I was invited for the Jabong and Dorothy Perkins SS14 Collection Preview at Grand Hyatt but could’nt make it…here are the details and pics of the event.

Jabong.com organized an exclusive sneak preview of the international label Dorothy Perkins SS14 collection for the fashion bloggers today at Grand Hyatt, Mumbai during the fittings of Lakme Fashion Week.The brand will be available in India through Jabong.com and the brand’s collection will be unveiled at India’s biggest fashion event – Lakmé Fashion Week Summer/Resort 2014!

Today’s sneak peek of Dorothy Perkins collection was a complete treat for the Mumbai fashion bloggers which included fun activities like candid interactions and behind the scene photo shoots with models and stylists. Bloggers got a firsthand feel of the Dorothy Perkins looks and a sneak peek into what’s trendy. Ace designer Aki Narula interacted with them while the fittings were on.

This season, the Dorothy Perkins SS14 collection finds inspiration in delicate pastels, sorbet hued laces, tapestry florals and tropical prints. The line uses smart separates, chic accessories and a gamut of shoes that are great for taking the look from day to night. For the next-gen, 1980’s rocker-style bleached jeans along with an array of playful bikinis and maillot swimsuits are perfect for a holiday in the sun.

Dorothy Perkins is one of the leading brands from London having traded for 100 years on the UK High Street.Taking its name from a classic English Rose, Dorothy Perkins has evolved into a destination brand for trend loving females and can now be found in most wardrobes across the globe – whether it be a pair of jeans or a logo tee or a dress – Dorothy Perkins is a firm favourite global brand.

Taking inspiration from London’s fashion scene, Dorothy Perkins offers a variety of clothing in sizes 6-22, from formal work-wear to glammed up evening outfits.  Casual collections are updated monthly with new trend injections to keep you up to date.

The flagship store on London’s shopping mecca Oxford Street offers all the latest trends as well as in house Style Advisors who are on hand to give advice and solve style dilemmas. In addition, the brand has an amazing selection of footwear in sizes 3-9 as well as on trend coordinating accessories and jewellery. In particular, the brand has become renowned for their denim and dresses and their in-house design team prides themselves on producing original prints and designs that are exclusive to Dorothy Perkins. Over the years, Dorothy Perkins has worked with some amazing talents including supermodel Helena Christensen and most recently working with the Kardashians to launch their collection exclusively in the UK.