Last week I attended the launch of Swatch’s new Pop collection, if you follow me on twitter or Snapchat, you must have seen pictures from the event. It was at Exo at The St. Regis Hotel in Mumbai.
The event started with a presentation of the Pop collection and we were taken through the entire collection and it’s USP. All the watches in the Pop Collection can be bought with a range of accessories and can be used in multiple ways like a wall clock, table clock, pocket watch, neck piece, clip on watch, etc.
A little more about the collection: 9 WATCHES TO LET YOUR IMAGINATIONS RUN WILD
The new Swatch POP collection contains 9 watches to let your imagination run wild! Every watch comes with a clip to attach it wherever your imagination takes you. Change your style every day, stand out and express yourself! INTRODUCING THE POP ACCESSORIES — out of the box, a POP can become a watch, a desk clock, a pocket watch, a necklace or even a wall clock! There’s a great range of possibilities for them to be shown off!
The dial is removable and can be attached to any accessory to take that form. That is quite interesting and I have come across something like that for the first time. Absolutely loved the creative and innovative concept.
They had different ranges in watches from bright pop to neon pop and even monochromatic. If you wear more of basic outfits, then neon or bright pop is for you, it can pop up your outfit instantly. And if you are like me who loves to wear colours, the monochromatic range is perfect.
Here is my black and white Swatch Pop watch..
We mingled over drinks and munchies and also played a fun game where we were divided into teams of two and gave our very own pop to the watches with colours and glitter. I teamed up with Chandani and we made this..
All of us for a group picture at the end.
I am definitely looking forward to buying the accessories, so that I can use my watch in multiple ways.
If you read my previous post about the all new Whisper Ultra (go HERE), I talked about this exclusive bloggers’ meet that took place on 19th Dec at Palladium/St.Regis Hotel.
In a bid to help India’s women power through their chosen path of success and #OwnThose5Days of the month , Whisper India launched The New Whisper Ultra – a revolutionary pad that absorb more & lasts longer. Whisper wants to enable women to keep striding forward.
In an exclusive preview organised for bloggers, Whisper India, the no. 1 sanitary napkin brand in the country, showcased a never seen before innovation via powerful demonstrations highlighting the benefits of the New Whisper Ultra. The event previewed the top sheet upgrade & boosted core of the new product from Whisper India that offers more absorption for long hours and better dryness for clean feeling.
The ‘Whisper Out Loud Blogger Hangout’, was the first exclusive bloggers only preview to be organized by a sanitary napkin brand in the country.
Bollywood actress Kalki Koechlin, Gynaecologist Dr. Nandita Palshetkar, Whisper R&D Expert Chetan Kotyalkar & stand-up comedian Aditi Mittal brought to life the need to break free from the various irrelevant period taboos and the importance of menstrual hygiene. Aditi Mittal’s stand up act was hilarious, she is always a pleasure to listen to!
Aditi Mittal
Women still practice irrelevant period Taboos like not exercising, not wearing white, not washing hair for the first two days and stay largely at home during periods among others. With the New Whisper Ultra, women should not feel restricted anymore on their period days.
The Whisper Panel of experts engaged in a never seen before product demonstration clearly showcasing that the New Whisper Ultra offers five times more protection than any ordinary pad. Kalki and Aditi shared personal experiences and opinions expressing the need for a superior sanitary napkin for a woman to be truly unstoppable.
Aditi & Kalki
Dr. Nandita Palshetkar showcased her expertise to explain the menstruation process and the dos and don’ts every woman should incorporate in her monthly routine. It was the most educative session, she talked about having less salt and caffeine or not having at all, is possible. That is the main reason of bloating during periods and can be tackled by doing away with salt and caffeine. Also light exercises, proper rest are some of the other things to do. Some girls do not exercise at all thinking it should not be done during periods which again is a myth.She also educated all about the importance of menstrual hygiene.
R&D expert Chetan Kotyalkar highlighted the unique features of the New Whisper Ultra that comes with 1000 suction holes to offer better protection for long hours. He showed each and every feature in a presentation and how they have worked towards making the all new Whisper Ultra Clean ‘better’ in so many ways.
