Tag Archives: China Glaze New Collection

Untamed Colour Awaits You with China Glaze On Safari

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Untamed Colour Awaits You with China Glaze On Safari

UNTAMED COLOUR AWAITS YOU

China Glaze® Introduces 12 New Crèmes and Glitters for Fall 2012

China Glaze® nail lacquer invites you to take an exotic expedition with its Fall 2012 collection, On Safari.  Be captivated by the earthy tones, rich plums and celestial sparkles that make up this adventurous assortment of polishes.

The China Glaze® On Safari features 10 rich crèmes and two glitters including:

·         Kalahari Kiss: Light sand brown

·         I’m Not Lion: Glistening gold and multi-color glitter

·         Call of the Wild: Beautiful chocolate brown-dark cherry blend

·         Adventure Red-y: Vivid red

·         Desert Sun: Delicious caramel

·         I Herd That: Brilliant copper glitter

·         Man Hunt: Bold cobalt blue

·         Exotic Encounters: Lush green crème with blue undertones

·         Elephant Walk: Cool graphite grey

·         Jungle Queen: Smoky violet

·         Purr-fect Plum: Bold burgundy

·         Prey Tell: Daringly dark red

On Safari is also available in:

·         6-piece “Native” Collection: Man Hunt, Exotic Encounters, Elephant Walk, Jungle Queen, Purr-fect Plum  and Prey Tell

·         6-piece “Tourist” Collection: Kalahari Kiss, I’m Not Lion, Call of the Wild, Adventure Red-y, Desert Sun and I Herd That

·         12-piece counter display

The China Glaze® On Safari collection will be available at fine salons and beauty supply stores nationwide in July 2012.  Individual polishes retail for $7 MSRP; the 6-piece sets retail for $42 MSRP.

China Glaze is free of DBP, toluene, and added formaldehyde. China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Facebook and Twitter: http://twitter.com/ChinaGlaze

P.S: PR Info

China Glaze Introduces Capitol Colours

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China Glaze Introduces Capitol Colours: What Will You Be Wearing to the Opening Ceremonies?

With THE HUNGER GAMES about to begin, Capitol citizens can show their support for their chosen district through China Glaze®’s exclusive Capitol Colours nail polish collection. The collection combines rich crèmes, soft shimmers and bold glitters to create the limited edition 12 shade nail polish collection inspired by the most anticipated movie release of the year.

The China Glaze® Capitol Colours collection includes the following shades:

· Dress Me Up – A stripped down dark rose pink crème

· Foie Gras – Decadent dark crème taupe

· Fast Track – Soft sandy brown with a gold metallic shimmer

· Hook and Line –Pearlescent light grey

· Stone Cold – Matte slate grey with shimmer

· Smoke and Ashes – Black-based teal with multicolored shimmer

· Agro – Moss green with gold shimmer

· Mahogany Magic – Reddish-brown crème

· Harvest Moon – Crystalized copper shimmer

· Riveting – Bright orange shimmer

· Electrify – High-wattage gold and ruby red glitter blend

· Luxe and Lush – A high octane flaky overcoat

The release of the collection follows the debut of the China Glaze® Capitol Colours consumer and beauty trade advertising campaign featuring the story’s Effie Trinket, who is assigned by the Capitol to escort and prepare the Tributes from District 12 for the 74th Annual Hunger Games. The ad features the tagline, “What will you be wearing to the opening ceremonies?,” encouraging fans of THE HUNGER GAMES to support their favorite tribute and district by wearing a corresponding shade. Full-page ads will run in the March issues of teenVOGUE, People Style Watch and InStyle.

China Glaze® Capitol Colours will be available in early March 2012 at salons and specialty beauty retailers including Sally Beauty Supply and ULTA stores, coinciding with the release of THE HUNGER GAMES in theatres March 23, 2012. Individual shades retail for $7. The collection will be available in a 12-piece counter display as well as open stock colors.

China Glaze® is free of DBP, toluene, and added formaldehyde. China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Facebook and Twitter: http://twitter.com/ChinaGlaze