Acqua for Life – Giorgio Armani
A powerful drop of water is enough to create a world
and dissolve the night.
and dissolve the night.
Gaston Bachelard
Giorgio Armani is proud to renew his ‘’ACQUA FOR LIFE’’ Challenge in 2012 to stimulate greater public awareness about environmental and developmental problems, by promoting access to safe water for children and their communities in poor countries.
The Aqua for Life Challenge is inspired, and linked to the exclusive fragrances Aqua di Gio for men and Aqua di Gioia for women, which are both associated with water, and closely connected with a perception of nature’s bounty, freshness, and environmental harmony. Acqua for Life’s objective is to provide millions of litres of drinking water to populations without any access to it. Water that is essential for drinking, eating, guaranteeing a minimum of hygiene and maintaining one’s health. The goal is commensurate to the challenge: offering, this year, a minimum of 40 million liters of drinking water to populations in need.
As of March 1, 2012, every bottle of fragrance sold will generate a donation of 100 liters of drinking water per year to children and their communities. The participants will then be invited, through a personal code indicated on the outer carton of the chosen fragrance, to extend their action online. To get involved in the Acqua For Life challenge, one can also visit facebook.com/giorgioarmanifragrancesindia
TARGET
Because they are the most vulnerable to water-borne diseases and it is their future that is taken hostage by this uncertain water supply, children will be the primary beneficiaries of the donations collected by the “Acqua For Life” campaign. Armani has committed to continue support in 2012 of new Green Cross International ‘Smart water for Green Schools’ infrastructure projects to collect and distribute every year at least 40 million litres of water.
Mr Armani says ‘’ I am always very aware of problems connected to the environment and in particular to water, an element I love very much since it is regenerative, precious and essential to life’’.
ACTION PLAN
In 2012 the ‘’Aqua for Life’’ challenge , a solidarity campaign on a global scale and with a strong focus on the Internet, is committed to continuing and extending support to Green Cross International’s efforts to improve access to safe drinking water. GCI’s Smart water for Green Schools programme provides water to communities where access to safe water is limited. The 2012 challenge will inform widely on the global water crisis and, through the strength of the Armani brand, serve as a catalyst to spread the message on a global scale. The Armani Group also supports for the third year UNICEF’s Tap Project in the United States, which funds water projects in poor countries.
SUCCESS OF THE 2011 CAMPAIGN
The Acqua for Life Challenge 2011 benefitted 10 communities located in the Eastern region of Ghana. A total of approximately 27,000 people living in 16 communities including 3,500 children received access to safe drinking water as a result of the campaign.
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GREEN CROSS INTERNATIONAL
Green Cross International (GCI) is a leading independent non- profit and non-governmental organisation. It works to address the inter-connected global challenges of security, poverty and environmental degradation through a combination of high level advocacy and local projects. GCI is headquartered in Geneva and has a growing network of national organizations in over 30 countries.
Mr. Giorgio Armani along with Green Cross International has launched the ‘Acqua for Life Challenge’ wherein he has committed to promote access to drinking water worldwide to populations without any access to it, primarily children.
Centered around the world of Acqua di Gio and Acqua di Gioia, two fragrances inherently in harmony with this theme, every bottle sold will generate a donation of 100 litres of drinking water per year to children and their communities. The customers will then be invited, through a personal code indicated on the chosen fragrance, to extend their action online and create their own support group for the cause.
Prices:
Acqua Di Gio – Homme – 4900
Acqua Di Gioia – Femme – 100ml, Rs.5400
P.S: PR Info