The ‘Whisper Out Loud Blogger Hangout’ culminated with Whisper’s super fun #OwnThose5Days challenge. To celebrate the spirit of being unstoppable during periods, #OwnThose5Days challenge comprised of a series of five activities which depicted everyday physical hurdles in a fun way. Kalki and Aditi kick started the challenge and we all followed them. From cycling to trying out the water soaking capacity of the 1000 suction holes, we did all of it practically.
You can also try the all new Whisper Ultra Clean, get your free sample HERE and #OwnThose5Days 🙂
Few weeks back, I was invited to visit the L’Oreal Paris Labs in Mumbai and see how they make the hair color, process, behind the scenes, etc.
At first, we were given an introduction to the new L’Oreal Paris Casting Creme Gloss and the new Chocolate Collection (See more HERE). We were given a presentation about what goes behind L’Oreal Paris and the research in the labs by Maxime De Boni.
Then we took a round of the L’Oreal Labs on the other floor. Later we saw the rooms where they give the hair color to women to try on themselves and observe their way of application, way of washing it, etc. They also help them or teach them if they feel the method is not right.
A discussion room right besides their room, to work on their observations and how and what they can include in the product, to make it easier for women to colour their hair at home by themselves.
We also saw a small experimental salon where they colour their hair and a light room to check the hair colour under the dark light.
Overall, it was good to see ‘what goes beyond’ the hair color and the research involved. Though I would say, it could have been better if we were taken inside the labs to see it live, but since it was against the company’s policy, can’t do much there.
Have you seen any lab where makeup/hair products are made ? Your experience ?
Recently Rado launched a new all white (stunning) collection. I have a weakness for white watches (already have 3 whites :p). And, I love Rado ! So, the white Rado collection, you can imagine, how much I drooled over.
Lisa Ray talking about the brand
Rado had a small blogger meet up with just 12 of us lucky bloggers and their brand manager Simran Chandoke, Marketing Manager Piyush Kumar and their brand ambassador Lisa Ray, at the private area of Ming Yang, Taj Lands End. We were the privileged ones to see the collection up close and personal, try it on and play with it. The theme was black or white.
Also, we came to know quite a few interesting facts about Rado and this collection in particular. Rado was amongst the first ones to make ceramic watches.
Me and Hina chatting away
They have a tactile watch in this collection called the ‘Rado Esenza Ceramic Touch’.The vertical oval-shaped watch – crafted in black or white ceramic – is crown-free. Time is changed by pressing and sliding your fingers along the case to set the hours and minutes. The incredibly tactile watch offers something not seen on any other ladies model currently sold. They are going to patent the tactile feature in ceramic.
My First Rado ! (though a bad angle :/)
The one which I am wearing is the slimmest watch in that collection, as equal to 3 credit cards. And is made of mother of pearl. Super elegant.
Simran Chandoke, Brand Manager, Rado India
All the pieces in this collection were stunning. Simran and Piyush informed a lot about the brand in general and this collection in particular. And, Simran also explained the facts and features of each and every watch in detail.
We played a small game, where we got one word and we had to relate it to one watch from this collection and why we feel that word best describes the particular watch we selected.
Showing off our RadoMe and Jyo with Lisa Ray
It was a fun evening where we had dinner and conversations about blogging in general, Rado, Lisa Ray, social media, etc. And it was amazing interacting with Lisa Ray too.
Us !
Overall, quiet a nice meet and a different one at it. It was quiet an experience and I definitely would love such kind of more meets 😀
#DovePlay Experience and Dove Intense Repair Range
So as you guys know Dove and Indiblogger together came up with this super interesting meet for all female bloggers last Sunday at JW Marriott, Mumbai..and there were bloggers flown down from Delhi, Pune, Kolkotta, Bangalore, etc..so we got a chance to meet and greet all thanks to Dove and Indiblogger.
Having attended 100’s of events till now, let me tell you, I was expecting the same usual thing and nothing different..I was in for a shock! And how!
