New Launch: Morphy Richards’ Global Range #ConversationStarters
Hi guys,
Few days ago I attended the Morphy Richards’ new launch in India. They brought their global range of products in India.
Morphy Richards is a premium kitchen and home appliances brand. They launched their global range i.e. Redefine, Prism and Total Control. Morphy Richards is known for their smart technology and innovative designs.
Mr. Shekhar Bajaj, MD, Bajaj Electricals and Mr. Anant Bajaj, JMD, Bajaj Electricals presented the new Morphy Richards range to the press and media.
Redefine is the new premium, highly innovative product group by Morphy Richards. Driven by principles of innovation and providing exceptional quality, the range is designed to fulfil your need for brilliantly performing products that have equal aesthetic prowess. The USP of the range is the Intelligent ThermoGlass technology that allows you to clearly see your bread being toasted/water being boiled to perfection. I absolutely loved the see through toaster, it definitely is a conversation starter at your home 😀
Prism collection is a leading iconic design piece for those who do not worry about going against the crowd. The USP of the range is the most striking design with textured finish and vibrant colors and design which is sure to make a statement in your kitchen. Prism collection has to be my favourite in terms of looks. Bright yellow and red toasters and kettles can make any kitchen look strikingly beautiful!
The smartest amongst the lot is the Total Control Collection which has a range of products enabling you to prepare food just the way you like it. It uses Smart Response Technology which intelligently controls the motor in a variety of ways, providing the right level of power regardless of the mixture. It will enable you to effortlessly prepare everything from soups and sauces, pestos and cakes delivering exactly the right amount of power as and when you need it. Total Control range is quite multi-functional, one device can be used for a number of uses and for making varied dishes.
All the devices were presented beautifully with the yummy food around and we clicked number of pictures. The whole set up was beautiful!
We also saw Chef Rushina Ghildiyal use all of the appliances in a demo later on. From the soup maker to the stand mixer, toaster, kettle and the table blender (which you do not need to hold from the top, it’s hands free!) The best part about the toaster is that you can do 4 slices together and each side i.e. 2 can be kept at a different setting according to how you like your toast, light or crisp. The stand mixer for dough and soup maker are also very time saving, as you just add in the ingredients, set the time and go about finishing your other work.
We were divided into two teams and we used the appliances ourselves and had 3-4 different activities to do. Beating eggs, making mocktails and smoothies, toasting bread, we did it all. Our team won 😀
Priced between Rs. 6,000 to Rs. 30,000 these products will be made available in the Indian market starting first week of September. They are available for pre-order already.
I am definitely looking forward to it. What about you? Did you like the range? Let me know your favourite in the comments below.