cap on top, the packaging of Fair and lovely advanced multi-vitamin fairness face wash is fine. It is spillage-free, easy to carry and sturdy. As a result, it is up to the mark in terms of packaging.

The face wash has a creamy texture with a grey colour. Once smeared on one’s wet face, it produces a fine lather. It can worked up easily. However, the smell to me, is way too strong. I have always had an aversion towards the smell of most Fair and Lovely products and this one is no exception. It smells exactly like Fair and Lovely fairness cream. The smell increases a little more while being massaged. After massaging it for 3-4 minutes, as I rinse it, surprise surprise! There is no trace of fairness which was expected. So, to all to those looking at it with sheep’s eyes to whiten themselves, this one thankfully, falls flat on its topmost claim.

My skin is dry and this one sucked moisture all the more from my skin. It does whiten my skin in the sense that my skin becomes very dry and forms hideous white patches to soothe which, I need to apply a liberal dose of a deeply hydrating body butter. Yes a “body” butter!

Then, comes the cherry on the cake. Its ingredients’ list is firstly not even provided in case of the smallest package and when looked up online (on its website), it’s not completely furnished too. The bottom line is that it just a weapon of self-confidence destruction. Chuck it.

GOOD-

1. Readily available. (Sadly, this is a con in my opinion for everyone can lay their hands on something that instills inferiority complex in them)

2. Available in different sizes with the price varying according to the size (This again to me, is a con for people of all economic strata can now avail it hence, feel inferior with what they are born with)

3. Fine packaging

BAD-

1. Stokes in the feeling that dark/dusky/warm skin shade is ugly and it is only fair skin that is lovely and desirable. Highly disgusting!

2. Laden with chemicals. The package that comes in small size does not even mention the ingredients. At least there should be uniformity in such vital aspects.

3. Overly drying in nature. It whitens your face. How? It sucks up all the moisture hence, your skin automatically starts appearing white. Mission accomplished Fair and Lovely, right? NO.

4. Aroma is exactly same as that of its cram which I have always found puke-inducing. This is subjective but to me, the smell is strong and repugnant.

RATING-0/5

Editor’s Note: Totally agree Nidhal, it would be great if some girls read this review before buying such stuff and decide not to! It does absolutely nothing for anyone!

Do not buy the Fair & Lovely Advanced Multi-Vitamin Daily Fairness Expert Face Wash.