American Swan Beauty & The Blogger- My Experience

If you guys follow me on facebook, twitter or Instagram, you must have seen that I was at Corinthians Pune this whole week for the American Swan Beauty & The Blogger show.

I was one of the lucky 8 bloggers out of India, who were a part of American Swan Beauty & the Blogger.

What is American Swan: American Swan is a Global Lifestyle brand that combines classic, iconic ‘Americana’ style with a quintessential European Fashion: its refinement, tailoring & sensibility. The brand offers an invigorating twist to the genre of preppy fashion, offering authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle. When you buy American Swan, you buy the ultimate expression of individual style- a combination of artistry and creativity.

American Swan, with its distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products, invites all takers to experience a blue-blooded lifestyle along with the dynamism that is born of a passion for setting trends. The styling is distinctly modern and chic, with an emphasis on sophistication, innovation and top quality. Simply put, American Swan delivers a distinctive connection between the old and new, epitomizing preppy Fashion.

American Swan is a brand owned by The American Swan Lifestyle Company. Read more about them at www.americanswan.com

And what is Beauty & The Blogger..Its a web based reality show..first of its kind in India.

A bevy of beauties and the brainiest bloggers star in this one of a kind web reality show. We kick off with a 3-day action packed event where 8 fashion models team up with 8 bloggers to participate in a multi-round reality game. The beauty will drive up the glamour quotient while the blogger will buzz social media with real-time updates, pictures and behind the scenes videos, straight from the heart of the action!

The event was being hosted by the celebrated VJ, Cyrus Sahukar. Top model Anusha Dandekar  mentored the beauties and celebrity blogger Miss Malini mentored the bloggers. The event was followed by the Grand Finale – a power packed playlist of ‘American Swan Beauty & the Blogger’ that can be watched by all subscribers of the FameBox Fashion YouTube Channel.

The winning beauty will be the ‘Face of American Swan’, India’s fastest growing premium online apparel brand and the winning blogger will be American Swan’s ‘Social Media Ambassador’. Winners also take home a cash prize of Rs.5 lacs and tons of merchandise. To top it all off, both the beauty and the blogger will host their own YouTube channels on the FameBox Network!

Its produced by FameBox Network..Also, we had Lakme and TRESemme as associate sponsors and the location was Corinthians Resort, Pune.

Style Cracker was our styling partner..

So, the 1st day we left at 6am early morning on Monday for Pune..and the bus broke down on the Expressway 15 minutes before Lonavala and we were stranded..we had to wait there for another bus to arrive..and our whole schedule was running late then onwards..the profile shoot  of bloggers which was to happen on the 1st day was postponed to next day morning since it was to be done in daylight and outdoors.

So we got all decked up and ready..and then went off to sleep, after shooting 1-2 videos that is,for the hairstyle and makeup :p Nothing productive. Next day morning we got our profile shoots done and then  had to change for the 2nd round..the models had a swim wear round and later they had a task which was diving into the pool and getting a black bag with colored placards inside..and it was timed..so the top 3 girls who were quickest won points.

The bloggers were given a bag each and had colored bands inside..and the models were holding the placards they fetched from the pool..and each model was paired with a blogger by matching the colors of the bands and placards.

I got teamed up with Priyanka Deb Choudary..and our team was Team NLM (which stands for my blog, as we got only 5 minutes to think of a name..I could’nt think of anything!) She also came 3rd in the swimming round and that won our team some brownie points.

And we got a task of clicking 3 pictures of the models..The Oomph Look, The Wet Look and the Whacky Selfie of both..and all of us bloggers had basically turned into Atul Kasbekar clicking the models in their bikinis and sexy poses! 😀 Our team won the Best Click in The Wet Look category.

Next day we had an adventure round..where there was a series of tasks to do..like a relay..one by the blogger and one by the model..basically team effort. I got bruised knees coz of the tyre task and I was badly tanned/burned (4 shades darker) coz of shooting in the sun continuously for 6-7 hours.We were not in the Top 3 in that sadly 🙁

 

We had Daniel Bauer for TRESemme who had come down to meet all of us..and even demonstrated 3 hairstyles on 3 models. It was followed by a Hollywood night..where we just partied and let our hair down at The 1st Brewhouse at the Corinthians Pune. I also got the Most Stylish tag by VJ Anusha and a compliment from Cyrus! Made my night :p

Next day we had  the Talent Round and the Grand Finale. Lauren Gottlieb, brand ambassador of American Swan also joined us on the last day. We had some time to prepare for the Talent Round where we had 2-3 minutes to do anything we would like..unfortunately my model Priyanka fell ill after the adventure round and we could not prepare anything due to lack of time and we just sang..and we knew we had not put in the required efforts, so were not in the Top 3 in that too.

This was followed by the Grand Finale and announcement of the top 3 teams for on ground activities..we were 5th on the basis of on ground activities due to the adventure round and the talent round.

But, on the basis of social media, I was in the 2nd position throughout on all 4 days. Now, once all the videos are uploaded on Youtube..it also depends on youtube engagement. So, let’s see how things work out. Thanks a lot for all your love and support throughout and I hope it continues later too 🙂

I loved the team and crew..very friendly and caring..we all hardly slept 2-3 hours in a day and were shooting continuously and the crew might be sleeping even lesser..still we all had so much fun! A nice experience to have..all the makeup and hair by Lakme and TRESemme, getting decked up before every shoot, the touch ups, the shoots, the OTF’s, everything..I am looking forward to the videos now..I hope they come out good..since it was the first time for me, to be on camera like this!

Thanks for reading, if you survived through the post 🙂 My small little journey of American Swan Beauty & The Blogger.

P.S: All the pics that are not watermarked do not belong to me.