Tag Archives: new launches

Matrix Smooththérapie gives you smooth, frizz-free hair

This Monsoon, Matrix Smooththérapie gives you smooth, frizz-free hair even in 97% humidity*!

You can’t control the weather but now you can control the frizz!

Hair frizzes up when there is high humidity during monsoons making it rough, dull, unruly and unmanageable. Hair can be as unpredictable as the weather. MATRIX, the fastest growing professional salon brand in India, presents Biolage Smooththérapie with the silky serum of Camellia flower seed, which provides controlled smoothness throughout the year. Even in upto 97% humidity*!

Protect your hair from the monsoon frizz and dullness with Smooththérapie’s in-salon BIOSPA Deep Smoothing service that features the Salon exclusive Deep Smoothing shampoo, masque and serum. Packed with the goodness of Camellia, Avocado and Grape seed oil, Smooththérapie envelops your hair with a smooth cocoon of protection and helps continuously smooth hair during the humid monsoons giving you silky, frizz-free and shiny hair.

Also, take home the Smooththérapie home care to maintain your salon perfect hair after your in-salon BIOSPA service. Salon exclusive Deep Smoothing Shampoo thoroughly cleanses and provides light weight nourishment as it eases out frizzy, unruly hair. Salon exclusive Deep Smoothing Conditioner smoothes and detangles as it deeply conditions hair for polished-shine and lasting control. For a super smooth finish and shine, Salon exclusive Deep Smoothing serum envelopes hair to provide all over ultra smoothing and glossy shine.

Go for the In-salon Biolage Smooththérapie ‘BIOSPA Smooth Cocoon’ hair spa service, an intense smoothing treatment that helps replenish moisture and provides supreme softness and long-lasting polished-shine. This service tames frizzy hair with a fusion of the Salon exclusive Deep Smoothing Masque and serum perfectly blended so your hair remains in great shape. Recommended every 4-6 weeks depending on hair condition.

Now bid adieu this monsoon to the bad hair days. With Salon exclusive Matrix Biolage Smooththérapie, hair is tamed, ultra smooth, shiny and looks fabulous throughout the season!

Price and availability:

· Matrix Biolage Smooththérapie Deep Smoothing Shampoo available in 400 ml and 200 ml priced at INR 355 and INR 195 respectively exclusively distributed through Matrix Salons across India

· Matrix Biolage Smooththérapie Deep Smoothing Conditioner available in 196g and 98g priced at INR 295 and INR 160 respectively exclusively distributed through Matrix Salons across India

· Matrix Biolage Smooththérapie Deep Smoothing Serum available in 100ml priced at INR 260 exclusively distributed through Matrix Salons across India

P.S: PR Info

New Hair Serenity Service at Lakme Salon

New Hair Serenity Service at Lakme Salon Tired of your frizzy, tangled hair?

Leave the old behind and say Hello to the new Hair Serenity Service at Lakmé Salon

Gives you gorgeously smooth, manageable and party ready hair completely naturally without using formaldehyde.

Play it sleek as Lakmé Salon delivers the latest innovation to get silky straight hair with the launch of their new Hair Serenity treatment. Introduced to India by Lakmé Salon, the Hair Serenity treatment is a natural solution to hair that is unruly, frizzy and hair that refuses to behave. Unlike Keratin, the Hair Serenity treatment at Lakmé Salon is formaldehyde free and a safer process for achieving naturally smoother and shinier hair. Step away from the harmful effects of Keratin treatments and indulge in the natural goodness of ingredients like the Cysteine complex to get a glossy and healthy mane that will make heads turn. A pioneer in the beauty services industry in India, Lakmé Salon is a one stop shop for all the beauty needs of the contemporary Indian woman.

The Hair Serenity treatment is a natural way to restore lost proteins and transform hair. Special ingredients used in the service like Cysteine, Dendrobium Orchid, Hydrolyzed wheat protein, Cocoa Seed Butter and Shea Butter help nourish the hair and give it a long lasting shine and smoothness.

