Tag Archives: Lakme Eyeconic Kajal

Lakme Kareena Eyeconic Brown Haze Look

Lakmé presents 5 D.I.Y. looks with the new Eyeconic shades

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Be Eyeconic, everyday!

Lakmé presents five D.I.Y. looks with the new Eyeconic shades

This summer, give your black kajal a break! Let your eyes be the focus as you go Eyeconic in color with five brand new looks from Lakmé. The all new Lakmé Eyeconic in shades of White, Green, Grey, Brown, and Blue let you give a twist to your traditional ‘Black’ eyes, making them look bigger and more dramatic. With the new range by your side, you can go from natural earthy eyes during the day to totally mesmerizing smokey eyes at night.

Each Eyeconic shade by Lakmé is easy to apply and requires zero maintenance, just like your regular black kajal. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It is dermatologically tested and is safe to apply with its two-way retractable twist-up format.

Created in collaboration with Daniel Bauer, Lakmé Make-up Expert, the five unique looks have been demonstrated through the gorgeous Kareena Kapoor. True to their name, ‘White Intervention’, ‘Divine in Green’, ‘Grey Goddess’, ‘Brown Haze and ‘Bolt of Blue’ will make sure that this summer, all attention stays on your eyes!.

So get set to reinvent yourself every day!

Lakmé Eyeconic White intervention: A dash of white on the waterline creates the illusion of bigger eyes, making it an uber chic look for women who embrace that perfect blend of profession and high-fashion.

White Intervention

Lakmé Eyeconic Divine in Green: A classic winged look that adds a dash of color to your eyes, giving you the perfect refreshing look for an evening out with friends.

Divine in Green

Lakmé Eyeconic Grey Goddess: An edgy alternative to black, this new look is charismatic and will make you dazzle at night.

Grey Goddess

Lakmé Eyeconic Brown Haze: Glam up your evenings with this versatile look that exudes elegance and grace while recreating a soft brown smokey eye.

Brown Haze

Lakmé Eyeconic Bolt of Blue: Got a night out? This no fuss liner look will make your eyes look mystical while adding drama to your overall persona.

Bolt of Blue

Grab your favorite Lakmé Eyeconic shade at Rs.250/- from the nearest beauty counter across India.

I loved the Brown Haze look the most followed by Divine in Green..and these also are my favorites out of the Eyeconic lot..check out the review and swatches of all Lakme Eyeconic shades HERE.

Which look did you like the most ?

How to use Lakme Eyeconic White Kajal

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How to use Lakme Eyeconic White Kajal
From Snow White in fairytales, Megan Fox in Hollywood to the sexy Bollywood diva Kareena Kapoor everyone is in on a new beauty secret- White!. This new colour trend has made its way from runways and fairytales to mainstream make-up routines the world over. It is a shade that helps achieve a range of looks from ‘sexy siren’ to ‘subtle princess’ with a single stroke of the pencil. The new range of kajal pencils by Lakme Eyeconic includes the unmissable white kajal that marks a new dawn in eye-styling. The unconventional Eyeconic White also allows you to experiment with your style and wardrobe and challenge yourself to be adventurous everyday. For generations, the black kohl has ruled the make-up box of every contemporary Indian woman with its ability to quickly brighten the eyes with minimal fuss. Now it’s time to break that code and widen the gaze by adding white to your make-up essentials. 
Here are a few quick tips to add some adventure to your eyes.
Tip #1: Highlight the Inner Corner

Use white eyeliner to highlight the inside corner of your eyes. Starting from the corner, fan out about a centimeter on the top and bottom lid. This will make your eyes brighter and very captivating..
Tip #2: Layers of Color
Produce a white line of your top lid twice as thick as you would normally apply a black kajal. Next, apply black or brown liner on top of it with a line about half as thick. This will create a double eyeliner look that makes your eyes stand outwith a little drama.
Tips #3: Under Your Brows To Highlight Your Brow Bone

Use the Lakme Eyeconic White kajal to accentuate your eyes by highlighting your brow bone. This can be done with simple sweeps underneath the brow then smudging it along the brow bone.
Check out the review and swatches HERE

Lakme Eyeconic Kajal Green, Blue, Brown, White Review, Swatches

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Lakme Eyeconic Kajal Green, Blue, Brown,White Review, Swatches
If you follow me my facebook and/or twitter..you would be knowing how I got the box torn from one side..and the pen drive was missing..
 
And instead of the grey, I got two green shades..
 
So lets review the four I have..
What the Company claims: Reinvent your everyday look with the all new Lakme Eyeconic White. With a deep colored stroke in an easy twist up format, it gives your eyes a long-lasting, Eyeconic look throughout the day.Smudge proof, water proof and dermatologically tested; Lakme’s Eyeconic White accentuates your eyes and makes them look bigger and brighter.

Key Features:

Smudge proof
Water Proof, Lasts up to 10 hrs
Safe for eyes
Convenient Twist- up format
 
MRP: Rs.250/- for 1.3g


It comes in the same retractable kajal packaging as Lakme Eyeconic in Black or other kajals in the market..its a tough competition in kajals category, I tell you..

 
White is a pure white shade
 
Brown is a dark chocolate brown
 
Green is a deep forest green
 
Blue is a light forest green (?) (I have no idea why the blue is a green..Lakme has released blue which is almost similar to the green..just a tad bit lighter..I had first thought I got three greens..but it was named blue..and when I saw online, I found that their blue is just like the green..I wish it was a navy blue or a nice peacock or turquoise blue..why the same blue as green, Lakme ?)

