Website Review: The Luxe Café
The Luxe Café is a J.J Valaya initiative. The Luxe Café is an innovative platform for digital storytelling, curating interesting and newsworthy experiences from the world of luxury. From fashion and gastronomy to people and places, their endeavor is to shatter the traditional notions associated with luxury and reinterpret them for the truly passionate. They believe real luxury inherently is all about time and space, whether it’s the painstakingly handcrafted timepiece on your wrist or the precious hours you take out to spend with your loved ones.
India’s very own b2c focused e-platform with curated content, dedicated to global luxury and fine living, was launched recently and can be accessed now at www.theluxecafe.com
TheLuxeCafe.com is fashioned as a virtual salon for the serious purveyors of luxurious living and has a distinct approach sharing first-hand information and a 360 degree view of elite lifestyle choices. This virtual café is poised to be a one-stop hangout for the connoisseurs of exclusive tastes, travels, technology and much more.
There are experienced writers, artists and design specialists working together to impart a distinctive look and feel to this e-zine that is reflective of its true credo. Also, there are selected industry experts directly engaging with the readers on how to make informed consumer choices. With all this packed in, The Luxe Café is poised to play a strategic role in the evolution of the ‘Luxe Consciousness’ in India. It is for all those who ever wanted to get first-hand, authentic information and advice on premium brands, and also for those who do not have convenient access to such brands/information.
The Luxe Café, as envisioned by Manisha Mayur Shekhar [ex-journalist and luxury marketing expert], will bring the India’s growing numbers of brand-conscious buyers and luxury-enthusiasts in close touch with all that is happening, that is new and that comes straight through the experts from the world of luxury. Therefore, the impetus also lies in taking The Luxe Café closer to the discerning clientele across India, even to those residing in tier 2 & 3 towns and cities. As India witnesses the bloom of the luxury industry, and the critical population of brand conscious, high-spending aesthetes residing in the non-metro cities has become an important market to explore.
In this context, The Luxe Café will come in as the much needed bridge between all things luxury and its connoisseurs spread all across. “If you have an eye towards all that is new, a breakthrough and straight from an expert, if you appreciate luxury as an expression of innate aesthetics, if knowing better means only that which comes from the best, then The Luxe Cafe` is your space to be. Uniquely designed and featuring a selection of engaging, informative and exciting stories, reviews, experientials and tips, The Luxe Cafe` is more than just a website. It is your very own quick gateway to a world of luxurious, enriching, premium lifestyle”, shared Manisha Mayur Shekhar (Editorial Director & Founder, TheLuxeCafe.com).
Deigning to be different from the other existing luxury magazines or portals in the country, The Luxe Café features an extensive range of content from Fashion, Interiors, Auto, Real Estate, Travel, Gastronomy, Personas and Ideas, aspiring to recreate a cosmos of luxurious living for the truly passionate. Looking at aligning itself with national and international consumers of high-end luxury, the target audience for this e-zine could be in Mumbai, Matheran and even in Melbourne. Ambitious in its scope and outreach, The Luxe Café is geared at giving a very curated, international, singular experience to the reader who is not just fed sumptuous images but also informative, quality and experiential content difficult to come by.
Personalities like HH Maharaja Gaj Singh, Rosita Missoni – founder of the Italian fashion house Missoni, Malav Shroff – boating tycoon, Dinaz Madhukar – President of DLF Emporio, Riccardo Bestetti – creator of bespoke Italian men’s shoes, are a few known names from among the selection of famous aesthetes joining in the cause of The Luxe Café [even as the launch edition consists of more surprises]. So, The Luxe Café is calling out to all figures of aesthetic discretion, looking to make informed upscale choices while staying ahead of times & trends and appreciating the finer things life has to offer.
Manisha Mayur Shekhar (Editorial Director & Founder, TheLuxeCafe.com) says “With our monthly bouquet of fresh stories and features, this e-zine aims to bring to fore our research and recognition of people, places and avenues of fine living, so each month has its own flavours, highlights, discoveries. All of this is not merely content, but adds up to becoming a guide to luxury for our discerning audience. The Luxe Café, therefore, is poised to become an essential companion to those who know not only the difference between chalk and cheese but also chalk and charcuterie.”
My favourite articles are,under Fashion: Style Tips for that Perfect Resort Look and Know Your Handbag, under Home & Style are Go Outdoors with J J Valaya, under Travel is the whole Travel by Accomodation section.
Have you checked out TheLuxeCafe.com yet ?
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