Tag Archives: Straight Hair

Matrix presents the Smooth Rebond Service with Optismooth!

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Matrix presents the Smooth Rebond Service with Optismooth!

Experience the service for Stunningly Smooth and Perfectly Straight Hair, that doesn’t look artificial

MATRIX, the world’s no.1 American salon brand, from the L’Oreal Professional Products Division, presents the SMOOTH REBOND SERVICE, a luxury re-bonding experience with ultimate care for exceptionally soft and shiny straight hair. Supported by over 15,000 hairdressers across India, the Optismooth permanent straightening system service offers perfectly Straight results. No matter how curly, frizzy or thick the hair, this service leaves it healthy, looking naturally smooth and perfectly straight. Gentle on damaged hair yet effective on resistant hair, the Smooth Rebond service is not just a simple straightening service; but an inbuilt treatment for your hair.

Smooth Rebond Service is performed in salons by using the Optismooth range from Matrix. Its unique infusion of Smoothing Ceramides which are the natural cement of hair, fills in any cracks in the hair cuticle caused by hair damage while providing deep nourishment and protection for ultimate fibre respect. In addition, the special deep conditioners and silk amino acids condition the hair leaving them soft and shiny. The rebonding service includes continuous interim treatments to ensure hair is nourished from root to tip. The Opti.care intense smoothening mask and split end serum are enriched with Shea butter that smoothens texture and disciplines frizz for luxuriously soft, smooth and straight hair.


Smooth Rebond Service is the answer to common concerns regarding hair re-bonding like – will hair look artificially straight? Will it become rough after the treatment? Is it safe to go for the service if you already have damaged hair? The service assures perfectly straight hair, lustrous and silky smooth with ultimate care, conditioning and high shine while giving vital protection to the hair fiber during the service. Thus making the service an ideal one for those who are looking for that rebonding result without much damage of the hair. Hair is left looking healthy, radiant and frizz free

Smooth Rebond Service is available in 3 different strengths depending on hair type:

Sensitized (For Color treated or over sensitized hair)
Normal (For naturally wavy)
Naturally Resistant (For naturally curly or frizzy hair)

This is a professional service, and is available in MATRIX salons only.

To maintain your perfectly straightened hair at home, use the MATRIX Opti.care smoothing shampoo, smoothing conditioner, and split end serum to maintain healthy looking, silky straight hair.

L’OREAL PROFESSIONNEL’s Steam pod gives you most stylish look this Festive Season

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L’OREAL PROFESSIONNEL’s Steam pod gives you most stylish look this Festive Season

Get the Steam Look this Festive Season

~ L’OREAL PROFESSIONNEL’s Steam pod gives you most stylish look with utmost care ~

The latest trend in hair this festive season is ‘Natural Styling’! The naturally sleek, flowing look suits everybody regardless the attire. Blow drying and ironing ones hair is the look this festival. So let go of artificial ironing that exposes hair to unnecessary heat and damage, go ‘Steampoding’ instead. With Steampod, L’Oréal Professionnel introduces a revolutionary tool designed to enhance straightening, hair care and styling services offered in the salons. With the help of the SteamPod – the most advanced straightening tool in the world – you can go from curly to straight, or create beautiful, natural curls in a lesser time while treating your hair. Whether long or short nothing suits traditional attire like the naturally flowing hair. As you get ready for the festivities hair, get the curls, waves or straightened hair with one simple hair ritual at your salon – Steampoding.

Steam Pod Iron

The possibilities offered by this multi-functional salon tool are impressive. It delivers a continuous stream of pressurized steam from an in-built steam generator that combines heat and steam to improve the frizz discipline better than the conventional straightener whilst making the hair shinier, more supple with natural movement. With Steampod, treat your hair as you style. An easy and safer alternative to ironing, curling and blow dry’s the steam combined with the Loreal Professionnel Steampod smoothing cream enriched with Pro-Keratin, ceramides and cationic agents nourishes the hair for an amazing result. The Steampod concept, with its 8 patents is a true technological breakthrough and is designed around one key element- Steam.

The result of Steampod is exceptional- it styles perfectly and provides exceptional shine making it look healthier than ever. The iron is so effective that each hair strand has to be passed through it only once to get perfectly styled hair with natural movement. It’s a big time saver for hair stylist’s and clients alike. Steam Pod has a technical prowess to achieve ultimate results for sublime hair. With high technology anodized floating plates that provide pressure on the strands and five temperature settings depending on hair sensitivity and on the desired style, Steam Pod is every hair stylists delight.

How does this work? 

Hair is permeable to steam. The water breaks weak bonds and makes it soft and re-shapable. Hair gets reprogrammed for styling when its realigned by the comb and the floating plates. The heat of the plates dries the hair as the water vaporises and the weak bonds of the hair are restored. A detachable comb allows the stylist to separate/ detangle strands before application. Steam pod is also equipped with a water demineralization system for steam of unrivalled purity.

