What the Company claims: A perfect Gliding Application for a professional fashion-show finish! A product characterised by an Ultra Thin Film and by an immediate writing performance.
Viviana™ Lipstick is characterized by an Extra-Shiny Brightness, a pastel delicacy and a Long Lasting comfort. The special formula, rich in purified waxes, ensures a perfect adherence and an Incredible Smoothness.

Plastic Powders: perfect glide in application.
Colour-bright pigments: full colour result.
Silicones and special polymers: lasting shimmering effect.
Jelly Texture: extraordinary comfort sensation.
Vitamina E: anti-ageing action.
Jojoba Oil: emollient action.
Slightly scented.Dermatologically tested.
Light esters: comfortable lasting film
Perfume free.
Lanoline free.
Complying with the CEE, FDA and Japan legislation.
Velvet ester: to give a velvet, evanescent touch.

Shade Card:

MRP: Rs. 329/- for 4.2g

Though they mention matte, these are super creamy and glossy..and are super pigmented..and the staying power is nice too.

Proactively Pretty

The shade card mentions provocatively pretty but on the lippie the shade name goes Proactively Pretty..now I am confused…but whatever the name..the shade sure is a pretty one..its a deep rosy brown..would suit all skin tones..more so dusky skin tones.

Sinful Velvet

Sinful Velvet is a warm mauvey pink..it would suit to medium to fair skin tones more..

T-B: Proactively Pretty, Sinful Velvet

Here is it on me..

Provocatively Pretty

Sinful Velvet

Pros:

1. Super pigmented..the swatches were difficult to remove from my hand.
2. Stays for a good 4-5 hours and leaves a tint behind.
3. These are very very creamy..in fact I feel they easily melt or break if not handled well.
4. There are 12 shades to choose from and both in matte and frost finish..there are browns, pinks, mauves, rosy browns..a shade for everyone.
5. Has jojoba oil and Vitamin E.
6. Perfume free..if one is bothered by smell.
7. Feels very light on the lips.

Cons:

1. Availability is an issue. They are available online at Urbantouch, Good Life and Snapittoday.
2. I don’t know what the jelly texture as claimed means..but these are super creamy..and so soft that it broke while swatching..these I guess need to be stored in the fridge..and are not very travel friendly too.
3. The packaging..very poor and unattractive..plus not even sturdy..the bottom of Sinful Velvet is unattached and it does not swivel or come out..I have to roll the white plastic base of the lipstick inside for the product to come out :/
4. I think it should be priced below Rs. 300/- at this packaging..ya if they make the packaging prettier and fancier, then its justified.

Overall I like the quality, texture ,shades, pigmentation, staying power..only if these were sturdier and had better packaging, these would be awesome..

Rating:

Quality: 3.75/5
Value for money: 3.5/5
Availability: 3.5/5

Overall Rating: 3.5/5

Would I buy it again: Yes I quite like the shades..I only wish they were sturdier.

P.S: Product sent by brand for review but it has not affected my opinion