This was the most interesting, unique and amazing event/meet I had been to ever!
Everyone registered first and got the badges and route maps and team numbers..we were served some yummy snacks and desserts for the high tea.
RegistrationsMe with Suma and Jyo
First of, there were around 150+ girls all dressed in white..and we were divided into 10-11 teams. I was in Team 4. We all decided our team names first..we went with the name ‘Curls’. Not all of us knew everyone in the team too. So, there was this fun activity where half of the girls stand inside and half outside and make a circle facing each other..and turn in clockwise and anti-clockwise direction whenever the music starts and stop at whichever places they are facing their partners when the music stops. We were made to introduce each other, dance, do the bird dance, do a funny handshake, give each other a compliment, act a smiley we were given, etc..this helped all of us know each and every member of our team! Fabulous idea!
Circles for IntroductionBirdie Dance :p
They also had a fun twitter thing in between like who tweets the most, who updates the most and getting a picture with someone from Dove.(I did manage to get a pic! :p)
Next, was a super fun and amazing 10-15 minutes zumba session.That, I feel, was the highlight of the day. We all danced our hearts away..like crazy.
The Best Part- Zumba
Then we were supposed to play few games like Have A Ball, Jigsaw Puzzle, Play with your hair and Hoola Hoop. Also, our bags were kept safely with your name tags while we have a ball and enjoy.
We were divided into 5-5 each for Have a Ball..where there was this huge inflatable bouncer filled with different colored pit balls. 3 people would be going in and finding out the White Dove balls..and 2 people would be standing out holding the buckets to catch those white balls. And the next team of 5 people does it. We collectively managed 175 balls.
Have a Ball
Our next game was Play with your hair..where we were given 5 hairstyles and 5 girls would create the hairstyles on 5 other girls and then those 5 girls will repeat the same on the girls who created before :p I guess all the teams got full 100 points here.
Play with your Hair
Then there was this life sized jigsaw puzzle..and we were given the left part of it..there were 3 teams and each team would be given one part of the complete picture. We managed to assemble it in 3 minutes and few seconds.
Jigsaw Puzzle
We later went to the Dove Salon area where we could get whatever hairstyles we did want,professionally and get pampered.
Dove Salon for Hair Makeovers
And lastly there was hoola hoop which we tried but could’nt complete due to lack of time.
Hoola Hoop
There was this one last bartending act near the pool where one girl would be representing her team..and she had to make a good drink and name it. Shivani from our team took the lead. The mixologist also gave out some tips. Top3 winners received Lakme Salon vouchers for everyone in the team. We lost there 🙁
Finally we had dinner and drinks, a DJ at the end. The winning team was announced. There was one more small game for 2 of the girls.
We all received Dove Keratin Actives Shampoo and Conditioner, Philips HP8309 Salon Straight Hair Straightner and a cute Dove bird blingy hair pin. And of course, Indiblogger tee and our pictures which we clicked there with all the fun props. The drops were also taken care of.
Pics we clicked there and got at the end
I think this was by far the best event/meet I have been to..since we were enjoying and had kept our bags with them, my camera was in my bag and I could not click enough pictures..so all these pics are from the Indiblogger page on facebook.
I am trying out the Dove Keratin Actives Range right now..and can see the difference in my hair already.
Dove claims: Dove Intense Repair Shampoo contains Keratin Actives that go deep within, to help rebuild damaged hair at the cellular level. It makes your hair beautifully smooth, strong and resilient to damage. Read more about it HERE.
Directions to use the Dove Intense Repair Shampoo :
1. After washing your hair thoroughly take 2 to 3 drops of the intense repair shampoo, equal to size of a coin, on your palm.
2. Then apply the dove shampoo, gently massaging it all over your hair from the roots to the tips.
3. Leave the dove shampoo on your hair for a couple of minutes and then rinse it off completely.
So basically all the damage from the heat and chemicals,can now be repaired. Let’s see..I will update you guys with a full review soon.