Divided into seven essential steps, the service starts off with a detailed consultation with the Lakmé Salon expert who determines the condition of your hair and the best way to proceed with the treatment. The hair is then shampooed and the Cysteine complex is applied to the hair. The complex is allowed to process in your hair as it starts it work on making your hair healthier and more lustrous. The hair is then blow dried and flat-ironed to give it a sleek but yet not poker-straight finish. Post this, the hair is finally rinsed off and you are left with a naturally glossy and manageable blow dried look which lasts for approximately 3 months.

Thus this all-natural service helps:

•          Work in synergy with the existing proteins to restructure, soften and release curls

•          Penetration into the hair shaft for moisturizing and conditioning

•          Helps for overall shine, softness, strength and health of hair

P.S: PR Info 

The Body Shop Beautifying Oils Info

The Body Shop Beautifying Oils Info
It’S Time For The Latest
Beauty Sensation From The Body Shop!
We love… Beautifying Oils

For use on Body, Hair and Face, beautifying oils instantly banish dryness, restore softness and nourish, thanks to special blend of three light weight nut oils. Containing 99.6% natural ingredients and available in 11 of our favourite fragrances at The Body Shop Beautifying Oils give your body, hair and face a natural glow that will leave you looking and feeling great.

Kukui nut oil extracted from Hawaii’s Candlenut tree is packed with omegas 3, 6 and 9. Sweet almond oil contains concentrated vitamin E levels. Community Fair Trade marula nut oil from Namibia moisturises and cares. With a non-greasy, non-sticky texture, Beautifying Oils are dry – not wet – and absorb into your skin like magic. Use them alone or in addition to your existing moisturiser for an instant hit of radiance, beauty and hydration. Containing up to 99.6% natural ingredients and available in eleven of our favourite fragrances at The Body Shop Beautifying Oils give your body, hair and face a natural glow that will leave you looking and feeling great.

Priced at Rs:- 895

The Beautifying Oils come in 11 awesome fragrances Mango, Moringa, Coconut, Strawberry, Satsuma, Pink Grapefruit, Olive, Chocomania, Shea, Sweet Lemon and Cocoa Butter.

They definitely sound awesome..I feel like trying Mango..

P.S: PR Info


Which fragrance would you like to try ?

Untamed Colour Awaits You with China Glaze On Safari

Untamed Colour Awaits You with China Glaze On Safari

UNTAMED COLOUR AWAITS YOU

China Glaze® Introduces 12 New Crèmes and Glitters for Fall 2012

China Glaze® nail lacquer invites you to take an exotic expedition with its Fall 2012 collection, On Safari.  Be captivated by the earthy tones, rich plums and celestial sparkles that make up this adventurous assortment of polishes.

The China Glaze® On Safari features 10 rich crèmes and two glitters including:

·         Kalahari Kiss: Light sand brown

·         I’m Not Lion: Glistening gold and multi-color glitter

·         Call of the Wild: Beautiful chocolate brown-dark cherry blend

·         Adventure Red-y: Vivid red

·         Desert Sun: Delicious caramel

·         I Herd That: Brilliant copper glitter

·         Man Hunt: Bold cobalt blue

·         Exotic Encounters: Lush green crème with blue undertones

·         Elephant Walk: Cool graphite grey

·         Jungle Queen: Smoky violet

·         Purr-fect Plum: Bold burgundy

·         Prey Tell: Daringly dark red

On Safari is also available in:

·         6-piece “Native” Collection: Man Hunt, Exotic Encounters, Elephant Walk, Jungle Queen, Purr-fect Plum  and Prey Tell

·         6-piece “Tourist” Collection: Kalahari Kiss, I’m Not Lion, Call of the Wild, Adventure Red-y, Desert Sun and I Herd That

·         12-piece counter display

The China Glaze® On Safari collection will be available at fine salons and beauty supply stores nationwide in July 2012.  Individual polishes retail for $7 MSRP; the 6-piece sets retail for $42 MSRP.

