Tag Archives: new launches

Vedic Line Launches the Vedic Line+ range of products

Vedic Line Launches the Vedic Line+ range of products
Vedic Line Launches the Vedic Line+ range of products

All the products are:

Paraben Free
Phenoxyethanol Free
No Mineral Oil
No Petroleum Jelly


BB Cream is launched only in 1 colour (Natural) to begin with.

The products are being sold through www.urbantouch.com, www.goodlife.com, www.jabong.com, www.healthkart.com

P.S: PR Info

Fab to Fabulous Mom: Colorbar Cosmetics

Fab to Fabulous Mom: Colorbar Cosmetics


She is the most important woman in your life…your friend, your confidante and your cheerleader. It’s Mother’s Day and you definitely would want to show her how much she means to you. Make her feel fabulous with Colorbar’s Mother’s Day special offers which pack makeovers, goodies and oodles of fun for mum and you. 


Colorbar introduces “Magic Make-Over Cards” this Mother’s
Day. These cards will be given out from 7th May to 12th May at Colorbar exclusive stores along with any purchase of Colorbar colour cosmetics. Not only do you get to look fabulous yourself, but the ‘Magic Makeover’ voucher will be a great way to gift your mother a new look and zing. What’s more, you can accompany your mother on 13th May as she gets a great new look at the Colorbar store.

Colorbar also offers great in-store promotions for Mother’s Day with fashionable and chic make-up kits at a special discounted price with purchase of colour cosmetics. You buy the products for 3000 Rs and you get an elegant lace makeup clutch free for your mother.

So get ready for some fun with your mom’s this season with stylish Colorbar Cosmetics!


Colorbar’s new range will be available at select outlets across India. You can shop for Colorbar online on www.colorbarcosmectics.comand at the Colorbar exclusive brand store is located at Infiniti 2 Mall, Malad, GF042 (next to Westside), Mumbai, 022- 67257647 and Select Citywalk Mall, Saket, New Delhi, 011-40630206.

About Colorbar: Colorbar is a leading color cosmetics and make-up brand that adds glamour to women’s avantgarde beauty needs. Its exclusive, high-end formulations and product lines are manufactured at prestigious manufacturing facilities across Greece, Italy, France and Germany. Colorbar formulations are benchmarked against the leading prestige brands of the world. Colorbar considers every woman as unique – with a distinct personality and style, who uses an exclusive selection of colors to express her individuality. This inspiration lies at the heart of Colorbar’s interesting and contemporary color palette.

Colorbar Cosmetics are available at over 500 retail stores
including organized retail formats and leading beauty stores. Colorbar also has its exclusive brand store at the premium Select Citywalk Mall in New Delhi and Infinity Mall, Mumbai.

P.S: PR Info

Pond’s White Beauty Peel-off Mask Info

Pond’s White Beauty Peel-off Mask Info

Transform your skin for that perfect glow with new Pond’s white beauty Peel-off mask which gives instant brightening.

In just one application, its Vita-active boosters and unique peel-off action lifts away accumulated dark, dead cells and impurities and reveal your new fairer skin instantly.

Application:

1. Cleanse and Dry your face thoroughly.

2. Take a coin size amount and apply with your fore-finger all over your face to form a thick even layer. Do not apply a very thin layer asit will not Peel-off evenly.

3. Allow it to dry for atleast 15 mins or wait untill it dries. Gently Peel-off the mask in an upward direction starting from the chin towards forehead. Wash it off if required.