The Steam Pod Smoothing Cream: This steam activated smoothing and repairing cream is enriched with Pro-Keratin, ceramides and cationic agents that help rebuild fibers and strengthen inter-cellular cement to offer optimal protection against damages from heat. This product is highly recommended to be used on towel dried hair before every Steampod service.

Steam Pod Creme

New Exciting In-Salon Services Empowered By Steam Pod:

1. Pro-Keratin Steam Bond Service

The 1st steam-activated long lasting straightening service with Pro-Keratin. For long lasting results upto several weeks, your favourite X-Tenso range delivers best results when used with the Steam Pod.

2. Steam Dose Service

This Steampod service enhanced with the Absolut Repair range and PowerCell Repair deeply nourishes the hair. The Steampod seals the PowerCell Repair deep into the hair fiber. Hence it restructures, revitalizes and protects your hair fiber. It helps your hair to restore its strength and shine leaving it silky smooth, soft and manageable. There is unrivalled softness and splendour to even the most damaged hair.

3. Styling with Steam Pod

The 1st steam -activated styling service. With the help of the SteamPod you can go from curly to straight, or create beautiful, well-defined curls in a few minutes with absolute respect of the fibre.

Steampod’s flawless technology and the Steampod smoothing care product guarantee never – before seen results. Experience the magic of the Steampod from L’Oréal Professionnel.

The Steampod services are available at all leading L’Oreal Professionnel salons.

This is indeed revolutionary..sounds much better than the normal straightening..what do you think ?

Matrix introduces the new POWER.SHINE service

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Matrix introduces the new POWER.SHINE service

Tame that frizzy hair this monsoon!
Matrix introduces the new POWER.SHINE service – Enhanced Anti-Frizz Straightening.

Humidity during the monsoons can take a complete toll on your hair- making it frizzy, dull and unmanageable. Get your hair ‘Monsoon Ready’ with the MATRIX Power.Shine- enhanced anti-frizz straightening service. It is a permanent straightening service from MATRIX that includes a ‘straight sealing’ treatment. Hair is hydrated and nourished, keeping it healthy and frizz free. Your pre-monsoon straightening ritual got even better with this new service that not only gives you super straight hair that is feathery soft, but also high in shine!

During monsoons, excess humidity in the air causes the hair cuticle to open and swell up, increasing the frizz and volume in the hair. The natural shine is lost and hair becomes unmanageable. Now you can keep your monsoon woes and bad hair days at bay with the MATRIX Power.Shine Service that will make hair sleek and manageable. Imagine . . . Good hair day, EVERYDAY !

Before

After

It is an exquisite combination of the popular Opti.straight and Opti.care products by MATRIX for superior straightening results.

Opti.straight, the effective hair straightener is empowered with a multi-ionic technology that eliminates fly-aways and leaves hair feathery soft and light. The service uses the Opti.care Smoothing Shampoo and Intense Smoothing Hair Mask which are enriched with silk amino acids and shea butter. This intensely conditions the hair & tames frizz, leaving hair sleek and manageable. The service is completed by applying the Opti.care Split end Straightening Serum that repairs frayed tips and split ends and adds an instant shine. Hair is left looking healthy, lustrous and frizz free!

Power.Shine Service is available in 3 different strengths depending on hair type :

1. Sensitized (For Color treated or sensitized hair)

2. Normal (For naturally wavy or frizzy hair)

3. Naturally Resistant (For naturally curly or frizzy hair)

This is a professional service, and is available in MATRIX salons only.

To maintain your perfectly straightened hair during the rains, take home the MATRIX Opti.care smoothing shampoo, smoothing conditioner, and split end serum to maintain healthy looking, silky straight hair.

Rain proof your hair before the monsoon begins this year with MATRIX Power.Shine Service and keep your hair looking fabulous and shiny throughout the season!

About MATRIX

Matrix, part of L’Oreal’s Professional Products Division, is the No. 1 professional hair color and haircare company in the US reaching out to over 275,000 salons across the globe. Matrix was founded in 1980 by Arnie Miller, an American hairdresser, with a vision to revolutionalize the salon industry and empower the hairdresser to Dream, Dare and Succeed.

Matrix offers an extensive portfolio of innovative, high quality products to cover every salon need across all categories – haircare, haircolor, styling and texture. All formulae feature advanced smart technology to deliver expert professional results and simplified solutions.

The Matrix product portfolio in India includes Socolor.beauty and Wonder.Brown haircolor ranges. These wide ranges of hair color include special hi-lift shades for naturally dark Indian hair. The Biolage hair care range offers professional, in-salon hair treatments as well as home-use products. All Biolage products are developed with natural ingredients and the latest technology. Opti.Straight and Opti.Smooth hair straightening ranges provide two services – a quick, accessible straightening and a premium, luxury re-bonding service. Matrix also has a smart range of styling products Vavoom.

The Matrix Range of products is distributed exclusively through Matrix Salons across India.

P.S: PR Info