China Glaze is free of DBP, toluene, and added formaldehyde. China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Facebook and Twitter: http://twitter.com/ChinaGlaze

P.S: PR Info

Panasonic decodes beauty secrets to unfold a style revolution

Panasonic decodes Beauty secrets to unfold a Style revolution

Eyes 25% Market share in Beauty Segment

Glamorous diva Kajal Aggarwal inspire consumer segments of India as aspiration icons of the brand .
Beauty and Grooming range for sophisticated young consumers for quick fix solutions with a trendy appeal.
Esthetic services to enhance and rejuvenate consumer from head to toe.

Panasonic, the global leader in innovation and technology, today unveiled its latest range of beauty care and grooming products to meet the aspirations of youth of India at attractive price points. The slew of new products includes a range of hair dryers, stylers, straightners to enable consumers experiment with new hairstyles and men grooming products like trimmers and shaver. A range of Pocket mobile beauty series including attractive pocket shavers, eyelash curlers and nail care tools have also been introduced for women on the go.

Considering the changing needs of both males and females owing to the rise in importance of personal hygiene, styling and wellness, Panasonic launched these products at a glittering event, which captured the brand attributes perfectly in a theme which integrated stylish, comfortable and fashionable under one roof. Bollywood dazzling diva, Kajal Aggarwal represented the Panasonic beauty products, adding to the style quotient of today’s young generation. Reflective of a ‘New Lifestyle’, the celebrities are youth icons and represent the aspirations of youth from different regions of the country.

Manish Sharma, Kajal Aggarwal

Panasonic new range includes:

· Hair styling tools for women starting at an affordable range of Rs. 1295

· Men grooming products designed in Italy keeping in consideration the high on quality standards

· Shaver/Beard/hair Trimmers ranging from Rs.995 to Rs. 8,990

· Range of Pocket mobile beauty series at Rs. 1,995 which includes advanced shavers, stylish eyelash curlers and nail care tools for purses & pouched of women on-the-go

This latest range of Panasonics beauty care products has been designed with its intended users in mind all the time and to provide complete user satisfaction.

Mr. Manish Sharma, Director, MD- Consumer Product Division, Panasonic India talking about the product launch said “Panasonic is known for offering meaningful innovations for the consumers in India – products delivering latest technology, cutting edge features and design innovation. Aiming to develop ideas for life today and tomorrow, Panasonic is making inroads into the countless lifestyle aspects of the Indian consumer unveiling these new products.”

Kajal Aggarwal, gracing the occasion said, “Keeping up with the changing trends of lifestyle, this newly launched range of beauty and esthetic care is a blessing for those with hair and skin care concerns. Since I myself love experimenting a lot with my hair, Panasonic’s new range of hair styling tools are my favorite. I am proud to be associated with Panasonic, a brand which comes up with remarkable ideas of making consumer life more comfortable and fun. It gives pleasure in inaugurating the products which have such great consumer benefits.”

Panasonic Corporate Vision

Panasonic has a vision to become the No. 1 Green Innovation Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary. Panasonic aspires for global excellence as a Green Innovation Company and encompasses two goals: Green Life Innovation to realize green lifestyles to enrich people’s lives and Green Business Innovation to bring forth innovation in our business styles.

The Panasonic ‘eco ideas’ annual report at (http://panasonic.net/eco/) shares data on the group’s initiatives in this direction.

About Panasonic Corporation

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. It aims to become the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018.The company’s shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company’s website at http://panasonic.net/

About Panasonic India

Panasonic makes available in India its wide range of consumer electronics and home appliances like LCD & Plasma TVs, DVD players, home theatre systems, cameras, camcorders, car audio systems, air conditioners, washing machines, refrigerators, microwave ovens, automatic cookers, vacuum cleaners and the like. The Company has a workforce of about 12,650 in India and estimated to do a turnover of Rs 10,000 crore in FY 2012. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in

P.S: PR Info

Introducing Advance Techniques 3D Rescue from Avon

Introducing Advance Techniques 3D Rescue from Avon

HAIR DAMAGE UNDONE

REPAIR THREE YEARS OF HAIR DAMAGE IN JUST THREE DAYS

The Breakthrough: 360 Repair Technology targets and repairs damage on every dimension – surface, core and ends, caused by all 3 sources – chemical, thermal and mechanical.

