#PatrickCameron & Wella’s Modern Vintage Collection

Hi guys,

Last week I and a select few bloggers were invited to meet Patrick Cameron, Wella’s Global Ambassador and the world’s leading long hair hairdressing expert. He is called a magician of long hair styling!

Hair styling as a category in India has still not reached its full potential. Styling products are used mainly by stylists at salons and less frequently used at home. Wella Professionals as a brand strives to bridge this gap by providing the consumers and stylists with premium quality products making the art of hairstyling rather convenient.

Wella recently brought down the Global Ambassador Patrick Cameron to educate 1800 hair stylists across three cities in India through grand shows where he exposed them to the various possibilities of hairstyling and his association with Wella. He believes that hairstyling is an expression of individuality and thus cannot take a back seat.

Patrick has spent the last 25 years travelling the world sharing and presenting his show stopping hair styles. During this visit to India, Patrick Cameron showcased his Modern Vintage collection with state of the art styling products from the Wella Professionals portfolio. Modern vintage takes its inspiration from the 1960’s because this era has an enduring influence in fashion, in the balance and the proportions of the way hair is dressed .This legacy is seen across the board from international catwalks to red carpets as well as editorial work.

Acknowledged as a long hair expert, Wella Global Ambassador Patrick Cameron had devised the collection to showcase step-by-step looks and demonstrations to the hairdressers that struggle with styling long hair. These hair shows were held across three major cities in India – Mumbai, Delhi and Bangalore where there was a live demonstration of these looks.

We met him a day after his hair show. He was quite happy to see majority of us sport long hair. He also gave us some styling and general hair tips and made us try out some products.

Some things shared by him which I would like to mention here:

• Indians love oiling the hair, so go ahead and oil your hair. It’s not bad, but you can also use oils/serums/elixirs in between the days when you haven’t oiled.
• Keep the shampoo a little longer in your hair for it to work and ingredients to penetrate. Don’t wash off immediately.
• Always use a conditioner/hair mask, that is what will keep the ends/lower half hydrated and shiny
• One can use a dry shampoo to add some volume/texture to the hair

He is a genius with hair, he looked at few of the bloggers and predicted their personality with the way they carry their hair! He complimented my hair saying they are hydrated and hence shiny. He also explained how if the lower half of the hair is dry, light passes through the hair and they appear dull and rough. And when they are healthy and moisturized, light bounces off the hair and it gives them a shiny appearance.

It was a pleasure meeting him and learning few tips from him, a wonderful experience.