If you want a glow on your face before attending any special occasions, then Pond’s white beauty Peel-off mask is just the right one! So, let your skin breathe and get a radiant look with the New Pond’s white beauty peel-off mask at a price of Rs. 99 only! (50 gm tube)

P.S: PR Info

Heat Up Your Summer with the China Glaze(r) Summer Collection

Heat Up Your Summer with the China Glaze(r) Summer Collection

The sun has nothing on you this summer! Rival its brightness and heat with China Glaze® Summer 2012 collection, Summer Neons. Featuring 12 new sizzling shades perfect for surf, sand and nightlife, the all new hot hues in China Glaze® Summer Neons include:

· Pink Plumeria: Light pink with gold shimmer

· Under the Boardwalk: Fluorescent raspberry

· Splish Splash: Bright sky blue shimmer

· Love’s A Beach: Sizzling hot pink

· Hang-Ten Toes: Bubblegum neon with iridescent purple shimmer

· Beach Cruise-r: Glimmering fuchsia grape

· Orange You Hot?: Bright orange with attention-grabbing gold glimmer

· Surfin’ For Boys: Glistening bright coral

· Flirty Tankini: Shimmery strawberry smoothie pink

· Ride the Waves: Dark ocean blue

· I’m With the Lifeguard: Glimmering lime green

· Sun-Kissed: Hot highlighter yellow

Also available 8-piece box collection featuring Under The Boardwalk, Ride The Waves, I’m With The Lifeguard, Sun-Kissed, Orange You Hot?, Surfin’ For Boys, Flirty Tankini and Pink Plumeria.

China Glaze® Summer Neons will be available as open stock colors and 12-piece counter display. Individual polishes retail for $7 MSRP and the 8-piece box set retails for $56. China Glaze® Summer Neons will be available at fine salons and beauty supply stores nationwide in June 2012.

China Glaze is free of DBP, toluene, and added formaldehyde. China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com.

Like CG on Facebook: www.facebook.com/chinaglazeofficial

Follow CG on Twitter: www.twitter.com/ChinaGlaze

Follow CG on Pinterest: www.pinterest.com/ChinaGlaze

Follow CG on Instagram: ChinaGlazeOfficial

Are’nt those hot pinks, yellow and orange looking so summery, fresh and awesome..drooling !!

P.S: PR Info

L’Oreal Paris presents the Infallible Monos eye shadow

L’Oreal Paris presents the Infallible Monos eye shadow

L’Oreal Paris presents Infallible monos to adorn your eyes

~Ten scintillating shades that gives rich and satiny look ~

The eyes are the most prominent feature of your body; they are the windows to your soul. Hence you need to style your eyes as per your personality. The latest beauty trend advocates ‘barely there’ make up and highlighting your best feature like your eyes. So while you keep your face look absolutely natural and dewy, play with bright pop shades for your eyes.

From sultry to flirtatious, daring to dramatic, now is your chance to do up your eyes as L’Oreal Paris presents Infallible monos- unique mono eye shadow in array of pop colors that will make your eyes look bigger, better and bolder.

Infallible monos by L’Oreal Paris are mono eye shadows that contain an exceptionally high proportion of binders (oils) for the softest, most velvety eyeshadow. The eyeshadow melts gently from the fingertips to the eyelid on application, resulting in a rich and satiny look. Infallible monos offer vivid and easy to wear shades, creamy textures that are comforting and highlight extreme sensuality.

With a formulation that lies between the comfort of a cream and the ease of application of a powder, Infallible monos contain ultra concentrated color pigments for an intense color finish. Additional binders (oils) coat and magnify the color pigments revealing beautiful shimmer and maximized color. The color adheres to the eyelid as durably and comfortably as a second skin and lasts for up to 24hrs. The Infallible formula stands up to the average woman’s 11,000 blinks per day. It also resists to rubbing, creasing and does not run into the fine lines around the eyes.

Available in 10 dazzling shades, the colors are truly glamorous, sensuous and spellbinding for women of today. Infallible monos are your perfect accessory for work wear and party wear. So be it your deadline woes or time constraint, with ‘monos’ you are good to go partying after work. While you can choose blended shades of greys, browns or beige for work, look totally irresistible with shades in purple and pink for cocktail evening that will illuminate your eyes.

Infallible monos have been designed to blend different colors together, if desired, to create a variety of looks from the classic smokey eye to shimmering gold and silver. Its waterproof yet it can easily be removed with a classic eye make-up remover.