The Concept: Most women don’t wake up with salon-perfect hair: Styling takes time—and takes a toll. Over the course of one year, the average woman will devote 10 whole days (240 hours) to her styling routine, with most of that time spent damaging her hair. From curling and blow drying, to straightening and coloring, the styling damage builds up over time—leaving hair dull and lifeless. Avon developed new Advance Techniques 3D Rescue to reverse the effects of over-styling, repairing three years of damage in just three days.

The Technology: Avon’s 360 Repair Technology seeks out damage and goes below the surface to infuse moisture and strengthen from within.

The Results: In just three days, three years of hair damage is repaired. Hair looks and feels stronger, healthier, and instantly softer with 10x less breakage.[i] After one use, 91% of split ends are instantly repaired.

Fergie Says: “Whether I’m on tour or at a photo shoot, my hair is constantly being styled,” Fergie explains. Advance Techniques 3D Rescue fixes that damage and keeps my hair from breaking – it looks and feels so much smoother and healthier.”

PRICE: Rs 599 for 100 ml

AVAILABLE: June 2012

Where to buy: Available exclusively through your personal Avon Representatives. To locate an Avon Representative call Avon toll free number 1860-500-2866

P.S: PR Info

Illamasqua Launches Naked Stangers

Illamasqua Launches Naked Stangers

Summer has finally arrived in the UK and in perfect timing today sees us launch the sultry new collection, Naked Strangers.

A place where alter egos are laid bare and naked flesh is a source of unashamed inspiration. In this delicate tipping point between intimacy and pleasurable detachment, we revel in the unknown; exploring the distance between pure Monogamous, gilded Faithful and uninhibited Swinger. Exposed nude tones, adorned with rich licks of gold, leave you gasping for more. Don’t restrain yourself. Unless, of course, you enjoy it.

“Naked Strangers captures inner glows and depths. The deeply and darkly alluring exists alongside ethereal shimmering brilliance. We are complex and multifaceted whilst also being naked to the world.”

Alex Box, Illamasqua Creative Director.

“Naked Strangers represents everything about borderlines…the human edge between romance and permissive intimacy…a step beyond control, a step past the edge and a collection of gilded moments upon the tip of sensation. Beautiful nudes with metallic edge set amongst eclectic textures.”

David Horne, Illamasqua Director of Product Development.

Products

Nail Varnish (£13.50)

Dress up your nails and explore your fantasies with our award-winning Nail Varnishes. Are you Monogamous (creamy flesh pink, matt finish), Faithful (coppered metal) or Swinger (glistening platinum gold)? Apply a lustful layer then answer our question.

 Lipglosses (£13.00)

Lick your lips then smooth on a rich layer of Intense Lipgloss in Stranger (platinum gold) for obscene levels of pigment. Alternatively, apply Sheer Lipgloss in Intimacy (nude pink brown) on naked lips, to tease and tempt your lover. Or lovers…

Blushers (£16.50)

Stark naked might mean no clothes, but who said anything about no make-up? Create a provocative flush that lasts all night with Powder Blusher in Naked Rose (neutral beige brown) and Cream Blusher in Zygomatic (naked pink brown).
The Naked Strangers collection is available from Thursday 31st May 2012 globally.
Registered members of Illamasqua.com have the exclusive opportunity to buy the Naked Strangers Nail Varnishes before anyone else from today. Click here to log in or register.

We also have our latest nail tutorial to share starring Rebecca Jade Wilson who created the beautiful nails for this collection…

http://www.youtube.com/illamasqua

I am totally digging the gold ! Loved Swinger Nail Varnish and both the blushers..

Your pick ??
 
