Tag Archives: new launches

Colorbar’s latest launch – Get-The-Look Makeup Kit

Colorbar’s latest launch – Get-The-Look Makeup Kit

GET THE LOOK MAKE UP KIT

This season does not resist yourself in looking stunning, ravishing and bewitching.  Get ready in the hottest shades of the season with  “Get-The-Look Makeup Kit”. This easy to use and handy kit gives you convenience of creating a range of looks anywhere and anytime. It  comes with 2 high payoff blushers, perfect match pressed powder and 4 baked eye shadows. Highlight, contour and accentuate your eyes and cheeks with these high payoff, multi pigmented baked eye shadows and blusher and finish off with a face powder for a flawless finish. To give ease of application on the go, kit also contains high quality sponge and brushes.

Priced at INR 1750/- Get-The-Look Makeup Kit is a perfect gift this season.It is available in three varying color families- Alluring Beauty (inspired by ethereal shades), Dripping Innocence (inspired by earth and sky tones) and Admiring Gaze (inspired by vibrant colors). The kit comes in a stylish black case with a mirror on its closing flap so you can look at your work of art anytime. All pigments are coated with emollients and infused with long-wearing ingredients to give an all day fresh look. The long-lasting face powder creates a smooth, flawless finish from a.m. to late hours.

About Colorbar: Colorbar is a leading color cosmetics and make-up brand that adds glamour to women’s avant garde beauty needs. Its exclusive, high-end formulations and product lines are manufactured at prestigious manufacturing facilities across Greece, Italy, France and Germany. Colorbar formulations are benchmarked against the leading prestige brands of the world. Colorbar considers every woman as unique – with a distinct personality and style, who uses an exclusive selection of colors to express her individuality. This inspiration lies at the heart of Colorbar’s interesting and contemporary color palette.

Lip Liners from the Lakmé 9to5 range: New Launch

Now Lip Liners from the Lakmé 9to5 range

Exciting new Lip Liners for those perfectly luscious lips

After a successful launch a few months ago, Lakmé 9 to 5, now adds lip liners to its kitty of office styling products. Providing a longer lasting professional finish for perfectly defined lips, this new addition comes in six subtle shades best suited for daily office wear. The Lakmé 9 to 5 Lip Liners glide smoothly on the lips providing a satiny texture.

Dermatologically approved, these lip liners contain a waterproof, long-lasting formula that gives you luscious looking lips all day long.

Available in six shades: Brick Rose, Beige Pink, Boardroom Brown, Pink Blush, Red Carpet and Fine Wine

Priced at: Rs. 375/-

So make sure your office-styling kit is complete with this new addition in the Lakmé 9to5 range.

Beige Pink and Pink Blush sound good to me..

Which one do you fancy ?

New Launches: TRESemmé Hair Masques and Oriflame Studio Artist Cream Blush

New Launches: Oriflame Beauty Studio Artist Cream Blush and TRESemmé Hair Masques

TRESemmé Presents Its Latest Innovation – TRESemmé Hair Masques

Since its inception, TRESemmé has always been driven by a simple truth; every woman deserves to look fabulous, like she may have just stepped out of a salon. Continuing this passion   TRESemmé introduces its latest innovations this year – TRESemmé Anti Breakage Masque and TRESemmé Smooth and Shine Masque. Specially designed for women seeking healthy looking, manageable and shiny hair; these masques are used by hair stylists all over the world.  The two new variants promise to pamper your hair to give it a beautiful nourished look for a salon looking hair at home!

TRESemmé hair masques are formulated keeping in mind every woman’s intrinsic desire to look and feel gorgeous every day. Smooth and Shine masque is infused with Vitamin and silk protein  that nourishes and conditions your hair; Anti Breakage masque with Amino-Vitamin Complex  reduces hair breakage resulting in more manageable hair. TRESemmé hair masques’ intense conditioning properties make hair softer, smoother and more manageable, making it a must have this season.

