Some of the best photographers, models and makeup artists come together at beauty product photo shoots. The culminating product is the campaign image, that speaks for everything the product can achieve and more. We took a look at some of our favourite beauty campaigns in the recent past and the makeup lessons we learned from them.
Monochrome magnets
At first glance, it doesn’t look like much but the monochromatic look is the epitome of effortless beauty. Deepika Padukone for Neutrogena Fine Fairness cream, Sonakshi Sinha for Pantene and Brazilian model Isabeli Fontana for Estee Lauder Sensuous Nude Fragrance show us how to indulge in this natural yet glamourous look. Padukone went with peach shade for her eyes and lips while Fontana went the bronze-nude route. For the monochromatic look to work, make sure your brows and lashes stand out with a little help from brow powder and a lengthening mascara.
Match your lip colour with your nail laquer
Halle Berry for Revlon Heavenly Metals Collection teaches us a fun idea of matching our eye makeup with our nails. The hint of silver eye shadow on the inner corners of the eyes pairs easily with the flash of silver on her nails.
Vogue.in tip: Try the same technique with gold or bronze shades for a warm take on silver.
Bigger brighter eyes
The lipstick on Kate Winslet is gorgeous but what drew our attention was the eye makeup in this campaign for Lancome L’Absolu Nu Lipsticks. Note how the makeup artist has lined Winslet’s entire upper lash line with a soft black eye shadow but only the outer half along the lower lash line. Its an insider’s secret for making your eyes look bigger. A flesh toned pencil eyeliner along the water line brightens up the eyes.
A game of balance
In the campaign for Shiseido Shimmering Rouge Lipsticks, model Raquel Zimmerman is shown wearing a shocking purple (shade – RS 308 Iron Maiden) on her lips. Its almost the only pop of colour on her face. The eyes are toned down with a gleaming champagne shade. For a similar look try Shiseido Cream Eyeshadow – lemon sugar.
On similar lines is the Guerlain Terra Inca campaign featuring model Natalia Vodianova. Her bold bronze and blue eye makeup is paired with a touch of soft pink gloss on the lips. We think its a great look for a fun day out in the sun.
Winging it
The wing is an easy way to glam up your eye makeup routine. Pair it with a smokey eye like Aishwarya Rai Bachchan in this campaign for L’Oreal Paris Total Repair 5 Serum. Or try the mini wing, paired with bronze eyeshadow as seen in the Chambor Jewels campaign.
I loved the makeup in Lancome, Guerlain, Shisheido and Chambor campaigns. Dont you think the model’s eyes in the Chambor campaign are looking awesome..I loved the mini wing,dark kohl and lots of mascara !
Which is your favorite look ? Or something you would love doing ?
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