P.S: PR Info

Colorbar Cosmetics New Launches

Colorbar Cosmetics New Launches ‘Take Me As I Am’ and Quick Finish Nail Lacquer

I’m Bold, Bright and Beautiful : Just ‘Take Me As I Am’

Colorbar Introduces a versatile new lip colour
Melt the heat away this summer with scorching hot pouters, as you sport the bold new lip colour from Colorbar. Take Me As I Am is unconditionally luscious, unconventionally adorable and absolutely different from anything you have ever used on your lips before. All it takes is one application to fall in love with the rich and creamy colour that blends in beautifully, offering the texture of a lipstick with the convenience of a pencil. Take Me As I Am, comes in 8 wickedly decadent shades ofSensuous Red, Flirtatious Pink, Mischievous Wine, Sizzling Berry, Bare Dare Pink, Lip Smacking Cherry, Mysterious Nude and Seductive Tan. Adding to its ease of use, is the versatile jumbo crayon design. Dab it on for all day wear, and use it as a lip liner for some extra sizzle on an eve out.

Take Me As I Am works really hard to make your pretty lips look fabulous as you live life on the go.  The international formulations of Take Me As I Am offer smooth, application for fuller, luscious lips, with every use. What’s more, skin conditioning ingredients like Shea Butter and Vitamin E work keep your lips  soft and supple all day long. Take Me As I Am is the perfect accessory for the  woman of today who demands more from life and from her make-up as well.

Price: Rs 699 , Take Me As I Am comes with its own special sharpener, complimentary with every purchase of the product.

Ooh La La Nails in 60 seconds

Ten trendy new shades in Colorbar Quick Finish Nail Lacquer


It’s time to place your best hands forward, with salon perfect, glossy nails dipped in the hottest colours for the season. Nail the look of a professional manicure, on the go, with no stopping, no waiting and no slowing down. Colorbar’s Quick Finish Nail Lacquer gives international high fashion in a bottle, with a fraction of the fuss and bother.Our extensive R&D, guarantees a fluid formulation, that dries in a flash, and gives you fabulous, lustrous nails in just a minute. The remarkable ease of application, ensures streak and smudge free nails, with remarkable colour coverage.

Quick Finish Nail Lacquer comes in ten bright tones that are universally flattering for all complexions. Inspired by the international trends of bright and bold colours, the palette ranges from Cappuccino Cup, Toast to Pink, Theme for a Dream, Rust Lust, Bubbly, Beautiful Pink, Twisted Peach, Fearless Red, Plumtastic and Mad over Mauve. Each xml is filled with brilliant glossy colour that will make your nails do all the talking.

Quick Finish Nail Lacquer not only gives you flawless colour coverage, but prevents discoloration and yellowing of nails with a formula that is Toluene, DBP and Formaldehyde free. The fast drying formula forms a film over nails making them chip resistant, so that you get magnificent nails every time.

So go ahead, get the most Ooh La La nails this season…and it only takes 60 seconds.

Price: Rs 195 per bottle

Colorbar’s new range will be available at select outlets across India. You can shop for Colorbar online on www.colorbarcosmectics.comand at the Colorbar exclusive brand store is located at Infiniti 2 Mall, Malad, GF042 (next to Westside), Mumbai, 022- 67257647 and Select Citywalk Mall, Saket, New Delhi, 011-40630206.

P.S: PR Info


Hindustan Unilever launches New Fair & Lovely Advanced Multivitamin

Hindustan Unilever launches New Fair & Lovely Advanced Multivitamin

New Fair & Lovely Advanced Multivitamin is not just a cream, it’s a fairness treatment!



Additional Findings:




66% of women in Mumbai are concerned about sun tanning




84% women in Indore believed dark spots are their major skin concern




50% women in Mumbai believed that dark circles are what they struggle with




An interesting revelation found that 80% of women in Mumbai, 78% in Kolkata and 76.5% in Hyderabad believe that the best possible fairness results can be achieved by getting a fairness treatment from a skin expert. This was found in a survey conducted by Fair & Lovely that mapped the beauty requirements of Indian women. In spite of this, only 12.2 % women have actually undergone Treatments.
Responding to this inherent desire for the perfect fairness Treatment, Hindustan Unilever unveils -‘New Fair & Lovely Advanced Multivitamin’ – a one-stop, fairness treatment in a tube. It targets marks like a laser treatment, sun tan like a face polish treatment, dullness like a face peel treatment, dark circles like an antioxidant treatment and lightens skin colour like a vitamin mask giving you flawless treatment like fairness, everyday!
New Fair & Lovely Advanced Multivitaminis an answer to the fairness challenges faced by Indian women. Just from the first use, 9 out of 10 women saw treatment like fairness.



