L’Oreal Paris Color Riche Pure Reds Lipsticks Review,Swatches

What the Company claims:  Discover a shade of red that is as unique as you are,with the new Pure Reds range of lipsticks by L’Oréal Paris. The range includes 7 exquisite matte shades that are chosen by 7 iconic L’Oréal Paris ambassadors,including Aishwarya Rai,Sonam Kapoor,Freida Pinto and Blake Lively.

The Color Riche Pure Reds Collection is created with a revolutionary and innovative formula that delivers bold,luscious color that lasts for a full 6 hours,making it the ultimate beauty indulgence.The range is enriched with new Light Illum complex that delivers a rich matte effect. The Velvet Fusion capsules and Ultra Gliding Shine Oils provide smooth and silky application.Pure pigments deliver intense color and Jojoba oil gives perfect hydration up to 4 hours.

MRP: Rs.995/- for 4.2g

Read more HERE

Today I am reviewing Aishwarya’s Pure Brick, Sonam’s Pure Garnet and Frieda’s Pure Rouge..I couldn’t click the pics and swatches of the rest of the lipstick coz of the accident..I will do a separate post for the remaining shades i.e. Pure Amaranthe, Pure Vermeil, Pure Fire and Pure Scarleto.

It comes in a black square packaging with the matching colored square showing the shade inside with the ambassador’s signature over it to whom the shade is dedicated. Its easy to carry and chic, tough enough and does not break easily as was with some of the Infallible ones. I like how the bullet has the sharp tip in the front making it easier to apply on edges and curves of the lips.

Though the texture is matte, it is not uncomfortably matte or crayon like matte. It goes on smooth without any tugging. It is super duper pigmented, even the swatches took a day to go with rigorous rubbing. I love that these are matte plus moisturising, though a lip balm beneath is advisable, still its not uncomfortable on the lips.

It stays for 6-7 hours and leaves behind a strong tint which stays again 2-3 hours, it survived basic eating and drinking too. I am impressed with the staying power.

Aishwarya Rai’s Pure Brick is as named a pure warm,earthy brick red..very wearable and looks pretty as a tint too.

Sonam’s Pure Garnet is a very unique shade..its a pink based red and looks berry wine like in sunlight while a bright,vampy berry indoors.

Freida’s Pure Rouge is a true cool toned bright red, looks like MAC Ruby Woo dupe in arm swatch, but actually Ruby Woo comes up slightly orange on the lips and in pictures while this does not.

And here it is on moi..

Also, we had this amazing #LorealRedParty for the launch where Namrata Soni and her team dolled all of us and we had this amazing photographer named Rema who captured us beautifully.

Here are the shots..

I am wearing Pure Amaranthe here..just loved the shade!!

And all of us..

Credits:
Brand: L’Oreal Paris Pure Reds by Color Riche
Photographer: Rema Chaudhary
Hair & Make-Up Expert: Namrata Soni

The fact about these lipsticks are these look different on everyone..same shade would look way different on you and on someone else..each one has their favourites here. And one is bound to like 3-4 out of these 7.

My favourites are Pure Brick and Pure Amaranthe out of the 4 I have tried..would update with rest later 😀 Also Pure Garnet is a very unique shade which is a must have if you into berry shades. I do sometimes love wearing berry shades.

Overall, I would say these are just perfect in terms of pigmentation,texture,staying power,shade selection, etc..Only thing is these are a little highly priced but I am glad the quantity is 4.2g compared to the 2.5g in Infallible. Highly recommended!

Rating: 4.75/5

Have you tried the new L’Oreal Paris Color Riche Pure Reds Lipsticks yet? Your favourites?

P.S: PR Samples.Honest Review