Tag Archives: sure deodrants

Sure Men Deodorants Review

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Sure Men Deodorants Review


I had posted about Akshay Kumar being the Brand Ambassador for Sure Men in India here

The Sure Men range consists of 5 different variants namely Invisible Ice, Ice Cool, V8 , Quantum and Sport Defence. All these variants are available in packs of 150 ml aerosol cans at Rs. 150 and 40ml Roll On at Rs. 65

Sure Men Deodorants Review

Now you would be thinking how come I am using Men’s Deos..well I do use Men’s Deos many a times coz they stay much longer than Women’s Deos which are too light and the freshness goes away in a few hours.

Now though it claims to be Anti Perspirant..nothing can stop the natural process of sweating..so even though it would not the sweating but yes it would keep you away from odour and smelling fresh all day long..

Ingredients:

The Invisible Ice is the only one offering 24 hour protection..rest all are 48 hours..though one can never check :p It is the lightest smelling of the three..I use this..I also liked Ice Cool…My brother used the Quantum one which is the strongest of the three..and he had the same thing to say…that it keeps you odour free all day long.

And I also liked the fact that they come with a lock on top…named 0 and 1…and its to be unlocked and sprayed and then locked again..It does not have a separate cap but the spray opening on the other side of the lock..

These are economically priced too at Rs. 150/- for 150 ml..I quite liked them and would surely buy again..especially the Invisible Ice and Ice Cool..

P.S: Product sent by brand for review but it has not affected my opinion.

Akshay Kumar says No Paseena with ‘Sure’

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Akshay Kumar says No Paseena with ‘Sure’



Khiladi Akshay Kumar says No Paseena with World’s No.1 Anti-perspirant brand – Sure

Sure for Men launches for the first time in India

October 31, 2011: Khiladi Akshay Kumar is all set to defy the world with the ‘No Paseena Challenge’. The actor who is the Brand Ambassador for world’s no. 1 anti-perspirant brand – Sure Men will be seen sporting a fresh and suave look in the latest commercial for the brand. Akshay, known for his active and energetic stride, effortlessly performs a series of never seen before stunts that raises the bar once again! This Khiladi does everything with style and class… but with No Paseena!

Ice Cool

Invisible Ice

Quantum

Sure Men has been launched in India by Hindustan Unilever Limited the leading anti-perspirant brand in 35 countries across the world. The product has been tried and tested at world’s highest temperature ever recorded: 580C, it comes with a technology that manages sweat. Its advanced formulation is specially designed for men and provides powerful protection against sweat and odour that is long lasting that keeps you fresh all day long.

On being the brand ambassador for Sure Men, Akshay Kumar said, “When I was approached to endorse Sure Men, I agreed to take it up as I have been an active user of the brand even before it came to India. Sure Men is the best anti-perspirant and ensures that you don’t sweat at all even in extreme weather conditions. I was happy to take up the No Paseena Challenge and recommend you take the challenge as well to experience its benefits.”

Speaking on the launch of Sure Men and Akshay Kumar as the brand ambassador, Srinandan Sundaram, General Manager – Deodorants and Oral Care, HUL said, “With Sure Men, we extend our portfolio to offer our male consumers a product that is world class and ensures personal hygiene is under check in extreme conditions as well. We are happy to have Akshay Kumar associate with Sure Men as he fits in perfectly with the brand attributes and is a user of the product.”

The Sure Men range consists of 5 different variants namely Invisible Ice, Ice Cool, V8 , Quantum and Sport Defence. All these variants are available in packs of 150 ml aerosol cans at Rs. 150 and 40ml Roll On at Rs. 65, in all the retail outlets across country.

Sport Defence

V8

Sure Men is being launched in India with a comprehensive national campaign consisting of Television, Radio, Outdoor and Digital Media. The TVC will see Akshay Kumar playing himself, the star – an adventurous khiladi shooting an action sequence in a hot desert and taking up the ‘No Paseena’ Challenge.

Click on this link to watch behind the scenes and the commercials here: http://125.21.190.99/Behind_the_Scenes_Sure_Men_031011.zip

P.S: PR Info

Sure Women Natural Minerals Pure Anti Perspirant Roll On Review

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Sure Women Natural Minerals Pure Anti Perspirant Roll On

Sure was a UK bases brand and Unilever brought it to India. Its been launched around a year back and Asin is the brand Ambassador for it.

An amazing 12 million women in the UK alone, use Sure every day – making it the UK’s favourite deodorant. In fact, it was recently voted the most trusted deodorant in the UK*

*Source: Reader’s Digest Most Trusted Brands Survey 2009

A revolutionary deodorant range that works in sync with your body’s needs. The result? Intelligent microcapsules that release more protection when you need it most and less when you don’t.

SureWomen is available in 250ml & 150ml Aerosol, 50ml Roll On and 50ml Stick and also includes;

Sure Natural Minerals
Sure Crystal
Sure Maximum Protection

What the Company claims:   Sure Natural Minerals – 48hr protection that allows skin to breathe

Combines natural extracts and a natural mineral with expert anti-perspirant technology to help keep skin feeling fresh, soft and dry while giving you 48hr protection.
0% alcohol

MRP: Rs.115/- (This one is the UK manufactured) or 1.75£ for 50ml and 3.50£ for 100ml

In India, the Sure anti-perspirant range consists of three variants – Passion and Free spirit for women and Sport Defense for Men. All these variants are available as roll-ons and in aerosol cans and are priced at Rs 65 for 40 ml and Rs 40 for 25 ml.

I am not sure of the Indian ones as I have not tried those. I had bought this from Alfa in Mumbai which stocks all imported stuff.

I do not use this everyday but yes when I have to spend too much time out in hot humid climate. This one matches half the claim they make but not all. It would not keep you completely dry if you are a person who sweats a lot in humidity..I do ! But it surely keeps you smelling good and fresh. It looks transparent and watery and has a fresh aqua kind of fragrance.

Pros:

1. I liked the fact that it keeps you smelling fresh all day long.
2. Economically priced.
3. The ones manufactured in India are easily available but I am not sure if they are eqaully good.
4. 0% alcohol.
5. Easy to carry around.
6. Dries fast..you need not wait for it to dry.

Cons:

1. I am a bit skeptical about using roll ons and so I do not use it everyday.
2. Well the 48 hour claim is a little high and who is going to check that either ways !
3. The ones available in India Passion and Free Spirit are different from this one..I do not know how effective or good those are.

Overall I quite liked them..they did work for me.

Rating:

Quality: 4/5
Value for money: 4/5
Availability: 3/5 (for this particular one)

Overall Rating: 3.5/5

Would I buy it again: Yes

Related posts:

Yardley of London Katrina’s Favorite Body Spray Review

Have you tried the Sure Roll on ? Does it work for you ?