Speaking about skin concerns faced by women across geographies in India, Dr. Kumar Subramanyan, Director, Clinicals, Unilever Research & Development said, “At Unilever, we recognize the dynamic beauty landscape and the skin requirements of Indian women. We continue to evolve our product technologies using advances in science and our interactions with skin experts around the globe. This product contains a proprietary blend of fairness actives and sunscreens developed by Unilever. With our latest launch New Fair & Lovely Advanced Multivitamin, we deliver clinically proven ’expert treatment like’ benefits to our consumers that’ll improve multiple dimensions of skin fairness. When used every day New Fair & Lovely Advanced Multivitamin delivers truly stunning results”.

Here’s how the New Fair & Lovely Advanced Multivitamin works to give you the best fairness treatment:



Problem


Ingredient


How does it work


Marks


Vitamin


B3 and Vitamin C  





It targets marks like a laser treatment. These actives work on melanin at the source and lighten existing marks. They also prevent new marks from appearing.


Sun tan


Hydroxystearic acid , Vitamin B3 and Vitamin C





It targets sun tan like a face polish treatment. These actives stimulate skin cell turnover, promote skin renewal and thereby gently remove the effect of sun tan.


Dullness


Hydroxystearic acid and


Vitamin B3 and Vitamin C


It targets dullness like a face peel treatment. These actives remove dull dead cell layers of skin and promote new skin generation for renewed glow.


Dark circles






Vitamin E and Vitamin C


It targets dark circles like an antioxidant treatment. These actives reduce free radical damage to the skin, thereby effectively reducing dark circles.


Skin colour


Vitamin B3, B6, Vitamins C and E





It lightens skin colour like a vitamin mask. These actives penetrate into the skin layers to lighten skin colour from deep within the epidermis.


* Based on consumer study, 2012.
’Fairness treatments’ refers to treatments in the cosmetic domain.  Results not equal to clinical/ invasive treatments. Cosmetically targets the same flaws as above treatment

Lancome Launches Its New Blanc Expert Derm Crystal Serum

Lancome Launches Its New Blanc Expert Derm Crystal Serum

Lancôme launches its Blanc Expert Derm Crystal serum this month. Emma Watson is face of this new product which is designed to target the dermis, original source of natural sunlight, to reveal the skin’s inner light as never before.

Blanc Expert Derm Crystal contains the exclusive Dermactyl Complex™, an unprecedented alliance of Soy, Sunflower, Mint and Rose extracts to target the dermis, associated with powerful actives to target the epidermis. An unprecedented brightening action from the dermis to the surface.

Clear as crystal, each delicate droplet of Blanc Expert Derm Crystal is like a drop of light, gently suffusing the skin to leave it fresh, and luminous, lusciously moist and subtly scented.

THE miracle OF CRYSTAL SKIN

IN THE DERMIS LIES THE secret OF LIGHT…

ACHIEVE THE miracle OF CRYSTAL SKIN

NEW SCIENTIFIC KNOWLEDGE: DERMAL CELLS ARE A KEY SOURCE OF NATURAL LIGHT

For Asian women, translucency – defined as a unique combination of radiance, even tone and a

smooth, fine texture – represents the ideal of beautiful skin. Just as the purest light of all is as transparent as crystal, so the natural light that radiates through truly translucent skin is dazzling in its beauty.

