NBA’s First Official Online Store in India powered by Jabong.com
NBA LAUNCHES FIRST OFFICIAL ONLINE STORE IN INDIA POWERED BY JABONG.COM
I attended the Jabong NBAStore.in launch event today..you guys must have seen the pics on my Instagram..
The event kicked off with a group dance and those girls were fab ! Followed by Yannick Colaco, Praveen Sinha and Abhishek Bachchan talking more about Jabong and NBA and the whole launch in India..how Indian audience will get NBA products now delivered right at their doorstep with just a click..Abhishek even scored some baskets..and he looks much better and smarter in person..I was amazed 😀
– NBAStore.in Features the Widest Assortment of NBA Merchandise Ever Available in India and the NBA’s First Products for Women in the Country
The National Basketball Association (NBA) and Jabong today announced the launch of the first official NBA online store in India, NBAStore.in. The announcement was made at a press conference in Mumbai attended by Bollywood star and NBA fan Abhishek Bachchan.
Through this partnership, the widest assortment of NBA merchandise ever will be available in India including the first-ever NBA products for women in the country.
NBAStore.in will be an NBA-branded destination within Jabong.com – one of the leading sports and fashion destinations in India — which has 30 million unique visitors per month and delivers to more than 400 cities, towns and villages. The collection of approximately 200 NBA products will include shorts, jerseys and t-shirts for men and women and will be priced between Rs 1400 – 14000.
NBAStore.in will complement the NBA’s partnership with adidas which offers fans NBA products in more than 200 adidas stores across India. Merchandise sales have doubled each of the last two seasons.
This announcement comes amidst rapid growth of the NBA’s fanbase in India. This season, a record 14 games per week are televised on SONY SIX, up from three last season, viewership has grown by triple digits, and attendance at grassroots basketball events has doubled.
“Sports are a major draw amongst today’s youth in India and we have seen a spike in demand for branded sportswear on Jabong,” said Praveen Sinha, Co-founder & Managing Director, Jabong.com. “We are extremely happy to partner with one of the biggest and greatest brands in sports, and are confident that the NBA will be able to power the game of basketball to the same levels of popularity seen in other parts of the world.”
“Passion for basketball and the NBA is growing rapidly in India, and the increasing demand for NBA merchandise makes this the perfect time to launch a dedicated e-commerce destination,” said Managing Director, NBA India, Yannick Colaco. “Digital is an enormous growth area for us, and NBAStore.in will allow us to reach more fans across the country.”
NBAStore.in will offer many exclusive products including: oncourt product and fan gear from adidas, women’s and men’s fan gear from Levelwear, NBA socks from New Horizon, official NBA basketballs from Spalding and basketball footwear from adidas, Reebok, Nike and Brand Jordan. Additional exclusive products will be added each season.
Jabong and the NBA will promote the site extensively across TV, digital and social media. Products will be integrated into NBA television programs airing in India such as NBA Inside Stuff; NBA players and legends will participate in Google Hangouts; and an NBAStore.in section will be created within NBA Jam, the league’s college-based basketball and entertainment touring property which will travel to 16 cities later this year.
Fans that purchase merchandise will have a chance to win authentic autographed NBA jerseys as well as tickets to NBA regular season games, NBA All-Star and The Finals.
This marks the NBA’s fifth international online store since 2012 and sales for these destinations are up more than 100 percent this year. The online stores include NBATienda in Mexico, LojaNBA.com in Brazil, NBAstore.eu in Europe, the Middle East, and Africa, and NBA.tmall.com in China. Overall, more than 30 percent of NBA merchandise revenue is generated internationally.
In India, the NBA has hosted more than 500 events in 10 cities since 2008, opened its first office in Mumbai in 2011 and nearly 30 NBA players and legends have conducted basketball events in India.
About Jabong
Jabong.com is India’s favorite fashion destination and caters to the fashion aspirations of modern India. With more than 1000 on-trend international high-street brands, sports labels to Indian ethnic and designer labels, there is everything and more for a consumer to choose from. The choice is huge. Read, over 125,000 styles. Besides collaborations with designers, international labels, Jabong.com also associates itself with major Bollywood blockbuster and brings in the new wave in fashion trends. Jabong.com offers innovative services like express delivery, 30-day return policy, open box delivery for prompt delivery and efficient service.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2013-14 seasons featured a record 92 international players from 39 countries and territories. NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which set a record last year with more than 9.5 billion page views, with more than half of all visitors originating from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 580 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $230 million to charity, completed more than 2.8 million hours of hands-on community service, and created more than 860 places where kids and families can live, learn, or play.