Anyways, so here you see only white and brown different..and two similar greens :p

T-B: Brown, Blue, Green, White

These are so super soft..these just break ! Two of the pencils’ tips broke while swatching..and again while trying..I have no idea why these are so soft..do they need to be kept in fridge or something ? It is as it is quite cold..this is only leading to product wastage..and after breaking the tip again and again, you will be hardly left with any product :/

One has to be super careful with this..
 
These do glide on smoothly and are too soft..no tugging or pulling..pigmentation is quite good too..
 
They stay on for 7-8 hours on my upper lashline and for 4-5 hours on my waterline..there was not much smudging..but just that they collect at the edges of the eye..but no raccoon eyes issue..
 
White looks too stark white..I prefer nudes on my waterline..I like using the white in the inner corners of the eyes..
Here I have used brown on my upper and lower lashline and waterline and white slightly in the inner corners..


I like the green one too..

Overall, I would say these are new in the market and colored kajals are a nice thing to have..and budget friendly too..only issue is too much product wastage..and not many shade options..
 
I would recommend the Green and Brown ! And if you like using white on the waterline..White too..
 
Rating:

Quality: 3.75/5
Value for money: 4/5
Availability: 4/5

Overall Rating: 3.75/5

Would I buy it again: Yes..may be the Brown and Green..and other shades, if they come out with them..How I wish they do..

P.S: I am loving the songs ‘Ye Kudi Badi Drama Queen Hai’ and ‘Tune Maari Entry toh Dil Me Baji Ghantiya Re Tang Tang’ 😀 Do you like them too ? Soo catchy !
 
Have you tried the new Lakme Eyeconic Colored Kajal ?
 
P.S: PR Samples. Honest Review.

Lakme Presents 5 New Shades in Eyeconic Kajal

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Lakme Presents New Eyeconic White and 4 other shades of Eyeconic Kajal

GO EYECONIC WITH WHITE
BREAK THE CODES WITH WHITE ON YOUR EYES THIS NEW YEAR

LAKME LAUNCHES 5 NEW SHADES IN THE EYECONIC KAJAL PORTFOLIO

After the phenomenal success of Lakmé Eyeconic Black Kajal, Lakmé brings home yet another international trend in the form of Lakmé Eyeconic White- an innovation that’s likely to break all codes of traditional kajal usage’. For years, the black kajal has remained an integral part of an Indian woman’s beauty regime, but the new Lakmé Eyeconic White promises to change the game for eye make-up. Spotted at several runways internationally this is a first of its kind introduction by Lakmé in India. Along with white, Lakmé also introduces four must-have shades of brown, blue, grey and green to the Eyeconic collection.

The Eyeconic shades by Lakmé are easy to apply and require zero maintenance, just like your regular black. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It is dermatologically tested and is safe to apply with its two-way retractable twist-up format.

Talking about this new high-performance product, Arun Srinivas, VP Skin Care and Makeup, Lakmé says, “Indian women love to accentuate their eyes and the kajal remains an irreplaceable favourite. The success of Eyeconic Black encouraged us to look beyond the ordinary and we realize that our consumers are looking for subtle yet strong beauty statements that can enhance their overall look. Bearing this in mind, we now introduce the Eyeconic White – first of its kind innovation with a unique white packaging along with four more interesting shades that will take eye makeup to a new direction altogether.”

Speaking about the outstanding looks created for Eyeconic’s new range, Natasha Nischol, Lakmé Make-up Expert mentions, “The new range of Eyeconic is extremely unique and promising. White is an exciting color for the eyes, which can be used in the waterline to open up your eyes, or in the inner corners for the hint of brightness. Alternately you could also use it on the upper eye lids alone or with another color for a more dramatic effect. We have crafted some amazing looks with Kareena Kapoor to showcase the potential of this unusual color. Each color from the range is very unique and thoughtfully chosen to suit the Indian skin type. As a make-up professional, I am confident that this launch will surely create waves in the beauty and fashion scene in India.”

To get you started, Natasha Nischol has shared a cheat sheet with some quick eye looks to help you perfect the ‘white eye look’ this season.

Check out the ad here..

Shades of Lakme Eyeconic Kajal are priced at Rs 250 (0.35 gm) and will be available at all leading beauty stores starting 21st December 2013.

 I personally would have loved a nude shade too ! How I wish they had added a nude..I prefer the softer nude on waterline than the stark white..

But I am quite excited to try out the brown and green..and I also want a purple ! :/

New Lakmé Eyeconic Kajal and Mascara

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Get iconic eyes everyday with the new Lakmé Eyeconic Kajal and Mascara

Indian women are blessed with gorgeous deep set eyes and to help highlight this feature, Lakmé has launched Lakmé Eyeconic – a revolutionary range consisting of kajal and mascara. The new Eyeconic Kajal by Lakmé is literally iconic as all you need is one sweep of kajal and it lasts for 10 hours. The product is waterproof, it doesn’t smudge and it is even safe for the eyes since it is dermatologist tested. Complete your look with lots of Eyeconic Curling Mascara. The mascara gives the eyes an intense black finish and comes equipped with a curling brush that helps give curves to your lashes. It is also enriched with D-Panthenol – a moisturizer which keeps lashes soft and smooth. The product makes the eyes look brighter and adds a perfect sparkle to your entire look.

The Eyeconic kajal and mascara by Lakmé forms the perfect combination in creating a look that is sure to get you noticed! You can now transform your look from drab to fab with just a little kajal and a hint of some mascara.

The Lakmé Eyeconic kajal is priced at Rs. 199 and the Lakmé Eyeconic mascara is priced at Rs. 250

I guess its the Lakme’s answer to Mayebelline Colossal Kajal..coz the Kohl Ultimate is at a higher range..and mascara at 250 is quite reasonable..answer to Maybelline Hyper Curl ?

I hope it is indeed waterproof and smudge proof..lets see 🙂