A. Influence of dermis quality on transparent look

B. Role of the dermis in skin pigmentation

This model represents an outstandingly reliable tool for studying the processes of skin pigmentation. What this unique skin model revealed for the first time was that – in addition to existing known actors, notably epidermal keratinocytes and melanocytes – the key cells of the dermis, the fibroblasts, play a fundamental role in regulating skin pigmentation. This important discovery was validated by our Researchers in two ways:



1. The key role of dermal cells on skin pigmentation and luminance. Two reconstructed skin models with pigmentation abilities were created: one with fibroblasts and one without fibroblasts. The skin model without fibroblasts showed drastic constitutive hyperpigmentation compared to the model with living dermal cells, demonstrating that fibroblasts influence pigmentary function. Moreover, fibroblasts influence the luminance of the skin.



2. The key role of photoaged dermal cells on pigmentation In a second approach, our researchers produced two reconstructed skin models with pigmentation abilities: one with young fibroblasts and one in which the fibroblasts had been subjected to photo-aging. The photoaged model showed significantly higher levels of both pigmentation and melanogenesis activity. Meanwhile, young fibroblasts efficiently regulate pigmentary function. These tests show that aged fibroblasts can generate skin hyperpigmentation with age.





Acting on these new findings, Lancôme was able to develop its most complete whitening strategy yet. In addition to addressing established factors of skin pigmentation at epidermal level, the technology of new Blanc Expert Derm-Crystal™ Crystal Brightness Activating Essence is designed to target the dermis, original source of natural light, to reveal skin’s inner light as never before.
For GLOBALTRANSPARENCYAND RADIANCE

FROM THE DERMIS TO THE SURFACE

Lancôme’s utmost formula to date, Blanc Expert Derm-Crystal™ contains the exclusive Dermactyl

Complex, an unprecedented alliance of Soy, Sunflower, Mint and Rose extracts to target the dermis, associated with powerful actives to target the epidermis. To offer a brightening action from the dermis to the surface.



1. Dermactyl Complex: to target the dermis 

Soy and Sunflower extractshelp to reveal ideally luminous and bright skin. Soy extract works to stimulate* the fibroblasts to produce bright new collagen fibres, for a radiant skin. The stimulating action of Soy extract on fibroblasts is completed by an effect on melanin synthesis. Tested on our new 3D model of pigmented reconstructed skin, Soy extract significantly reduces melanogenesis by 36.5% compared to control. It is important to note that the histology of our 3D model of pigmented reconstructed skin shows that Soy extract regulates the quantity of synthesised melanin while preserving skin integrity and melanocytes number and morphology.



2. actyl p: to target the epidermis

 At the epidermis level, a new QD whitening agent, Actyl P, acts globally to help regulate pigmentation.

 – by inhibiting* tyrosinase activity, the enzyme responsible for triggering

melanogenesis

 – by protecting* the epidermis cells from UVs.


Actyl P, tested on keratinocytes/ melanocytes cocultures, showed its capacity to protect epidermis cells under UV by preserving the expression of detoxification and antioxidation genes (AKR1 and GPX3). Simultaneously, on the surface, salicylic acid gently stimulates the natural desquamation process to reveal brighter, smoother skin.

Blanc expert derm -crystal ™ LIGHT DROP-BY-DROP

INSPIRED BY A DROP OF LIGHT,

A CRYSTALLINE TEXTURE IN LUMINOUS PACKAGING

For a unique formula, a unique texture. Clear as crystal, each delicate droplet of Blanc Expert Derm-Crystal™ is like a drop of light, gently suffusing the skin to leave it fresh, and luminous, lusciously

moist and subtly scented.


A NEW CRYSTAL BLUE JAR 

A drop-by-drop applicator tops an elegant crystalline bottle. From the dark blue base, the tint of the bottle gradually becomes lighter, symbolizing the unique action of Blanc Expert Derm-Crystal™ in revealing light from deep within the skin. Coinciding with the introduction of this revolutionary essence, the entire Lancôme Blanc Expert range will be presented in luxuriously upgraded packaging. The sophisticated design of the new midnight blue jars and bottles, subtly illuminated by a metallic shimmer, reflects the status of Blanc Expert as Asian women’s foremost brightening skincare range of choice.

Available at all Lancôme Boutiques across India

P.S: PR Info