TRESemmé Anti Breakage Masque: This intensive treatment with Amino-Vitamin Complex deeply moisturizes and nourishes damaged hair to reduce hair breakage. Experience the difference with just one use for smooth, healthy-looking and strong hair.

How it works:

This masque works wonders to help restore and give moisturized look to over-processed and rough hair textures
You can use daily: it doesn’t build up or weigh down the hair
Use to rejuvenate and protect against hair breakage.

How to use:

Always start with TRESemmé Hairfall Defense Shampoo
Apply a generous amount, distributing evenly from the mid-lengths to ends.
Leave on for 3-5 minutes and rinse thoroughly.
Use at least once a week after shampooing for smooth, healthy looking and strong hair.

Price: Rs 360 for 180 ml

TRESemmé Smooth and Shine Masque: An intense conditioning formula especially designed for frizzy and unmanageable hair. The mask with vitamin and silk protein intensely conditions hair by replenishing the moisture from deep within to help tame frizz for softer, smoother hair that shines.

How it works:

Penetrates deeply to transform frizz into silky soft & manageable hair
Intensely conditions to calm frizz and helps smoothing unruly hair
Leaves your hair looking salon-smooth

How to use:

Always start with TRESemmé Smooth and shine Shampoo
Apply a generous amount, distributing evenly from the mid-lengths to ends
Leave on for 3-5 minutes and rinse thoroughly
Use at least once a week after shampooing for smooth, healthy looking and strong hair

Price: Rs 360 for 180 ml

Shine out this Diwali with Oriflame Beauty Studio Artist Cream Blush
~With IllumaFlair Complex for Soft Focus Effect~

Oriflame Beauty Studio Artist Cream Blush

The festive season brings to fore the spirit of cheer and togetherness, and these celebrations are incomplete without looking good and feeling special.

This Diwali, give your cheeks a natural wash of colour with Oriflame Beauty Studio Artist Cream Blush.

Famed for its long lasting properties and easy application, the cream blush is a must have makeup item in your beauty kit.

The weightless formula of the blush blends easily into skin while the creamy texture sculpts and highlights the cheeks to give a healthy glow. Comprising light reflecting Illuma Flair Complex, the cream blush provides a buildable colour while creating soft- focus effect in any light.

Available in three vivacious shades of soft peach, pink glow and sheer berry, Oriflame Beauty Studio Artist Cream Blush gives a radiant shine without looking oily.

So flaunt your well defined cheekbones and be festive picture ready with Oriflame Beauty Studio Artist Cream Blush.

Price: Rs. 549/- (Launch Offer: Rs.399/-)

What are you keen on trying ? I am liking the sound of both 😀

L’oreal paris Goes Poptastic !

L’oreal paris Goes Poptastic !

L’Oréal Paris goes outrageously POP and launches the Poptastic collection for a touch of flamboyant color, new from Paris!

What makes the POPTASTIC collection so awesome?

  


It’s outrageously colorful, it’s outrageously POP.  Rock your beauty must haves for this season with glamorous hot shades from the latest Poptastic Collection by L’Oréal Paris. This collection is the perfect way to completely jazz up your beauty wardrobe. L’Oréal Paris introduces a set of products that will add that extra element of oomph with fun colors and exciting prints so you can live life on the brighter side!

The Poptastic collection has something for everyone. Indulge in the latest shades from the Color Riche Le Vernis for your nails, Glamshine Balmy Gloss for a luscious pout and the Color Riche Eye Pallette to add that extra sparkle to your eyes! With happy hues like pinks, corals, blues and tangerine, you can go bold and funky by sporting a new bright look every day.

Lancôme Launches Teint Visionnaire and Visionnaire Yeux

Lancôme Launches Teint Visionnaire and Visionnaire Yeux

TEINT VISIONNAIRE

New vision of high perfection: Beyond complexion perfection, to skin perfection
Today, women’s demands go beyond instant make-up results alone. Women are also seeking products to be able to visibly improve skin quality.

