Clinique Global Colour Artist New York based Jenna Menard has shared tips on the application of eye make up while answering interesting queries such as make the eye make up pop while wearing glasses and to avoid creasing with powder eye make up bursting some myths about powder eye make up. Please do credit her with any tips you my use.

Clinique has recently launched the All About Shadow, All About Shadow Primer for Eyes and Quickliner For Eyes Intense range for a long lasting eye make up that gives a perfect finish and definite style.

Jenna Menard, Clinique Global Colour Artist On Eye Makeup

Best tip to apply eye liner
When applying eye liner, keep it as close to your lash line and work from there. There should be no space between your lash line and the eyeliner. Using the side of a pencil allows you to apply a straighter line rather than using the tip-drag the liner along the lash line to help create a straight line.

I also love blending liners all over the lid and then using the same shade to draw that more intense line closer to your lash line. Keep sharpened if you are trying to get a precise line.

Creating a smokey eye effect

I love layering eye shadow over eyeliner in order to create dimension through different textures. Smudging a soft liner and topping with a shadow creates a smokey eye that is easy to achieve and will last throughout the day. Rather than black, I gravitate towards creating smokey eye looks with color.

Colour to compliment your eyes :

Colour is a great way to compliment your eyes. There are certain colours that will make your natural eye color pop-the same goes with certain clothes that you wear. Many people believe that black or dark eyeliner will bring out their eyes more but that is not usually the case only because it becomes overpowering and it becomes more of a distraction rather than a compliment.

·        Green -purple shades will brighten your eyes.
·        Brown- gold/bronzes work well with brown eyes

Make the eyes appear larger

Using a slightly lighter shimmer shade on the inner corners of your eye, curl your eyelashes, extend eyeliner slightly past the lash line to give the illusion of larger eyes, add bottom mascara, use a gray or brown liner shade rather than black.

Jenna’s Essentials Quad

Mistakes with the eye make up 

They are not willing to experiment or try different things. It’s easy to get stuck in a rut with your makeup. Each day try something slightly different.

If you are used to using only a beige/champagne/nude powder eye shadow try a subtle shade in a different texture. This small change will open doors for you.

A modern way to wear bright eye shadow

Using 2 various shades of a bright color and layering them to create a bright eye shadow look. You can do the same with an eyeliner and a shadow, cream shadow and a powder shadow, 2 powder shadows etc. If you feel daring try a combination of 3

Prevent eye shadow from creasing

Preparing the lid with a cream base or eye shadow primer is your best bet. Only a touch of product is needed to help with the creasing problem. It’s just as important to blend the product you are using as a primer as it is to blend the shadow that is going on top.

Women who wear glasses use shadow to make their eyes pop

Glasses paired with a strong eye is a great look. To out-power glasses, the key is making shadow visible. A light wash of one shade may not be enough. Layer a few bold colours or create a graphic shape and work those lids under the glasses.

Some of the biggest myths about powder shadows
·        Eye shadow doesn’t look good on me. Women love to say this about things they don’t know how to apply!
·        Eye shadow makes me look more tired. Select shadows in complimentary shades to your skin tone and they will make               your eyes pop.
·        Eye shadow is impossible to put on. It takes practice, so start easy.
·        Powder shadows never stay on. With the proper products and formula they will.

Great colour combinations

·        French Vanilla, Sunset Glow, Graphite (all singles)
·        Wave after Wave (duo) with Pacific Coast (single)
·        Day into Night (duo) with Peach Pop (single)
·        Starlight Starbright (duo) with At Dusk (single)
·        Jenna’s Essentials Quad: A palette that complements any shade combination.
·        Galaxy Quad: Amazing colour that can be worn individually or all together.