Also, we did not hear anything about the twitter winners there on ground..I hope we are updated by Indiblogger on this..coz some of us were tweeting a lot..and I even managed to find a Dove executive out of all the ladies in white and took a picture! :p
P.S: All the pics from the Indiblogger facebook page.
NBA’s First Official Online Store in India powered by Jabong.com
NBA LAUNCHES FIRST OFFICIAL ONLINE STORE IN INDIA POWERED BY JABONG.COM
I attended the Jabong NBAStore.in launch event today..you guys must have seen the pics on my Instagram..
The event kicked off with a group dance and those girls were fab ! Followed by Yannick Colaco, Praveen Sinha and Abhishek Bachchan talking more about Jabong and NBA and the whole launch in India..how Indian audience will get NBA products now delivered right at their doorstep with just a click..Abhishek even scored some baskets..and he looks much better and smarter in person..I was amazed 😀
– NBAStore.in Features the Widest Assortment of NBA Merchandise Ever Available in India and the NBA’s First Products for Women in the Country
The National Basketball Association (NBA) and Jabong today announced the launch of the first official NBA online store in India, NBAStore.in. The announcement was made at a press conference in Mumbai attended by Bollywood star and NBA fan Abhishek Bachchan.
Through this partnership, the widest assortment of NBA merchandise ever will be available in India including the first-ever NBA products for women in the country.
NBAStore.in will be an NBA-branded destination within Jabong.com – one of the leading sports and fashion destinations in India — which has 30 million unique visitors per month and delivers to more than 400 cities, towns and villages. The collection of approximately 200 NBA products will include shorts, jerseys and t-shirts for men and women and will be priced between Rs 1400 – 14000.
NBAStore.in will complement the NBA’s partnership with adidas which offers fans NBA products in more than 200 adidas stores across India. Merchandise sales have doubled each of the last two seasons.
This announcement comes amidst rapid growth of the NBA’s fanbase in India. This season, a record 14 games per week are televised on SONY SIX, up from three last season, viewership has grown by triple digits, and attendance at grassroots basketball events has doubled.
“Sports are a major draw amongst today’s youth in India and we have seen a spike in demand for branded sportswear on Jabong,” said Praveen Sinha, Co-founder & Managing Director, Jabong.com. “We are extremely happy to partner with one of the biggest and greatest brands in sports, and are confident that the NBA will be able to power the game of basketball to the same levels of popularity seen in other parts of the world.”
“Passion for basketball and the NBA is growing rapidly in India, and the increasing demand for NBA merchandise makes this the perfect time to launch a dedicated e-commerce destination,” said Managing Director, NBA India, Yannick Colaco. “Digital is an enormous growth area for us, and NBAStore.in will allow us to reach more fans across the country.”
NBAStore.in will offer many exclusive products including: oncourt product and fan gear from adidas, women’s and men’s fan gear from Levelwear, NBA socks from New Horizon, official NBA basketballs from Spalding and basketball footwear from adidas, Reebok, Nike and Brand Jordan. Additional exclusive products will be added each season.
Jabong and the NBA will promote the site extensively across TV, digital and social media. Products will be integrated into NBA television programs airing in India such as NBA Inside Stuff; NBA players and legends will participate in Google Hangouts; and an NBAStore.in section will be created within NBA Jam, the league’s college-based basketball and entertainment touring property which will travel to 16 cities later this year.
Fans that purchase merchandise will have a chance to win authentic autographed NBA jerseys as well as tickets to NBA regular season games, NBA All-Star and The Finals.
This marks the NBA’s fifth international online store since 2012 and sales for these destinations are up more than 100 percent this year. The online stores include NBATienda in Mexico, LojaNBA.com in Brazil, NBAstore.eu in Europe, the Middle East, and Africa, and NBA.tmall.com in China. Overall, more than 30 percent of NBA merchandise revenue is generated internationally.
In India, the NBA has hosted more than 500 events in 10 cities since 2008, opened its first office in Mumbai in 2011 and nearly 30 NBA players and legends have conducted basketball events in India.