Priced at Rs 450, Infallible monos by L’Oreal Paris is available in 10 shades.

Shade names- Hour glass Beige, Forever Pink, Flashback silver, Permanent Kaki, Pebble grey, All night blue, Purple obsession, Endless chocolat, Burning Black and Eternal Black.

Availability: L’Oréal Paris Infallible monos are available at all L’Oreal Paris counters across India from April 2012 onwards.

So, get hold of your ‘Monos’ today and let your eyes do some talking!


Are’nt the shades gorgeous ? I am loving the Blue, Khaki and Purple..!

Vaseline Launches “Vaseline Moisture Therapy Heel Cream”

Vaseline Launches “Vaseline Moisture Therapy Heel Cream”

GET RID OF CRACKED HEELS AND GET VISIBLY SOFTER SKIN THIS SUMMER WITH VASELINE MOISTURE THERAPY HEEL CREAM IN JUST 7 DAYS!!

Our busy lifestyle leaves us with little time to take care of an important part of our body that carries us around the entire day, i.e. our feet. Our feet carry us around everywhere, as we continue to finish our daily tasks and chores, resulting in them receiving maximum pressure resulting in dry and cracked feet!

Cracked Heels are formed due to dry skin and excessive pressure of the body weight thereby leading to painful cracks. With time, these cracks can either bleed or translate into a skin infection and become a serious problem.

If this problem sounds familiar, Vaseline Moisture Therapy Heel Cream is the one step & easy solution to painful cracked heels. Upon regular application, the cream provides instant relief and also seals moisture for long-lasting care and accelerates skin’s natural barrier which helps in healing and filling the cracks in the skin. Vaseline® moisture therapy heel cream contains a proven combination of skin moisturizer and skin protectant that promotes the healthy environment for dry skin to repair itself, thus making them soft and smooth in just 7 days!

So this summer bring home a personal spa session and enjoy happy feet with Vaseline Heel Cream.

Available in 40gm for Rs 75 and 20gm for Rs 45 respectively, Vaseline Heel Cream is available at select modern trade outlets, leading Groceries and Cosmetic Stores across the country.

P.S: PR Info

GoodHomes Magazine has a new look this Season!

GoodHomes Magazine has a new look this Season!

GoodHomes is one of the most preferred and leading decor magazines that inspires it’s readers with innovative ideas that fit every space and budget. It offers it’s readers an eclectic mix of decor suggestions and DIY tips.

The highlight of this anniversary issue is that GoodHomes magazine has been revamped and has a “new look”!

The GoodHomes April Issue focuses on Investing in Art, Rainbow hue accessories, easter treats, eco concious living, smart home solutions, regal to contemporary decor styles, and giveaways worth Rs. 4 lakhs! It has breathtaking pictures and excellent combinations of style and decor that can make your home look lovely!

Here are some shots from the April issue..

And the Editor’s Note..

Check out their Facebook page for more contests and giveaways..https://www.facebook.com/goodhomesmagazineindia 

The new look of GoodHomes indeed looks amazing..I am surely getting the new issue..Are you ??

Prachi Desai Launches Neutrogena’s Ultrasheer Complete UV Moisture

Prachi Desai Launches Neutrogena’s Ultrasheer Complete UV Moisture

I attended the launch of Neutrogena Ultrasheer Complete UV Moisture SPF 50 yesterday at its flagship store in Lower Parel..the new product was unveiled by its Brand Ambassador Prachi Desai.

She did share her summer care tips..and also that wearing a sunscreen is a MUST for her..she used the Neutrogena’s Ultrasheer Dry Touch sunblock before and now after the launch of Ultrasheer Complete UV Moisture..she is using and loving it..