Ever attentive to their expectations, Lancôme invents the first ever ultra-perfecting foundation that creates an instantly flawless complexion whilst visibly transforming skin within 4 weeks. Teint Visionnaire: a synergy of science and expertise from Lancôme’s make-up experts.

For the first time, two complementary expert steps are blended in a single product, to reconcile perfect coverage and a natural, no-compromise result available in 12 shades of tone-to-tone corrector + perfecting foundation.

Step 1: Targeted high-coverage corrector
The lid compartment contains an easy-to-work corrector enriched with vitamin CG, known for its brightening action. Apply locally to instantly correct dark spots, under-eye circles and any other imperfections. This high-coverage texture need only be applied to areas in need of correction.

Step 2: Complexion perfecting foundation
For a perfect complexion with a natural finish over the entire face, this fluid flawlessly harmonises the complexion whilst remaining extremely light for a fine, weightless make-up result. It evens out skin without accentuating pores, wrinkles or fine lines. Enriched with [LR 2412], the “perfect skin” molecule, it works day after day to smooth wrinkles and refine pores, recreating truly beautiful skin.

Two fundamental products with two complementary textures, for the ideal balance between high coverage and a natural finish, as well as between make-up and skincare.

Groundbreaking dual benefits: instantly, 100% perfect complexion and visibly improved skin quality, day after day.

1- EXPERTISE: FOUNDATION/CORRECTOR

Teint Visionnaire offers two expert tone-to-tone textures to reconcile optimum correction with a natural finish:

High-coverage local texture
Its creamy texture hugs skin, melting in perfectly to soften dark spots, under-eye circles, redness and imperfections. Apply in a targeted manner using the fingertip or a concealer brush for coverage and hold in perfect harmony with skin.

Natural uniformity all-over texture
Fine and light, this fluid formula offers the uniformity of a foundation empowered by the perfecting power of skincare. With its groundbreaking architecture, this formula instantly evens out and corrects the complexion without ever emphasising wrinkles or pores.

Focus on formulation feats

The formulation secret behind the Teint Visionnaire corrector lies in the subtle balance of its various components. The corrector formula unites flawless coverage and long-wear hold with an incredibly refined texture:

1. A blend of polar oils and transparent polymers
Traditionally used in lipstick formulas to enhance and reveal their pigments, the polar oils have the unique quality of improving pigment dispersal for ultra-uniform coverage. They are combined with transparent polymers which provide adhesion in line with the desired make-up result.

2. A groundbreaking fillers duo for unrivalled refinement
The secret behind the corrector’s feather-light feel lies in the association of 2 complementary fillers: lamellar fillers for greater uniformity and coverage and incredibly light spherical fillers, ensuring the formula’s lightness and refinement.
This unique corrector with ultimate long-wear hold is designed to layer flawlessly beneath the fluid perfecting foundation.

At the heart of Teint Visionnaire’s perfecting foundation, two formulation innovations offering natural flawless coverage:

1. V-Pigments Complex
A micronized pigment complex so refined it guarantees a uniform, build-up-free make-up result. An innovative technique offering optimum coverage without accentuating flaws.

2. V-Oil Complex
The secret behind the perfecting foundation formula: a meticulously selected blend of oils with complementary actions for improved skin hold and regular pigment dispersal. The make-up film perfectly hugs skin’s surface for supreme comfort: it masks both pores and wrinkles without ever drawing attention to them. Coverage is flawless yet feather-light.
9 tone-to-tone fluids – 9 targeted correctors

Teint Visionnare had to rise to a further challenge: finding the perfect match between the corrector shades (available in 9 shades versus the usual three) and those of the fluid for a tone-to-tone make-up result. A formidable feat for two textures with different formulas spanning a rich palette of 9 shades.