About Jabong
Jabong.com is India’s favorite fashion destination and caters to the fashion aspirations of modern India. With more than 1000 on-trend international high-street brands, sports labels to Indian ethnic and designer labels, there is everything and more for a consumer to choose from. The choice is huge. Read, over 125,000 styles. Besides collaborations with designers, international labels, Jabong.com also associates itself with major Bollywood blockbuster and brings in the new wave in fashion trends. Jabong.com offers innovative services like express delivery, 30-day return policy, open box delivery for prompt delivery and efficient service.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2013-14 seasons featured a record 92 international players from 39 countries and territories. NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which set a record last year with more than 9.5 billion page views, with more than half of all visitors originating from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 580 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $230 million to charity, completed more than 2.8 million hours of hands-on community service, and created more than 860 places where kids and families can live, learn, or play.
Jacqueline Fernandez- New Face of The Body Shop India
Most of you must be knowing that the new face of The Body Shop India is Jacqueline through all the facebook and twitter updates..
I attended the event on 2nd May at the Palladium Hotel..
The #SeasonsMustHave were the Strawberry Body Butter, Strawberry Body Mist and Strawberry Shower gel..basically the entire Strawberry Body Collection range..and Jacqueline is the #BeautywithHeart in case you were wondering about those hash tags..
She wore a white Drashta Sarvaiya pencil skirt with a crop top and pink and white rose motifs with nude heels and pretty earrings…her makeup was perfect..and she looked fab..her lipstick was quite like Revlon Matte Balm in Sultry.
Here is the official press release:
THE BODY SHOP INDIA NAMES JACQUELINE FERNANDEZ as its new brand ambassador
Jacqueline Fernandez – Bollywood’s It Girl
The Body Shop® India announces today that will be representing its range of naturally inspired and ethically produced cosmetics products as its new brand ambassador. In line with The Body Shop’s values “business as a force for good”, Jacqueline, exemplifies natural beauty with her commitment towards charity organizations and campaigns for education, human rights and animal cruelty free causes. Says David Smith, Managing Director, Asia Pacific, The Body Shop“For The Body Shop, India is a very important market and it is one of the fastest growing markets in Asia Pacific with 115 stores across 40 cities.We are thrilled with this partnership with Jacqueline Fernandez as she embodies everything that the brand stands for – natural beauty coupled with a deep respect for people, animals and the environment. Jacqueline is well-loved in India and we are confident that she will help The Body Shop to further connect with consumers of diverse age groups and backgrounds.”
Speaking about her new role as Brand Ambassador of The Body Shop, Jacqueline said “I have grown up with The Body Shop’s products and swear by them. It’s a dream come true and an absolute pleasure to be the face of this inspiring natural and ethical beauty brand. I am totally addicted to The Body Shop products – which are perfect for Indian women and men – be it body care products bursting with the sensoriality and effectiveness of natural ingredients, the amazing skin care offering, the rainforest hair care or uplifting fragrance ranges. I love the fact that The Body Shop offers amazing ingredient-led ranges and my personal favourites are Strawberry body butter which is a must-have for me this season as I can smell the refreshing scent for hours afterwards, Tea Tree oil that keeps my skin blemishes-free and for my hair, I always trust and use The Body Shop’s Rainforest Coconut hair oil I am truly honoured to be a part of the brand in India and I look forward to all the great work we will be doing together and meeting fellow The Body Shop fans.”
Naturally beautiful Jacqueline, a stunning model and a talented actress who radiates energy, confidence and warmth everywhere she goes. She began her acting career in the 2009 and is regarded as one of the most promising contemporary actresses in Bollywood today. She was awarded with IIFA Award for Star Debut of the Year – Female and Stardust award for Exciting New Face in 2010. This year will be very exciting for Jacqueline and she will be seen in high profile movies – ‘Kick’ opposite Salman Khan and ‘Roy’ opposite Ranbir Kapoor and Arjun Rampal. When she’s not busy modelling or acting, Jacqueline also devotes her time to social causes. An activist at heart, she has worked extensively on animal cruelty free causes and animal welfare programs.