Geetanjali Shetty, Prachi Desai, Manoj Gadgil

I also had a chat with Dr Geetanjali Shetty, Consultant Dermatologist and asked her more about the product. She said that Silica, a mattifying ingredient, which absorbs excess oil to prevent shine..is a primary ingredient in this..and hence it would be perfect for summers and oily combination skin and would not give that greasy sticky feeling as generally sunscreens do..I also asked her about how would she differentiate the Complete UV Moisture and Ultra Sheer Dry Touch Sunblock..and she said the UV Moisture also provides moisturisation along with offering protection without giving a greasy sticky feeling..so that can be the last step of CTM and a separate moisturiser would not be required when one uses this..where as the Sun Block only offers protection..and also that would be more suitable to dry skin…though both have different properties and purpose.

I also talked to Mr Manoj Gadgil, General Marketing Manager, Johnson & Johnson India..about Neutrogena and the best selling products..he said the Neutrogena Fine Fairness Mask is their hot selling one..along with their whole Fine Fairness Range..and more recently the new Neutrogena Deep Clean Blackhead Elimination Warming Treatment is making waves.

Prachi wore a white Zara dress (upper half lacey)..as she found it appropriate for the event and the brand..and tan brown peep toes. She said she does not like to wear make up on a daily basis..and is not even a Kajal/Kohl person..she only uses a lip gloss..and her sunscreen for everyday.

Here is the Press Note:

Neutrogena launches the Ultra Sheer Complete UV Moisture powered with Helioplex Technology coupled with a moisturizing formula

Feels Like Nothing On, Protects Like Nothing Else!

Brand Ambassador Prachi Desai unveils the revolutionary product!

Adding yet another revolutionary sun care product to its existing range of superior broad spectrum sun protection range – Ultrasheer, Neutrogena® the world’s leading brand of Dermatologist Recommended skincare products, launched the Ultrasheer Complete UV Moisture. This sunscreen is powered by Neutrogena’s pathbreaking and patented Helioplex™ technology coupled with the added benefit of a superior moisturization formula.

The very charming Prachi Desai, Brand Ambassador, Neutrogena® was present at the Neutrogena® boutique to launch the aesthetically pleasing and scientifically advanced Ultrasheer Complete UV Moisture while she also shared her skincare tips for the torrid summer months. Offering insights on being sun safe was also Dr Geetanjali Shetty, Consultant Dermatologist, who busted myths surrounding sun damage, various skin woes during the summer and shared expert advice on the do’s and don’ts for superior long lasting sun protection, especially in the summer months.

Commenting on the launch of the Ultrasheer Complete UV Moisture, Mr Manoj Gadgil, General Marketing Manager, Johnson & Johnson India said, “At Neutrogena we believe that‘Healthy Skin is Beautiful skin’. We always pursue the same across all our products as well as awareness and education programs. We highly value the fact that dermatologists recommend our products for improving overall skin health. The scientifically advanced Ultrasheer range with the patented Helioplex™ technology that provides long lasting UVA/UVB protection is no such exception. It offers holistic sun protection to your skin all through the year. Keeping in mind the skin’s specific requirements in the humid summers, The Ultrasheer Complete UV Moisture, not only offers superior sun protection but also great moisturization, all in the same product.”

In conjunction with the existing best selling Ultrasheer range, the Ultrasheer Complete UV Moisture is also stabilized with patented Helioplex™ that works like an invisible shield offering protection from skin darkening and signs of premature ageing, whilst helping to limit and neutralize free radical damage. Additionally, the non greasy moisturizing formula protects against dehydration offering the necessary dual protection in the summers from sun damage and dehydration, resulting in a complete shine free finish, dispensing away the need to apply multiple products to protect your skin.

Talking about the need for long lasting sun safety, Brand Ambassador Prachi Desai said, “The scorching summer months wreck havoc with the skin, thus the need for sun protection is even more pertinent now! Since I’m outdoors shooting most of the time, I always apply Neutrogena’s Ultrasheer Dry Touch sunblock in addition to taking other precautions to protect my skin. With the launch of the Ultrasheer Complete UV Moisture, now I’m not only sun ready but also my skin doesn’t feel dehydrated and coarse, thanks to the moisturization formula ,which is light weight and non greasy, leaving my skin soft, non shiny and sun safe! What’s more I can even wear it under make up without having to worry about greasiness and clogged pores!”