9 duos devised and developed to suit women across the globe, whatever their skin colour: a universal promise at the heart of the Lancôme brand since the “Women of Color” adventure began. Our Laboratories carried out a study on 6,000 complexions across the world representing the different skin tone colours of women from over 21 countries. Result: 9 judiciously crafted and ideally balanced shades, perfectly suited to the specific needs of women of every colour.

2- PERFECTING SKIN, DAY AFTER DAY

A flawless complexion is essential for a perfect skin. That’s why Teint Visionnaire offers an instantly perfect complexion, but also enhances skin’s beauty from 4 weeks.

Unique skincare efficacy
Incorporated within a fluid SPF 20 formula, the prodigious [LR 2412] molecule offers skin all the efficacy* of a “dermo-cosmetic” active ingredient. Acting on 12 age markers, it evenly sinks into the skin. Fine lines, pores and irregularities are visibly corrected.
Skin is triggered to recreate brand new skin substance.
The targeted high-coverage corrector from Teint Visionnaire contains a stable form of vitamin C – vitamin CG – known for its activity on brightening dark spot. This corrector is thus more than a mere concealer as it instantly camouflages dark spots, under-eye circles and skin-pigment irregularities.

Skin is genuinely transformed in 4 weeks
Day after day, Teint Visionnaire visibly metamorphoses skin, improving its quality. After 4 weeks, on bare skin, imperfections, dark spots and wrinkles are corrected**, revealing skin that is perfectly smooth, even and infused with light. Skin is truly transformed.

A technological feat: [LR 2412]
[LR 2412] is a molecule derived from jasmonic acid, a plant-derived molecule that activates skin’s defences and healing. 10 years of research were needed for our Laboratories to develop [LR 2412], today protected by 20 patents. What makes it so unique? Its ability for “auto-diffusion”, triggering a cascade of micro-transformations within the skin.

Visionnaire Yeux



THE SEARCH FOR PERFECT EYES

Today’s women have three major concerns regarding their eye contour area, which may lead them to consider a cosmetic procedure:
Dark circles: these are not only linked to our genetic heritage. Stress, diet and pollution can darken the eye area.
Wrinkles: expression lines,age-related lines… This area is often the first to be affected by creased skin.
A lack of evenness: a skin texture marked by irregularities of colour and texture.

Lancôme has created Visionnaire Yeux, Advanced Eye Contour Perfecting Corrector: the first three-in-one advanced corrector with LR 2412 that targets these three major eye contour concernsto correct, brighten and smooth the eye area, delivering a long-term action on the skin as well as a visible action on the appearance of dark circles in under a minute.

EYE PERFECTION

LR2412 – the secret of Visionnaire – used for the first time in eye contour care
Visionnaire Yeux is the first eye contour care to incorporate LR2412,for high performance combined with uncompromising tolerance, suitable for all skin types, even sensitive.

Dark circle correction: immediate and long-term effectiveness

Visionnaire Yeux,Advanced Eye Contour Perfecting Corrector’s formula benefits from new-generation optical technology exclusive to the L’Oréal Group.Invisible dark-circle-correcting pigments encapsulated in a skincare formula release their powerful action on contact with the skin. Unique technology that creates instantly brighter eyes for all women, whatever their skin tone.
The formula, composedof Haloxyl™and caffeine, offers spectacular results. It has been clinically proven:week after week, dark circles fade away. A 26% improvement in their colour and 8% reduction in their sizeare observed after four weeks*.
*Clinical scoring – 52 Asian women – 4 weeks

Visionnaire Yeux, Advanced Eye Contour Perfecting Corrector’s effectiveness is confirmed and appreciated by the participants in the studies.