As the face and voice of The Body Shop India, Jacqueline will appear in multimedia campaigns spanning print, in-store, digital and social platforms. The Body Shops India’s first campaign with Jacqueline will be launched in May 2014, with its strawberry body care collection.
Speaking about Jacqueline Fernandez as the new ambassador, Shriti Malhotra, COO of The Body Shop India, says “Jacqueline portrays the modern and intelligent woman who is conscious and aware of her beauty needs. She believes in looking good, feeling good and doing good. Jacqueline has widespread appeal and this association will resonate with the aspirations of today’s generation while promoting the brand’s uniqueness through its products and values This year she will be seen in our Body care, Skincare and Make-up campaigns with loads of new and exciting launches in the market.”
Me with Jacqueline at the event 🙂
Follow The Body Shop India on their social media platforms here:
I went for the launch of Dove: Patches campaign launch and the panel discussion at Olive Bar and Kitchen, Mahalaxmi 2 days back. Read more about it below.
Dove launched Dove: Patches, the latest real beauty experiment that illustrates that beauty is a state of mind.
Author Kiran Manral, Global Brand Manager South Asia Dove Nilushi Jayatileke, Actress Konkona Sen Sharma and Chef Pooja Dhingra were present at a Panel Discussion at an exclusive premiere of the film.
New Social Experiment Illustrates the Ongoing Conflict Women Have with Recognizing their Beauty
Inside every woman is the power to feel beautiful, confident and radiant, according to a first-of-its-kind social experiment conducted by Dove. Carried out in response to research revealing that an alarming 80% of women feel anxious about the way they look1, the study highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women. The results are documented in the short film Dove: Patches on YouTube.com/DoveIndia.
The experiment was guided by psychologist and New York Times best-selling author, Dr. Ann Kearney-Cooke (Ph.D., Counseling Psychology) who has spent thirty years conducting scientific research around women’s body image and self-esteem.
During the experiment Dr. Kearney-Cooke invited the participants to wear a custom-made “beauty patch” for two weeks, which – would help them feel more beautiful. The women were then invited to keep a personal account of their life-changing experience throughout the two week period. All the women agreed that wearing the “beauty patch” helped to improve their self-esteem and to change their personal lives in ways that they had not imagined.
At the end of the experiment, however, it is revealed that the “beauty patch” contained nothing and that the power of believing in their own beauty influenced feeling beautiful.
“When a woman feels beautiful, she radiates happiness and confidence, which inspires her life in a significant way,” said Dr. Kearney-Cooke. “These women, like so many others, struggle to recognize their own beauty and it severely affects their daily lives. This ground-breaking experiment was designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within.”
Beauty is a State of Mind
Throughout the Dove: Patches film, it becomes clear how low self-esteem affects many elements of the women’s lives. As the women become more confident about the way they look, personal relationships flourish and they develop a more optimistic outlook on their daily routine. One of the women who participated shared that she felt ashamed of her arms and had always avoided shopping. A few days into the experiment, she started to feel more beautiful and invited her daughter to go shopping for the first time. The two of them spent an unforgettable day together and they tried on dresses that she had never dreamed of wearing. Dove hopes that all of the women’s inspirational stories featured in the Dove: Patches film will serve as powerful examples and encourage all women to develop a stronger relationship with their own beauty.
“We hear from thousands of women every day about how their complicated relationship with beauty affects their overall confidence and happiness,” said George Koshy, General Manager- Skin Cleansing. “By illustrating through the Dove: Patches film that a positive state of mind and openness can help them feel more beautiful, we hope to inspire all women and help change the way they see themselves.”
Dove invites all women to create a world where beauty is a source of confidence, not anxiety. When women look and feel their best, they feel happier, and Dove believes it is important for women to see the beauty in themselves so that they can inspire the next generation. The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 12 million to date.
Watch the Dove: Patches film at YouTube.com/DoveIndia and join the conversation at #BeautyIs.