Keeping in mind the sub tropical Indian climate, the entire Ultra sheer range is formulated specifically for the Indian skin. Dermatologists love to recommend Neutrogena Ultra Sheer Suncare range because it can help get higher compliance from their patients, due to the formula’s beautiful aesthetics. This may well be one of the many reasons that Neutrogena is the #1 Dermatologist recommended suncare brand!

Now, there’s no reason not to use sun protection! Neutrogena Ultra Sheer Complete UV Moisture gives you the very best, broad-spectrum sun protection in a non-greasy, lightweight formulation. So light, it can even be worn under makeup. Now that’s protection that is strong on the sun, yet feels light on your skin!

The Ultra Sheer sun care range is priced at:

Ultra Sheer Dry-Touch Sunblock SPF 50     30ml   Rs.150 

Ultra Sheer Dry-Touch Sunblock SPF 50     88ml   Rs 499

Ultra Sheer Body Mist SPF 30                         147g   Rs.600

Ultra Sheer Complete UV Moisture SPF 50  30ml Rs 349

Neutrogena Ultra Sheer Sun Care range is available across retail outlets as well as at Neutrogena’s flagship store at Grand Galleria mall, Phoenix Mills, Lower Parel, Mumbai. Neutrogena products can also be purchased online at www.neutrogena.in.

By the way, frozen mango yogurt anyone ? 😉

What do you think of the new Ultrasheer Complete UV Moisture ?

L’Oreal Paris launches the new Hydrafresh range to beat the heat this summer

L’Oreal Paris launches the new Hydrafresh range to beat the heat this summer

THIS SUMMER, GIVE YOUR SKIN AN EXPERIENCE OF 48HRS HYDRATION

With the heat bearing down on your skin this summer, what do you do to defend yourself and stay fresh & comfortable? What do you do to fight the troubles of dehydration and oily skin? With regular moisturizers just making your skin feel greasy and heavy, is there any solution?

L’Oréal Paris Skincare Laboratories have formulated a new hydration range created from Pure Spa Water -HYDRAFRESH. This incredibly pure water directly extracted from the French Vosges Mountains-boosts the skin with essential vitamins & minerals required to keep your skin fresh and give it the water bouncy feel. Experience the synthesis of nature and technology and pamper yourself with freshness like never before.

L’Oréal Paris presents New Hydrafresh Deep Boosting Essence a first, truly advanced hydrating serum that gives up to 48 hours hydration, up to 5 skin layers* deep! This essence, a revolutionary serum with triple-lock in moisture technology, that keeps your skin feeling fresh and hydrated up to 48 Hrs. With a network of 3 Hyaluronic Acids that increase the skins ability to retain moisture and breakable Vitamin E beads that stimulate the skin’s self moisturizing process by strengthening the skin barrier. It is able to lock in moisture in your skin, layer by layer, up to 48 hours!

This exceptional light weight texture enriched with essential minerals and vitamins makes the skin feel velvety soft and intensely moisturized. It contains Calcium [Ca++] for skin stimulation, Magnesium [Mg++] to vitalize the skin, and reinforced with Copper [Cu++] for skin purification and with Manganese [Mn++] known for its relaxing properties. With L’Oreal Paris Hydrafresh your skin is soaked in an all day long moisture reservoir!

Hydrafresh Deep Boosting Essence is recommended for all skin types.

Net weight: 50ml

Price: Rs 599/-

Available at select L’Oreal Paris Counters across India

India’s humid climatic conditions result in combination to oily skin secreting more oil in the summer months, leaving the skin feeling greasy and uncomfortable. Oil and sweat can lead to break out of acne and pimples. Using a regular moisturizer on your skin will leave your skin feeling more heavy and shiny. Consumers with such skin types desire an offering that will leave their skin oil/sweat free with a matte look.