                                                                                       After 4 weeks*

Dark circles appear reduced                                                           87%
Fine lines appear reduced, as if smoothed                                           88%
Wrinkles look reduced, as if smoothed                                              88%
The skin texture of the eye contour area looks refined                            83%
The colour of the eye area looks more even                                         87%
*Self-assessment–Percentage satisfaction – 52 Asian women – 4 weeks


With Visionnaire Yeux, Advanced Eye Contour Perfecting Corrector, dark circles and imperfections are reduced to give brighter, rejuvenated eyes.

THE VISIONNAIRE YEUX APPLICATION RITUAL

  Application of the formula

Put Visionnaire Yeux in the ON position. Gently press the tube to release the formula. Apply a grain-of-rice-sized amount of product underneath the eye and on the eyelid with the smooth part of the applicator.

  Massage

Put Visionnaire Yeux in the OFF position. With the smooth part of the applicator, massage in the formula, making diagonal movementsfrom the inner corner of the eye to the crow’s feet and templesto target dark circles and wrinkles.

  Final touch

Smooth the remaining formula with the fingertips. The eye area immediately looks more even and the skin texture appears smoothed.

New Clinique All About Shadow

Lavish Lids with Intense Colour and Long Wear.

New Clinique All About Shadow

Women want eye colour with pop that takes seconds to apply, but lasts all day without fading away. Introducing All About Shadow, a dramatic new offering from Clinique.

Black Honey

Form and function provide a rich colour payoff in a single stroke.
A luxurious new eye shadow in a rich creamy formula, All About Shadow delivers high density pigment and intense colour payoff in a single smooth stroke with long-wearing benefits.  Special Fusion Layering and Variable Milling technologies create a lush, creamy application that makes lids appear smoother while delivering rich, true-colour intensity.

A blend of good-for-your-skin ingredients including Astrocaryum Murumuru Seed Butter and Vitamin E creates the ultimate creamy and silky powder texture. The smooth formula glides on easily and stays put throughout the day. Available in all finishes, from soft matte to high shimmer, All About Shadow is offered in singles, duos and quads. Eye shadow looks from day to night and natural to bold can now be easily achieved.

Like Mink

An inspiring palette of colours that wow.
Available in a broad range of on-trend colours ranging from Nudes, Goldens to Greens, Pinks, and Blues and Violets, All About Shadow offers options for every age, skin tone and style.

Singles: Applied in a variety of ways, from a wash of colour all over lids, or layered with other shades to create a truly customized look.

Duos: Two complimentary light and deep shades paired together for application made easy. Apply a single shade all over the lid, or add the deeper shade in the crease to create a smoky look.

Going Steady
Jenna’s Essentials

Quads: A gorgeous grouping of four hues offers the most versatile and dramatic look. The silver compact includes application instructions making it easy to achieve a variety of looks from subtle daytime to dynamic evening.

To add more intensity to any eye look, Clinique’s top-selling Quickliner for Eyes Intense builds definition while lasting from day to night. This ultimate eye liner provides non-fading, long-wearing colour with a smooth, liquid-liner-like payoff that sets for 12 hours.  Available in three six new shades; Intense Truffle, Intense Peridot and Intense Peacock.

Details:
Clinique’s new All About Shadow is ophthalmologist tested and safe to use on even the most sensitive skin and eyes.

Available at Clinique stores in India from September 2013 onwards.
All About Shadow Singles                             INR 1,320/-
All About Shadow Duos                                INR 1,650/-
All About Shadow Quad                                INR 2,150/-

I love Black Honey, At Dusk in Singles, Like Link, Sand Dunes in Duos and Going Steady, Jenna’s Essentials in the Quads…

Which are your favorites ?

The Body Shop Vineyard Peach Range

Heavenly Feel of Peachy Soft Skin: The Special Edition Vineyard Peach Range

Special Edition Vineyard Peach is Back

Life’s a Peach!

You asked us for it back… and we just couldn’t disappoint. Special Edition Vineyard Peach has returned by popular demand. Now that’s just peachy.