I personally loved the movie..how each and every one of us can point out 1000 things in us we do not like..and how one patch made a psychological difference and made them feel beautiful in 2 weeks !
Did you watch the movie ? Do share your thoughts below..would love to hear them 🙂
SUNSILK announces association with 2 STATES launching exclusive movie merchandize packs
Sunsilk and 2 States press conference was held at the Taj Lands End, Bandra last Friday..I could’nt make it to the event..but here is the official press release..
P.S: I love what Alia’s wearing..Is’nt that shirt dress lovely ? Goes well with the green, white, blue, yellow theme too. And those silver heels too !
The occasion was hosted to announce Sunsilk as the official hair expert partner of the movie ‘2 States’ with the launch of #Sunsilkdreamjob campaign & introduction of exclusive movie merchandize packs
Alia Bhatt and Arjun Kapoor
Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.
The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘Ananya Subramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family.It is a humorous take on inter community marriages in India.
The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brandhas associated with the character ‘Ananya’ within the film with perfect fit. Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing.She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.
The occasion witnessed the launch of a ‘2 States’–centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign.In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.
For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and provides a complete hair care solution that gives a 20 something girl the confidence to express herself. On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.
Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself. Therefore tofurther engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girlsa chance to live their dream job. Actress, Stylist or VJ – whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”
Commenting on the association, Apoorva Mehta,CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt. We couldn’t have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia. It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”
Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavour to offer our client unique media opportunities to connect their brands to the passion point of its target consumer. Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ”
Preview of SS14 Dorothy Perkins & Jabong Collection
An exclusive sneak preview of the international label Dorothy Perkins SS14 collection
The brand is now available in India through Jabong.com
I was invited for the Jabong and Dorothy Perkins SS14 Collection Preview at Grand Hyatt but could’nt make it…here are the details and pics of the event.
Jabong.com organized an exclusive sneak preview of the international label Dorothy Perkins SS14 collection for the fashion bloggers today at Grand Hyatt, Mumbai during the fittings of Lakme Fashion Week.The brand will be available in India through Jabong.com and the brand’s collection will be unveiled at India’s biggest fashion event – Lakmé Fashion Week Summer/Resort 2014!
Lubna Adams
Today’s sneak peek of Dorothy Perkins collection was a complete treat for the Mumbai fashion bloggers which included fun activities like candid interactions and behind the scene photo shoots with models and stylists. Bloggers got a firsthand feel of the Dorothy Perkins looks and a sneak peek into what’s trendy. Ace designer Aki Narula interacted with them while the fittings were on.
This season, the Dorothy Perkins SS14 collection finds inspiration in delicate pastels, sorbet hued laces, tapestry florals and tropical prints. The line uses smart separates, chic accessories and a gamut of shoes that are great for taking the look from day to night. For the next-gen, 1980’s rocker-style bleached jeans along with an array of playful bikinis and maillot swimsuits are perfect for a holiday in the sun.
Aki Narula
About Dorothy Perkins
Dorothy Perkins is one of the leading brands from London having traded for 100 years on the UK High Street.Taking its name from a classic English Rose, Dorothy Perkins has evolved into a destination brand for trend loving females and can now be found in most wardrobes across the globe – whether it be a pair of jeans or a logo tee or a dress – Dorothy Perkins is a firm favourite global brand.
Taking inspiration from London’s fashion scene, Dorothy Perkins offers a variety of clothing in sizes 6-22, from formal work-wear to glammed up evening outfits. Casual collections are updated monthly with new trend injections to keep you up to date.
The flagship store on London’s shopping mecca Oxford Street offers all the latest trends as well as in house Style Advisors who are on hand to give advice and solve style dilemmas. In addition, the brand has an amazing selection of footwear in sizes 3-9 as well as on trend coordinating accessories and jewellery. In particular, the brand has become renowned for their denim and dresses and their in-house design team prides themselves on producing original prints and designs that are exclusive to Dorothy Perkins. Over the years, Dorothy Perkins has worked with some amazing talents including supermodel Helena Christensen and most recently working with the Kardashians to launch their collection exclusively in the UK.
