Bobbi Brown Cosmetics, the exclusive beauty line developed by celebrated makeup artist Bobbi Brown, is thrilled to announce the opening of its first retail location in India at Select CITYWALK, an upscale mall located in the South Delhi district of Saket. The store is an expression of Bobbi’s unique philosophy and aesthetic, and the perfect way for consumers to discover Bobbi’s signature products and expert services.Bobbi Brown revolutionized the beauty industry in 1991 with the launch of 10 brown-based lipsticks and a simple philosophy that with the right makeup and knowledge women can look like themselves, only prettier and more confident. Her unique approach was a long-awaited gift for women who wanted makeup that was simple, flattering and wearable. More than twenty two years later, Bobbi’s holistic and empowering take on beauty speaks to women of all ages and ethnicities around the world. The brand continues its global expansion with the Select CITYWALK Store in Delhi, where Indian women can learn about Bobbi’s inspiring message and how to bring out their individual beauty. Makeup artist Bobbi Brown revolutionized the beauty industry in 1991 with the launch of 10 brown-based lipsticks and a simple philosophy that “makeup is a way for a woman to look and feel like herself, only prettier and more confident.” In 1995, Bobbi Brown Cosmetics was acquired by the Esteé Lauder Companies; however, Bobbi retains an active role in the company as Chief Creative Officer. More than 22 years later, Bobbi Brown Cosmetics is the number one makeup artist brand founded by a woman. It is available in more than 60 countries and offers a full range of color cosmetics, skincare, fragrance and accessories.
The Products
Bobbi Brown Cosmetics offers a full range of color cosmetics, brushes, and skincare. Bobbi’s signature concealers, foundations and powders come in yellow-based, skin tone correct shades that look natural on a wide variety of skin tones. Colors for eyes, cheeks and lips are timeless and designed to be as subtle or as dramatic as a woman wants. Makeup brushes and tools are professional caliber. Each brush is handmade and designed with a specific bristle density and shape to pick up and deposit color for a precise application. Combining natural essential oils with modern ingredient technologies, Bobbi’s skincare collection helps prepare skin for a flawless makeup look.
The Services
The menu of complementary services offered at the Select CITYWALK store includes:
Smokey Eyes: This service teaches women Bobbi’s simplified approach to creating the ultimate smokey eye look- from a rich bold smokey eye to a natural smokey eye. 5 minutes.
Long-Wear Eye Makeup: Modern day women want to know how to make her makeup last all-day long. This service teaches women how to create a long-wear eye look that will last from coffee to cocktails, using Bobbi’s innovative formulas and signature application tips. 10 minutes.
Anti Fatigue Eyes: Tired of looking tired? This service offers consumers a quick lesson on how to brighten up her eyes, using iconic products and signature application tips. 10 minutes.
Find your perfect lipstick and blush shade: This service shows women how easy it is to freshen up her look with a touch of color on cheeks and lips. 10 minutes.
Secret to Perfect Skin: This service teaches women how to improve the appearance of their skin by learning to become her own skincare expert. From skincare to foundation, our professional makeup artists will show consumers Bobbi’s secret to healthy, flawless, glowing skin year round. 20 minutes.
Special Occasion Makeup: “Our makeup artists will teach women how to achieve a flawless makeup application that’s perfect for any special event or big night out.” 30 minutes.
The Design
“I believe in keeping things simple, real and approachable.” – Bobbi Brown
Bobbi’s clean and modern aesthetic is reflected in the store’s architectural details like industrial steel cabinetry, vintage-inspired wood and chrome chairs and Carrara marble, while illuminated vanity mirrors mimic natural light, giving the space a chic SoHo loft feel. The streamlined interior is open and inviting, making the space easy to navigate while keeping with the classic aesthetic of Bobbi Brown Cosmetics stores worldwide.
Communal Artistry Table: At the heart and center of the store, this table invites consumers shopping alone, as well as larger groups to test products on their own or enjoy on-the-spot makeup lessons from our makeup artists.
Skincare Apothecary: A flawless makeup application begins with smooth, healthy, glowing skin. This apothecary-inspired counter introduces consumers to Bobbi’s highly-effective skincare range, which is designed to work with makeup and provides a variety of options suited for all skin types. They can test products on their own or have a makeup artist help identify the right formulas based on their skincare needs.
Bobbi’s Best Sellers: This visual display shares Bobbi’s Top 10 products to help women look and feel their best. From flawless skin to standout eyes, the wall features everything a consumer needs to take her look from Pretty to Pretty Powerful.
Foundation Kiosk: Bobbi believes that skin should look like skin – not makeup. This educational fixture introduces consumers to Bobbi’s House of Foundation, featuring a wide range of skin tone correct foundation formulas, for all skin tones and types. Special integrated lighting on the fixture enables customers to find their perfect skin tone correct shade. Consumers can test products on their own or have a makeup artist help her find the right foundation for a flawless, natural makeup look.
Eye Kiosk: This double-sided fixture invites consumers to discover Bobbi’s exclusive tips and techniques for creating the perfect brow, and the ultimate smokey eye. Featuring step-by-step application instructions, consumers can test products on their own or enjoy on-the-spot lessons from a makeup artist.
Open on all days of the week from 10am – 9pm, the Bobbi Brown Cosmetics store will be located at G13 B, Select CITYWALK, District Center Saket, New Delhi – 110 017.