You Love It!
This delectably indulgent body care collection quickly became one of our global best-sellers. And after receiving worldwide requests for its return, we knew Special Edition Vineyard Peach had to make a comeback just in time for summer.

Peachy Soft
Bursting with precious peach kernel oil, Special Edition Vineyard Peach is a sweet delight for the senses. Its juicy fragrance, like freshly picked peaches, will transport you to the sun-kissed slopes of the Mediterranean where deliciously juicy fruit grow in abundance. And thanks to 24 hours of thirst-quenching moisture in our Special Edition Vineyard Peach Body Butter, you can enjoy the heavenly feel of peachy soft, velvety smooth skin all day long. Bliss!

Body Lotion MRP Rs 595


This lovely light lotion sinks straight in. Use daily for skin that feels soft and smells divine.

Shower Gel MRP Rs 395
Revel in the feel-good peachy fragrance as you lather up with our nondrying, soap-free shower gel.

Body Scrub MRP Rs 995


Scrub up! Containing ground peach seeds, this gentle exfoliator leaves skin silky smooth, soft and lightly scented.


Body Butter MRP Rs 995


We think our velvety, creamy Body Butter is perfectly peachy-keen! Apply all over for 24 hours of deep moisturisation and peachy-soft skin.

The Heart Inside
The Special Edition Vineyard Peach range contains nine different Community Fair Trade ingredients,
sourced from around the world. Thanks to our Community Fair Trade programme, we positively
impact the lives of over 300,000 people and their communities every year.

Elle 18 announces the stylish new range of make-up products

Look your best, at all times‎ with Elle 18!

Elle 18 announces the stylish new range of make-up products

Be dramatic and cool. Stand out and get noticed with Elle 18’s all new make-up range. For the first time ever, this iconic youth brand launches an entire range from glamorous lip balms, eyeliners to face-make up, making it the perfect pick for trend setters around the country.  Elle 18’s new range is sure to be ‘the go to’ beauty mantra for all young fashionistas.

The fashionable new range comprises of a Glow Foundation, Glow Compact, Colour pop liners and a Juicy Lip balm that gives young divas the power to shed their inhibitions and look their gorgeous best.

Now make every day at college memorable by heightening the drama quotient in your beauty regime with juicy lips, flawless glowing face and a pop of color on the eyes only with Elle 18.

The ever stylish youth icon, Anushka Sharma, is the brand ambassador for the brand.

The hot new collection comprises of:-

The Juicy Lip Balm

A lip balm is the quintessential beauty must have for the young woman of today.  The Elle 18 Juicy Balm is a non-sticky balm with Vitamin E, Olive, oil and Jojoba oil to ensure nourishing, soft and smooth lips.  The juicy lip balm is the perfect combination of colour and care to ensure you have lip smacking pouts always.

Price: Rs. 110 (9 ml)

Shades: Pink, Red, Mauve, Berry, Beige and Peach

The Glow Foundation

An every-day silky delicate texture foundation with SPF 8 and fragments of a gentle moisturizer that blends into your  skin to give a bright radiant finish and is available in 4 shades. The glow foundation is your instant beauty fix right before your class presentation, college fest or even a simple party in the evening.

Price: Rs. 150 (30 ml)

Shades: Pearl, Coral, Marble and Shell

The Glow Compact

The Matte Compact is slim and easy to carry and it smoothens and moisturizes the skin at the same time protecting it from pollution. Whether it’s a party you are excited to go to or the college fest you want to be part of, the Glow Compact gives you that extra ‘oomph’ to dazzle everyone with your radiance.

Price: Rs. 150 (9 gm)

Shades: Pearl, Coral, Marble and Shell

The Elle 18 Colour Pop Liner

Four new exciting shades have been added to the Colour Pop range to ensure that you never face a dull day in college. Brighten your eyes with these magnificent tones and wink your way to an A on your next assignment.