Presenting New Hydrafresh Anti Shine Icy Gel from L’Oréal Paris designed to give your skin the burst of freshness and a shine free matte look. This unique gel based formulation recommended for oily to combination skin gives you that long lasting, shine free matte look, while keeping your skin feeling supple and fresh. This light weight skin-cooling texture brings an instant ocean splash to your skin & locks in a reserve of hydration and freshness for 24 hours. It controls your skin temperature to prevent unwanted shine & perspiration. Enriched with 8 times more Zinc and Micro Sponge technology, it regulates the sebum and inhibits excessive oil production to bring an immediate mattifying action. With this revolutionary product your skin will be shine free and have a long lasting matte look. So pamper your skin and feel free from oil and shine – Give your skin a HYDRARESH feel today.

Hydrafresh Anti Shine Icy Gel is recommended for a Combination to Oily Skin:

Price: Rs 499

Net wt: 50ml

Available across all L’Oreal Paris Counters across India

Also available in the Hydrafresh range are a foaming gel and a toning water .

Foaming Gel: A gel face wash that turns into a fresh foam on contact with water. It thoroughly removes make-up and cleanses the skin of impurities. Containing a moisturising agent, its formula clarifies your skin and leaves it fresh and hydrated.

Toning Water: Enriched with Hydra-Claryl™, an active balancing ingredient, it refines skin texture, re-balances skin and leaves it smooth. This incredible formula immediately invigorates your skin and floods it with incomparable freshness.

Gel Foam, Toning water, a Deep boosting Essence and an Anti Shine ice gel, which are is an invigorating wave of delightful freshness and comfort – just perfect for the summers!

For best results the advised regime for Hydrafresh is:

Foaming Gel + Toning Water + Deep Boosting Essence and The Anti Shine Icy Gel- Twice Daily

Join us on Facebook: – www.facebook.com/lorealparisindia

Website: www.lorealparis.co.in

Available: at all L’Oreal Paris counters across India

For more information, call on toll free number: 1800 22 3000

5 skin layers*- Layers of the Epidermis

P.S: PR Info

Maybelline New York launches the new Clear Glow Pressed Powder

Maybelline New York launches the new Clear Glow Pressed Powder


Now Brighten, Whiten and Mattify… All in One!

Maybelline New York Presents Clear Glow Fairness Compact Powder

Maybelline New York, the #1 makeup brand in the world is always looking to create innovative and accessible products for the girl on- the- go!

In line with this mission, Maybelline New York launches the Clear Glow All in One Fairness Compact Powder. One powder that has the power to do it all!

The exclusive Pro Vitamin C formula, visibly brightens and whitens the skin, illuminates the skins appearance, and reveals a healthy fair glow.

The unique blend of sebum and water repellant powder keeps the sticky shine away giving a perfectly matte look all day. Clear Glow Compact Powder has an ultra fine light weight texture that blends easily giving optimum coverage to erase spot appearance for smooth, even skin.

The product lives up to its all in one claim by also preventing skin darkening. High UVA and UVB protection with SPF 26 PA++, helps defend from skin darkening and appearance of spots.

The formula is lightweight, oil free, dermatologist tested, allergy tested, non comedogenic making it suitable for everyday use.

This compact-size product comes in a trendy pink case with a built in mirror and its own sponge applicator that can be used both wet and dry depending on the level of coverage required. The packaging is very sleek which makes it apt for touch-ups on the go!

Clear Glow Compact Powder is available in 5 shades.

MRP: Rs.175

Availability: All MNY counters across the country

For more information call on toll free number: 1800 22 3000

Maybelline New York is the #1 color cosmetics brand in the world at mass, available in over 118 countries. Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto www.maybelline.co.in or find us on www.facebook.com/sensationalmaybelline

P.S: PR Info