Price: Rs. 75 (5 ml)

Shades: Green, Brown, Grey and Blue

Be it a date with the new boy in class or the start of a fresh year; prepare your college kitty with the new Elle 18 product range to ensure you are at your gorgeous best every moment of your life!

Commenting on the launch Arun Srinivas, Vice President, Skincare and Makeup at Hindustan Unilever Limited said, “Elle 18 as a brand has constantly re-invented its style and beauty mantra to cater to the changing taste of the Indian youth.  With the launch of this new range, Elle 18 now completes the vanity case every young Indian girl would love to possess.”

Are you excited about trying anything from this new Elle 18 launches ?

Estee Lauder Introduces New Pure Color Cello Shots

ESTĒE LAUDER INTRODUCES NEW PURE COLOR CELLO SHOTS

A playful collection that blushes cheeks and washes lips with a shot of
cellophane-sheer gel color

“This season, I’ve been working a lot with what I call “acqua color”.
It’s a gentle, watery look with just a touch of bright, vibrant color.”  – Tom Pecheux

This Spring, discover a new way to play with color – introducing NEW Pure Color Cello Shots.  This collection of soft gels and water-light finishes by Estée Lauder and Creative Makeup Director for Estée Lauder, Tom Pecheux, washes lips and illuminates cheeks with a subtle glow of fresh color for a look of radiant, effervescent beauty.

Inviting women to mix and match fresh hues with fun innovative formulas, NEW Pure Color Cello Shots includes NEW Pure Color Cheek Rush to flush cheeks with a sheer stain. Through revolutionary, watery gel finishes, this playful array of bright, fluid tones surprises and delights the senses with long-lasting, lightweight and comfortable wear.

A Rush of Sheer Color for Cheeks

Designed to brighten and excite, NEW Pure Color Cheek Rush is a lightweight, innovative, transparent gel that provides cheeks with a pop of sheer, juicy color for a fresh-faced look.  Its sensational water-based formula is cool to the touch and leaves cheeks feeling hydrated through an infusion of natural extracts and moisturizing ingredients.  Tip: For a “just pinched” look, quickly blend a tiny drop of this silky liquid-gel in a circular motion on to the apples of cheeks.

Oil-free and non-acnegenic as well as dermatologist and ophthalmologist-tested NEW Pure Color Cheek Rush is  packaged in a new, shade-matched, high-gloss finish pump bottle with a silkscreened golden collar and Estée Lauder logo.                                              


Availability: The NEW Pure Color Cheek Rush is now available at Estee Lauder stores and counters in India from July 2013 onwards for INR 2,862/-

Estée Lauder Store locator:
Mumbai- The Palladium, 2nd Floor Main Atrium, Senapati Bapat Marg, Lower Parel, Mumbai, Tel 022 43473773
Bangalore- The Collection, UB City Mall, 2nd floor, Vittal Mallya road, Bangalore- 560001, Tel 080 40982000
Delhi- Select City Walk Mall, Shop no g-12, A-3 District Centre. Saket, New Delhi, Tel 011 46151752

Introducing the NEW Clinique Dramatically Different Moisturizing Lotion+

The News Is Dramatic…
Introducing the NEW Clinique Dramatically Different Moisturizing Lotion+

The news is dramatic.
The first dermatologist developed moisturizer makes the news again. This iconic lotion has been dermatologist-reformulated to deliver even more dramatically different results…

·         54% improvement in skin’s barrier strength in 8 weeks without changing the famously silky texture.
·         Double the moisturization levels for comfortably hydrated skin all day without an extra drop of oil.

Why does it matter?
Together, these two improvements help skin keep in the healthy essentials and better resist environmental influences.

The logical question.
Why change something that millions of people love and rely on daily as part of Clinique’s renowned 3-Step Skin Care System? “The world has changed. Skin care technology has changed. And so we have changed,” says Janet Pardo, Clinique’s Senior Vice President of Global Product Development.  Clinique is consistently researching new ingredients and technology to modernize its products and ensure clients receive the maximum benefits. Now more than ever, skin needs extra help.

Clinique scientists work closely with Clinique’s guiding dermatologists Dr. David and Dr. Catherine Orentreich, the son and daughter of the celebrated dermatologist Dr. Norman Orentreich who worked with esteemed magazine editor, Carol Phillips and the Lauder family to develop Clinique in 1968.

Dr. David and Dr. Catherine Orentreich run the Orentreich Medical Group in the same Fifth Avenue offices that their father practiced.  “The Orentreichs see patients of all ethnicities, skin concerns, skin types and ages from around the world. Patients were coming in more and more with manifestations they described as redness, itching, burning, breakouts, dryness, dullness…in other words; unhealthy skin. The dermatologists attribute these symptoms to one thing: a weakened barrier,” says Pardo.

There are a number of influences that can account for skin sensitivities, including environmental aggressors, climate change, traveling, lack of sleep, eating processed foods and coping with the stresses of daily life.  All of these culprits take a toll on the skin.  As a leader in treating dermatological concerns, Clinique felt a responsibility to reformulate the beloved and iconic Dramatically Different Moisturizing Lotion while preserving the qualities that made it so adored and essential to millions of women around the world.

6.5 Years, Worth the wait.
It took 3 formulating dermatologists, 53 researchers, and 100 formula trials to get the Dramatically Different Moisturizing Lotion+ just right. Clinique’s Product Development team worked together with Clinique’s guiding dermatologists to review new ingredients and conducted meticulous testing before they approved “the one.”  The new formula underwent extensive sensory testing – the biggest Clinique has ever undertaken. Dramatically Different Moisturizing Lotion has been helping women achieve great skin for 45 years so it was important to ask loyalists from around the world their thoughts on the new formula, though the questioning didn’t stop there. Over 1,600 women of different ethnicities across 5 countries participated including existing, lapsed and new users and the NEW Dramatically Different Moisturizing Lotion+ received glowing reviews all around. Skin was soft and smooth, and stayed consistently comfortable and moisturized throughout the day.

How it works.
In order to accomplish its dual mission—to provide barrier strength and to boost the moisturizing power, Clinique paired new formulating technology with ingredients that have a dermatological heritage for efficacy and comfort. When the original Dramatically Different Moisturizing Lotion was developed, Dr. Norman Orentreich insisted on using ingredients that work optimally with the skin.  Today, Dr. David and Dr. Catherine Orentreich continue to advise using ingredients familiar to the skin because these are effective and are least likely to provoke irritation.


The Barrier Strengthening Complex:
·         A blend of sunflower seed cake, barley extract and cucumber extractb that helps to strengthen the skin’s barrier, imparting resilience and resistance to environmental stresses.

The new moisturizing ingredients:
·         Hyaluronic Acid is proven effective in helping skin hold onto moisture for improved hydration.

·         Glycerin is a well known humectant that attracts moisture to skin. Considered highly “hygroscopic,” it absorbs water from the surrounding air.

·         Urea is a naturally occurring component in the production of skin’s own natural moisturizing factor (NMF). NMF ingredients mimic the function of healthy skin.

“You can have the best moisturizer in the world but if your barrier is not intact – moisture evaporates,” says Pardo. “The two actions, moisturizing and barrier repair, go hand in hand.”

With improved moisturizing technology and new barrier strengthening benefits, the new formula is Dramatically Different… but subtly done. So it is still the iconic shade of yellow with the same silky texture and the remarkably quick absorption, it is now just Dramatically Different Moisturizing Lotion+. Skin feels soft, springy. Has a healthy glow. And as a bonus, it helps skin look younger, longer. A new future for all skins.

Dramatically Different Moisturizing Lotion+ will be is available at Clinique stores and counters across India for a retail price of INR 1,500 (50ml) and INR 2,850 (125ml)

Allergy Tested.100% Fragrance Free.